LinkedIn Boot Camp - North Shore Community College

LinkedIn Boot Camp:
Making It Work For You
February 7, 2013
North Shore Community College

JULIA CLAIRE CAMPBELL
JULIA@JCSOCIALMARKETING.COM
WWW.JCAMPBELLSOCIALMARKETING.COM

WELCOME!
 Objectives for the class
 What is LinkedIn? Why use it?

http://www.jcsocialmarketing.com
 Identify the different parts of the LinkedIn
profile.
 Learn some of the best practices for using
LinkedIn.
 Learn ways to connect with people and grow
your professional network using this online
tool.
 Get your questions answered!

SLIDES ARE AVAILABLE
http://www.slideshare.net/juliagulia77


LINKEDIN RULES
 You get out of LinkedIn (and all social
media) what you put into it.

 “Getting on LinkedIn” is not a strategy in
and of itself – it is a tool.
 Social media is free –
but your time is not.
 Everyone will use it
a little bit differently.

LINKEDIN BEST PRACTICES
• What is LinkedIn?
• LinkedIn is the world’s largest professional

network with over 120 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
• Network professionally
• Post and find jobs

• How do people use LinkedIn?
• Network professionally

• Post and find jobs
• Answer questions
• Build thought
leadership
• Remember names

• What makes it
different?

• Facebook is like
the local pub or
family reunion
• Twitter is like a
fast-paced
newsroom
• LinkedIn is like a
trade show or
conference

Let’s explore the home
page!
Login

•
• Notifications
• LinkedIn Today
• People You May Know
• Who’s Viewed Your
Profile?
• Your LinkedIn Network
• Jobs You May Be
Interested In

Completing your LinkedIn Profile

1) Include your full name and image.

2) Personalize your Headline.


Headline Tips!
• Job seekers, use “Talented [Your Profession]
Seeking New Opportunity” not “Unemployed”.

• Students, use “Aspiring [Your Profession]
Seeking Internship” not “Student at [Your
University]”.
• Value proposition – how do you provide value?
• Target audience – whom do you provide value
for and who will read this?
• What is your USP – Unique Selling Point
• Keywords

3) Write a great Summary.
• Use key words (think SEO).

• Do not cut & paste the “about” page of your
website.
• Show people how awesome you are!

When writing, answer questions:
• Who are you?
• What are your specialties?
• How can you help people/solve problems?
• How do you want to connect?

4) Add Work History to
the Experience

section.
• Be brief!
• Short, short bullet points.
• DO NOT cut and paste your
resume.
• Try to avoid jargon and
industry speak.
• Make it accessible.
• Add videos, images,
documents, portfolio.

5) Share an update.
• This is NOT like Facebook. Share resources and be
professional.

• It will be seen in the News Feed.
• Ideas – Share your blog posts, event information, helpful
resources, articles, links

6) Customize your LinkedIn URL and Contact
Info section.

• Recommendation – Use your name not your company!

7) Ask for Recommendations.
• Personalize the message.

• Ask for specifics (jog their memory).

Grow your Network!
• Request connections – use a short,

personalized message.
• Be helpful.

• Offer advice.

• Connect others.

Connect with care.
• Recruiters, salespeople – advantageous to

connect generously.
• Some people are picky.

• It’s up to you!

BEST PRACTICES
LINKEDIN

Improve your profile
Add sections


Sample profiles
Pam Moore www.linkedin.com/in/pmoore

John Haydon www.linkedin.com/in/johnhaydon

Using Groups wisely
• Remember the social media rules!

• Choose Groups carefully – you can join 50
• Choose the ones that have the largest concentration of
your ideal client or customer
• Smaller groups yield better results.
• “Most Popular Discussions”
• Schedule time to visit each group at least once a week
• Turn off email notifications if too overwhelming
• Follow the group rules and etiquette

Explore LinkedIn applications.
• Amazon’s Reading List application

• SlideShare (presentations)
• WordPress (blog posts)
• Any number of others!
Add sections to your profile (but avoid
clutter).
• Showcase volunteer experience
• Projects
• Foreign language
• Test scores

• Completing your Company Page
1) Connect your employees.

2) Include basic information.

3) Post jobs.

4) Post Products & Services.

MORE RESOURCES
• My blog –
www.jcsocialmarketing.com

• Mashable – www.mashable.com
• HubSpot – www.hubspot.com
• Social Media Examiner –
www.socialmediaexaminer.com

LinkedIn Boot Camp - North Shore Community College

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