Jürgen Kress of Oracle EMEA presented on swarm computing as the next generation of clouds. Current cloud solutions like IaaS, PaaS, and SaaS were discussed. An order to cash process example was used to demonstrate the need for integration across clouds. Swarm computing was defined as the behavior of aggregates of clouds working together to support business processes in a self-organizing manner. Oracle's cloud platform and Exalogic Elastic Cloud were presented as examples of platforms enabling swarm computing.

1. Swarm Computing
Next Generation Clouds and the role of SOA
Jürgen Kress, Oracle EMEA
The views expressed on this presentation are my own and
do not necessarily reflect the views of Oracle

2. Agenda
• Current cloud solutions and use cases
• Order to cash process across clouds
• Swarm Computing - next generation cloud system
• Current offerings
• Questions & Answers
2

3. Cloud Is at the Peak of the Hype Cycle
Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780
3

4. Cloud Computing Concepts …
Application
Built by
(SaaS) e.g. Oracle
Cloud On Demand
Customer
Platform Provided
(PaaS) e.g. Google App by Cloud
Engine
Infrastructure
(IaaS) e.g. Amazon EC2
4

5. NIST Definition of Cloud Computing
Cloud computing is a model for enabling convenient, on-
demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly provisioned
and released with minimal management effort or service
provider interaction.
This cloud model promotes availability and is composed of:
5 Essential Characteristics 3 Service Models 4 Deployment Models
• On-demand self-service • SaaS • Public Cloud
• Resource pooling • PaaS • Private Cloud
• Rapid elasticity • IaaS • Community Cloud
• Measured service • Hybrid Cloud
• Broad network access
Source: NIST Definition of Cloud Computing v15
5

6. Public Clouds and Private Clouds
Public Clouds Private Cloud
• Used by • Exclusively
multiple SaaS
SaaS I I Apps
SaaS used by a
tenants on a N N single
shared basis T T organization
PaaS
PaaS E R PaaS
PaaS
• Hosted and R A • Controlled and
managed by N N managed by
IaaS
IaaS E E IaaS
IaaS
cloud service in-house IT
provider T T
Trade-offs
Lower upfront costs Lower total costs
Outsourced management Greater control over security, compliance, QoS
OpEx CapEx & OpEx
Enterprises will adopt a mix of public and private clouds
6

7. 44% of Large Enterprises Are Interested
In Building An Internal (Private) Cloud
Source: Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size, Forrester Research, Inc., February 27, 2009
7

8. Why Are Enterprises Interested in Cloud?
Benefits of Cloud Computing
Speed
Cost
Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
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9. Cloud types overview
b2b
40
30
20
10 Facebook
Google
private 0 b2c
Amazon
Oracle
public
9

10. Facebook c2c & b2c cloud example
• Focus: c2c
• Type: SaaS & public cloud
• Limitation: data ownership, pre-defined infrastructure
• Best case: online games
10

11. Google Apps Engine b2c & b2b cloud
example
• Focus: b2b & smb
• Type: PaaS & public cloud
• Limitation: pre-defined infrastructure: Python and
Java and not portable
• Best case: webFilings
11

12. Amazon b2c cloud example
• Focus: b2b smb & enterprise
• Type: IaaS & public cloud
• Limitation: pre-paid / budget
• Best case: training & demo
12

13. Full Oracle Software Stack Certified and
Supported on Oracle VM on Amazon EC2
• Amazon EC2 now
supports Oracle VM
• Fully certified and supported:
Certified & Oracle Database, Oracle Fusion
supported Middleware, Oracle Applications
(EBS, PeopleSoft, Siebel),
Oracle Enterprise Manager
• Oracle license portability
• Oracle Unbreakable Linux support
and Amazon Premium Support
• Amazon Machine Images (AMIs)
based on Oracle VM Templates
13

14. Evolution of Private and Public Clouds
Public Cloud Evolution Public Clouds Hybrid
MSP
ISP CSP/
Telcos IaaS PaaS IaaS
SaaS
ASP ISV
PaaS SaaS
Private Cloud Evolution Virtual Private Cloud
App1 App2 App3 App1 App2 App3 App1 App2 App3
App1 App2 App3 Consolidate Private PaaS Private PaaS Private PaaS
Standardize
Private IaaS Private IaaS Private IaaS
Silo’d Grid Private Cloud Hybrid
• Physical • Virtual • Self-service • Federation with
• Dedicated • Shared services • Policy-based public clouds
• Static • Dynamic resource mgmt • Interoperability
• Heterogeneous • Standardized • Chargeback • Cloud bursting
appliances • Capacity planning
14

