This document summarizes a presentation on managing your online profile to maximize the visibility and impact of your work. It discusses using online tools to share research, creating profiles on services like Scopus and Google Scholar to increase citations and discoverability. It also covers measuring impact through bibliometrics and altmetrics, making work open access through institutional or subject repositories, and using identifiers like ORCID to disambiguate authors. The presentation provides resources for authors to promote their work and research online.

1. Manage Your Online Profile,
Maximize the Visibility of Your
Work and Make an Impact!
AAAS Annual Meeting 2014, Chicago
February 14, 2014
Julia Gelfand, University of California, Irvine
and
Laura Bowering Mullen
Rutgers, The State University of New Jersey
http://tinyurl.com/ls37td7
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2. Why Are We Here?
• So many opportunities to share your research
online; learning about options
• Increasing your research impact by using
online tools
• Find out about profiling, scholarly networking
tools and making your work open access
• Learn about citation metrics and the value of
“altmetrics” for demonstrating impact
• …and more
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3. Finding vs Discovery:
And Now Sharing
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•
•
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Random information seeking
Role of indexing & ranking tools
Impact of Google
Access issues – immediacy,
subscription/ownership, free
• Social Media
• Altmetrics
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4. Supporting Enhancements
• Academic review – P & T
• Relationships to funding
• Responding to institutional & funder
pressures & guidelines
• Utilizes different sources of social media
• Mobile access
• Traces career trajectory
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5. Measuring & Counting
• Bibliometrics
– Performance
– Grants & External
Funding
– Competitiveness
– Collaboration
• Tools
– Scopus
– Google Scholar
• My Citations
• Citation Gadget
– Publish or Perish
• Publishing Outcomes
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Author Counts
Citation Counts
H-Index
Journal Impact Factor
• Tools
– Web of Science
• Citation Reports (JCR)
– SCImago Journal &
Country Rankings
– Science-Metrix
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6. Scholarly Profile
• What is a profile? Why is it useful?
– Benefits subject (You), your colleagues & profession
• How does one create one? Major examples:
– Scopus
– Microsoft Academic Search
– Google Scholar
• Cautions: errors, incomplete info/citation
duplication, naming conventions, reliability,
access, must have ease & ability to update, …
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7. Developing a Profile
• Go to any of these sources & create user or
scholar profiles – maintain accurate CV with
published citations
–
–
–
–
–
Google Scholar
Microsoft Academic Search
Harzing.com
Eigenfactor
Web of Science – obtain a “Researcher ID” to create
a citation report
• Test information
• If in need of help, ask a Librarian!
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8. Example: Scopus Profile
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9. Example: Microsoft Academic Search
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10. Example: Google Scholar Search
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11. New roles: Self-monitoring
• Verify accuracy of data
• Know what your colleagues are finding out
about you & where
• Learn who is reading & citing your work –
builds community
• Track colleagues working in your area –
select their author profiles to follow –
competitive intelligence
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12. What is Open Access?
“Open access is the practice of providing
unrestricted access via the Internet to
peer-reviewed scholarly research”
--Wikipedia
(October, 2013)
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13. Benefits of Open Access
 Retain some rights
 Disseminate your research sooner
 Reach more readers & researchers
 Permanent links (DOIs) to use wherever you want
 Increase citation/research impact
http://opcit.eprints.org/oacitation-biblio.html
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14. The Vehicle for Open Access:
a Digital Repository
 Many universities have an institutional repository
(many disciplines do as well)
 Crawled by Google; the research is discoverable to
everyone on the web
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15. Two Types of Repositories
Subject repositories
Institutional repositories
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16. I want my to share my work online;
is that OK with my publisher?
• When your paper is accepted for
publication, many publishers allow you to
put your author version online in a digital
repository.
• Check the Sherpa/RoMeo website under
your publisher or journal title to see what
is allowed.
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17. OA Publishers and Journals
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18. The example of Science
Translational Medicine (AAAS)
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19. Two Roads to Open Access
The Green Road
archive in a repository
The Gold Road
publish in an open access journal
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20. Open Access Journals
(and many free open access journals too!)
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21. Open Access to Data
 Share your data with the world to the extent possible!
Articles that include access to data are cited more often.
(Piwowar, Priem)
 Ongoing management and support for your data can be
provided by institutional repositories or cloud services
(FigShare, Dryad, many institutional repositories)
 Tools and services; consultation may be provided by
libraries, others
 Free assistance with data management plans (NSF) found
at many libraries
 DOIs allow data citation
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22. 22

23. Disambiguate yourself online; have
an ID
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24. Use “almetrics” to help tell the story
of your impact
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25. Pulling it all together by creating an
impactful online presence
• Make your work shareable (OA) via disciplinary or
institutional repositories
• Be clearly identified online with an ID (ORCID)
• Participate in a profiling or sharing system
• Make sure commercial profiling services have your
information correct (follow your profiles)
• Utilize altmetrics to “tell your story” in terms of
impact (ImpactStory, etc.)
• Promote your work in discipline-appropriate ways
online (LinkedIN, Academia.edu, Google,
traditional sharing)
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26. Library Resources
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http://libguides.lib.uci.edu/researchimpact-metrics

27. Additional Resources
• Scopus (by subscription)
• Google Scholar
– My Citations http//scholar.google.com/intel/en/scholar/citations/html#setup
– Citation Gadget - https://code.google.com/p/citations-gadget/
• Harzing/Publish or Perish (POP)- http://www.harzing.com/pop.htm
• H index – how to compute
http://www.pnas.org/content/102/45/16569
• Thomson Reuter products (all subscription-based)
– Web of Science
– Researcher ID
– Journal Citation Reports
• Science-Metrix – http://www.science-metrix.com/eng/index.htm
• SCImago – http://www.scimagojr.com
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28. More…
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Microsoft Academic Search - http://academic.research.microsoft.com/
Eigenfactor - http://www.eigenfactor.org/
CrossRef - http://www.crossref.org/
DataCite - https://www.datacite.org/
OpCit Database - http://opcit.eprints.org/
RUCore Repository - http://rucore.libraries.rutgers.edu/
UC eScholarship - http://www.escholarship.org/publish_overview.html
Sherpa/RoMeo - http://www.sherpa.ac.uk/romeo/
PLOS - http://article-level-metrics.plos.org/
Figshare - http://figshare.com/
Dryad - http://datadryad.org/
Orcid - http://orcid.org/
ImpactStory – http://impactstory.org
LinkedIn - http://www.linkedin.com/
Academia.edu – https://www.academia.edu
Examples of Library Guides covering related information –
http://libguides.lib.uci.edu/researchimpact-metrics or http://researchguides.uic.edu/if
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29. Questions?
Julia Gelfand
Applied Sciences and Engineering Librarian
University of California, Irvine
jgelfand@uci.edu
Laura Bowering Mullen
Behavioral Sciences Librarian
Rutgers Library of Science and Medicine
lbmullen@rci.rutgers.edu
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