1. FAST FASHION IS A COLLABORATIVE PROCESS
USING SALES AND TREND ANALYSIS TO DRIVE THE
PRODUCTION PROCESS

2. Quick Response
Quick Response (Fast Fashion) is a

business strategy which addresses the
increase in consumer demand for new
apparel products by shortening the
product development cycle
Just In Time(JIT) is a business strategy to

reduce inventory costs by shipping goods
only when they are needed
Marketers used QR and JIT in order to

build competitive advantages
Research showed that USA soft goods

supply chain was losing $25 billion
annually
 Markdowns on garments that did not
meet needs of market
 Lost sales due to stock outs where
consumers couldn’t find the style,
size, and color
 High inventory carrying costs

3. QR Strategy
Business strategy for domestic and

international textile, apparel, and retail
sectors to reduce inventories, shorten
cycle times, and respond rapidly to
changing consumer demands
Primary objective of QR is risk reduction

of markdowns and stock outs
Develop technologies in data processing,

communications, software, and
collaboration

4. QR Requirements
Control

Communication

Collaboration


5. Control
Effective control systems must

be in place
Merchandising calendars

 Product data
management
 Merchandise planning,
forecasting, and adoption
 Product sourcing and
manufacturing
 Inventory management
 Point-of-sale information
systems

6. Effective Communication:
Information Flow
Effective communications must provide meaningful, accurate data

and transfer that data as quickly as possible

7. Collaboration
For QR, collaboration is a vital factor

Foundation of QR is partnerships with the links in

an integrated textile supply chain

8. Collaboration Process
Share information(pos, edi, and extranets)

Establish decision-making models

Requires trust and confidence in partnership

Chain is only as strong as weakest link

Establishing reliable, effective, responsive

partnerships throughout the entire supply chain
is cornerstone of successful QR initiatives

9. The Importance of the Supply Chain
The supply chain begins with the fiber which is

processed into yarn, then into fabric, and ends
with fabric finishing, including dyeing and
printing.
Retail Fiber
Textile
Apparel

10. The Timing of Innovation
The scheduling of textile

development is a critical
factor in the introduction of
fashion productions
The time involved depends

on the source of the fiber and
the production stages
between raw material and
final fabric.

11. Sources of Innovation in Textile Development
Designers choose fabrics very early in the product development process
because the attributes of fabrics are lined to the silhouette and mood of the
collection.

12. Fashion Development Is Unity
Fabric, color, trim, and silhouette trends exist in
harmony and should represent a strong cohesive brand
identity; this unity facilitates the fast fashion process.

13. Trend Identification, Analysis, and Synthesis
Abstracting is the process of forecasters’ shifting
through information and identifying the underlying
similarities(or differences) between design
collections.
These similarities(or differences) are expressed
through:
The totality of the look
The theme or mood
The proportions of the apparel pieces
The silhouette
Point of emphasis
The fit
A specific detail
Exaggeration in detail
A specific trim
Fabric finishing
A specific fabric
A color story

14. Pantone Spring 08 Color Palette

15. Trend Analysis and Synthesis
Analysis and synthesis are

the two faces of forecasting
Analysis = dissecting to

achieve a more complete
understanding
Synthesis = creative

reintegration of the parts
Click visual to connect to fashion video, may have to
press escape button to view

16. Trend Analysis and Synthesis
In fashion forecasting this

means:
 An accurate reading of the
trend in all its subtle
aspects
 Matching the trend with the
consumer profiles most
likely to initially adopt it
 Matching the trend with the
product category, price
point, and retail concept
most likely to complement it

17. Sales Forecasting
Forecasting is easy for products
with long lifetimes and steady
sales, such as appliances,
automobiles, and electronics.
The apparel business is much
more volatile, hence more likely
for errors to occur such as:
•Markdowns
•Stock-outs

18. Product Life Cycle
Stages of the product life cycle include:
Development Stage
Introduction Stage
Market Development Stage
Exploitation Stage
Maturity Stage
Saturation Stage
Decline Stage

19. Sales Forecasting Data
Sales forecasting requires access

to three kinds of information:
 Internaldata on sales volume and
marketing actions
 Information on future plans for
marketing and product distribution
 External data relevant to their market
and information on general
economic, political, and cultural
conditions

20. Sales Forecasts
Projection of sales by category, style, color, and size

Based on historical data and statistical analysis

Most difficult planning and control tool for merchandiser to

successfully implement
Sales plan is the tool used to meet or exceed the sales

forecast

21. Factors Influencing a Sales Forecast
Factors that can influence a sales forecast

include:
 Controllable Factors
 Marketing Actions
 Operating Practices
 Uncontrollable Factors
 Actionsof Competitors
 Access to Channels of Distribution
 Government Regulations

22. Dynamic and Experienced Freelance Product Developer
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•
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
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
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