15. What Are the Challenges Enterprises Face?
Challenges of Cloud Computing
Security
QoS
Fit
Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
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16. SOA is a Prerequisite of the Future
Source: Anne Thomas Manes, Vice President Online Poll: Does Oracle Cloud Computing
&Research Director at Burton Group require SOA integration technology?
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17. sample
process
Order to Cash
19

18. Order to Cash process
Activity Department Solution
Customer presence
Order entry (creation of Sales
order/booking of order
Order fulfillment Manufacturing
(physical & digital fulfillment)
Order Distribution Logistic
Invoicing Customer
Accounting
payments/collection
Cash Application Receipt
20

19. Order to Cash process
Questions from business stakeholders:
• What is the customer interested in? What did he buy before?
What did other customer buy additional
• What is the credit rating of the customer?
• How many pieces are on stock?
• How fast will the product ship? What is the shipping status of my
product?
Integration is key
Common Data Model is required
21

20. Data Integration
• Point-to-point integration & data cleaning
Bulk data processing involves a large batch of discrete records or
records with very large data sets.
Sample: Receive all daily access reports from the Amazon store
clean and transform the data and store then in the CRM system
• Real time data integration
Record data processing in real time
Sample: Receive billing records from the Amazon store into your
accounting system
Point to point integration
and transformation
Real time data
integration
Business Application Heterogeneous Targets Heterogeneous Sources Heterogeneous Targets
22

21. CIO Focus Area: Improving Business Processes
Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010
©2010 Oracle Corporation Oracle Confidential 25
25

22. Process Integration
Department Solution
• Truly flexible
processes through
Sales pervasive built-in
usage of business
rules
Manufacturing • Business users can
make changes on an
adhoc basis within
policies
Logistic
Accounting
26

23. Process Integration Foundation
Common Object Model
• Common Object Model:
Enterprise Business Objects: Which data contains a customer definition
Enterprise Business Services: Update an customer record
Each cloud service might use different definition
Meta Model to combine the clouds
• Object Model requirements
Application independent to easily build, change and optimize business processes
Extensible & Reusable across different clouds
Standards Support: UN/CEFACT Core Components Technical Specification (CCTS), Open
Application Group OAGIS, ISO 11179, SID
27

24. Process Integration Foundation
Common Object Model Designer
• Object Repository & Data Dictionary
• Model Designer
– Simplification/streamlining of EBO
• Development
• Maintenance
• Model Matcher
– conventions, catalogs, dynamic typology and
search agents, self abstracting
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25. Rules & Task Integration
• Rules Engine
Sample: Business Rules: If the customer has
more than 150€ in open orders do not ship
before payment
Each cloud service might use different rules
engines
Standards to execute rules on different services
• Task Management
Sample: Product is out of stock for a week
interact manual e.g. offer the customer free
priority shipping
Generate manage tasks across different cloud
services and on-premise service
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26. BPM & SOA for Swarms
Rule Driven Flexible Processes
Handle the Unpredicted by case management across clouds
30

27. Roles in the Process
Roles
Business/
Enterprise Prozess Business Developer
Information
Architekt Spezialist Owner
Analyst
BPA BPM Data Integration
• Enterprise Models •Collaboration between • IT focused
• Six Sigma, Lean business analyst and IT • BPEL model
•Documentation process specialist • Service implementation
•Collaboration between •BPMN development and and application integration
business owner, business simulation •High Volume –
analyst and architect •Service integration Straight Through Processing
•Combination of EPK and •Human workflow • Human Workflow
BPMN models
•Simulation
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28. Governance & Security
• Process Dashboard
Traceability: What is the status of my order? Where did my order get
lost? Who will pay the additional shipping cost?
Who is the process owner
Unified error handling across clouds and solutions
Error hospital for not defined cases – case management
Google wave for processes
Clearing house for processes
• Federated security & fraud detection
Authentication (JAAS, OpenID, OAuth)
Authorization(XACML)
Federation (SAML, WS-Trust)
Provisioning´(SPML, RBAC)
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29. Business Apps Store
All information in a central repository
Content:
• Process Integrations
• Business Objects & Services
• Validated Integrations / APIs
Goals:
• Collaboration between business user & modeling
team
• Lifecycle process management
• Simulation
• Re-usability and avoid shadow processes
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30. Cloud platform requirements
• Multi tendency
• Dynamic resource allocation and elastic awards applications
• Federated security
• Lifecycle management
• Heterogeneous data access and management
• Self learning healing or expect to fail
• Simulation
Build App &
Package as Setup Cloud
Setup Cloud
Appliance Policies
Infrastructure
Deploy
Decommission Patch
Scale Up/Down Monitor
34

