1. METHODOLOGY, DESIGN & PRODUCTION
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 5, 13

2. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
“It’s useful to follow our intuition and our diagnostic ability to funnel the research
and arrive at a rather conscious definition of the problem at hand.–Massimo Vignelli
STATE THE TOPIC AND TASK AT HAND
Wednesday, June 5, 13

3. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
The use of semantics will provide the correct foundation for the project.
Design with meaning, not arbitrarily.–Massimo Vignelli
UNDERSTAND THE PURPOSE OF
THE TASK AT HAND
Wednesday, June 5, 13

4. “Design Thinking allows you to build on each others ideas. You get to a place you
can’t get to in one mind”– David M. Kelley ( IDEO Founder)
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
BUILD A COLLABORATIVE RESOURCE
Wednesday, June 5, 13

5. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Write your ideas down and create a discussions of “HOW” and “WHY” with
your workmates to stimulate creative input.
GENERATE IDEATION SESSIONS
WITH YOUR PEERS
Wednesday, June 5, 13

6. Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
“Based on observations about a particular situation, experimentation will
conduct to test a hypothesis on users throughout the interaction with
prototypes.”– Mauricio Giraldo
DEVELOP A HYPOTHESIS, TEST &
RE-EXAMINE IT
Wednesday, June 5, 13

7. Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Throughout sessions of trial and error design will be finessed until
its process reaches the phase of completion.
TEST PROTOTYPES & ITERATE
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 5, 13

8. BIBLIOGRAPHY
Vignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. Lars
Muller Publishers. 2010.
Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The Images
Publishing Group Pty Ltd. 2007.
Bowers, John. “Introduction to Graphic Design Methodologies and
Processes”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.
http://www.ideo.com/work/ideo-method-card-app
http://www.youtube.com/watch?
NR=1&v=kqAPedjYefY&feature=endscreen
http://stereo.nypl.org
http://www.mauriciogiraldo.com/blog
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 5, 13

9. Thank you.
Julie Ghimenti- Tom Klinkowstein - Directed Research 2013
Massimo Vignelli IDEO Method Cards Mauricio Giraldo
Wednesday, June 5, 13