31. Swarms
Definition: Swarm describes a behaviour of an aggregate of animals of
similar size and body orientation, often moving en masse or migrating in
the same direction. Swarming is a general term that can be applied to
any animal that swarms. The term is applied particularly to insects, but
can also be applied to birds, fish, various microorganisms such as
bacteria, and people.
35

32. Swarms
• behavior of an aggregate of clouds with similar business objects and
services, often supporting en masse or a business process
• Business processes become self adoption and organized across clouds
• Integrated & Self autonomic & Semantic / Ontology
• Collective intelligence of the process above the clouds
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33. Oracle Cloud Platform
37

34. Oracle & Sun Cloud Solution
”Full Stack” Oracle Cloud Platform & Cloud Management
Custom & ISV
Oracle Applications
Applications
Platform as a Service
Cloud Management
Shared Services
Oracle Enterprise Manager
Integration: Process Mgmt: Security: User Interaction:
SOA Suite BPM Suite Identity Mgmt WebCenter Configuration Mgmt
Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit
Lifecycle Management
Database Grid: Oracle Database, RAC, ASM, Partitioning,
IMDB Cache, Active Data Guard, Database Security Application Performance
Management
Infrastructure as a Service Application Quality
Management
Operating Systems: Oracle Enterprise Linux Linux
Solaris Oracle Enterprise
Oracle VM for SPARC (LDom) Oracle VM for x86
Solaris Containers Ops Center
Servers Physical and Virtual
Systems Management
Storage
38

35. ExaCloud: Own The Private Cloud
Fusion Applications
3rd Party
Applications
Business Need: Transformation to IT-as-a-Service
Oracle Value: Pre-built, low-TCO “Private Cloud in a Box”
Early Adapters: Oracle Shops & Enterprises with Cloud
Initiatives
©
392010 Oracle Corporation - Confidential 39

36. Oracle Exalogic Elastic Cloud
Delivering real business value
Extreme Java Mission Critical Integrated
Performance Cloud System
Improved Operational Cost Time to Deploy
up to Reduced Reduced
10X 15-35% 95%
© 2010 Oracle Corporation - Confidential 40

37. Thoughts from the industry
• “The best cloud apps in the world can't be properly leveraged without
a framework for optimising the end-to-end business processes. ”
Michael Gammage
• As these cloud applications grow and more appear, the
interconnectedness with each other and with internal data and
applications will grow and we will end up with the twisted balls of
spaghetti that we've spent the last 10 years unpicking in the
Enterprise. Eric Roch
• Cloud based systems must be built on SOA and modern Enterprise
Architecture principals if they are to be effective. Paul Fremantle
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38. Key takeaways
• Cloud computing is the fist step
• Swarm computing will require SOA & BPM
• Start / continue your SOA architecture
homework
• Swarm computing will increase your
utilization to built solutions cheaper +
quicker + higher quality which adopt to your
business needs and processes
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39. Team: Masons-of-SOA
www.soa-community.com
 Bernd Trops (Sopera):
bernd.trops@sopera.com
 Berthold Maier (Oracle Consulting):
berthold.maier@oracle.com
 Clemens Utschig-Utschig (Böhringer Ingelheim):
clemens.utschig-utschig@boehringer-ingelheim.com
 Hajo Normann (HP Enterprise Services):
hajo.normann@hp.com
 Torsten Winterberg (OPITZ CONSULTING):
torsten.winterberg@opitz-consulting.de
 Jürgen Kress (Oracle Corp.)
juergen.kress@oracle.com
43

40. Questions & Contact
Jürgen Kress
Oracle EMEA
SOA Partner Adoption
Tel. +49 89 1430-1479
E-Mail: juergen.kress@oracle.com
44

41. Thanks for attending
Jürgen Kress, Oracle EMEA