A study Ladders commissioned in 2012 yielded results that suck! The ‘Gaze Tracking’ study showed that Hiring Managers et al spend 6 seconds reviewing a resume. WTFreak? My entire work experience is dwindled down to a mere 6 seconds?! #SuckIT! So how long do you think they spend on reviewing a LinkedIn profile before they decide to move on or scroll down? What’s this mean to you?! LOTS! You need to tailor your professional headline, (the title), and the first line or two of your SUMMARY so they stand out. Or at the very least be better than the average bear. Otherwise how will you get noticed through the noise? The professional title defaults to the latest job title found in the EXPERIENCE section. This default includes the company name… so why keep it there? Your LinkedIn profile is about YOU hawking YOU, not the company you work for. The ‘company’ is only the position you hold/held. Your profile is about so much MORE! It’s a culmination of all that is YOU in the professional space. ‘BE SELFISH’! This is the profile where you share all that is freak’n amazing about YOU; YOUR Skillset; YOUR Successes; YOUR Achievements and how it is that you kick arsss!! ‘If you build it they will come’ DOES NOT apply here. You need to be active in your LinkedIn profile. Dear GOD, at the very least DO something within your profile at least 1x a week. This presentation takes it from the top of building out your LinkedIn profile and why it matters. I’ve included a few fun and unexpected tools; debunked some myths about LinkedIn; included some best practices and even how to passively mine your network. As a bonus I included a bit about building prospect lists. So have fun with it!

1. Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
Making the Most of
Share your voice of authority

2. 26/18/2014
Stuff We’ll Cover
 What is LinkedIn
 By the Numbers
 Debunking the LinkedIn Myths
 What you can do with LinkedIn
 LinkedIn vs. Facebook vs. Twitter
 LinkedIn From the Top
 Your LinkedIn Objectives
 Mine through LinkedIn
 Passive and Active Approach

3. 36/18/2014
LinkedIn is….
… the world's largest professional network with
300 million strong
Connect. Find. Be found.
 Build your professional identity online and stay in
touch with colleagues and classmates.
Build and engage with your professional network.
 Discover professional opportunities, business
deals, and new ventures.
Learn and share.
 Access knowledge, insights, and opportunities.
INFORM, EDUCATE, ENTERTAIN, ENGAGE

4. 46/18/2014 46/18/2014
300 Million Members
Includes members from ALL Fortune 500 Companies
Over 6 billion professionally-oriented searches in 2013
73 of the Fortune 100 hired through LinkedIn
22nd Most Visited Site in 2013
3 million company Business Pages
41% of all LinkedIn traffic is via a mobile device
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
As of February 2013 LinkedIn Replaced Facebook as the
TOP SOCIAL TOOL for
‘Fastest Growing Private Businesses’
LinkedIn by the Numbers
88 Amazing LinkedIn Stats – ExpandedRamblings.com 5/2014

5. 56/18/2014
Debunking the Four
Great LinkedIn Myths
Myth #1: "I don't need to be on LinkedIn. I'm not looking
for a job.“
Understandably pigeonholed with current emphasis on career
development
The Debunking: Vital to business development and advancing a
business’ commercial program. AND popular opinion states, ‘that if you
are not represented (well) on LinkedIn, then you are not for real in
business. ‘
Myth #2: "If I post an update, or make changes to my
LinkedIn profile, then everyone in my network will see
it.“
The Debunking: LinkedIn networks have grown to a point where updates
have fleeting relevance.

6. 66/18/2014 66/18/2014
Debunking the Four Great
LinkedIn Myths ... continued
Myth #3: "If my LinkedIn connections are visible,
then my competitors will steal business from me."
The Debunking: Your LinkedIn network is an essential element of
your brand. Revealing that to others lays a foundation of trust;
promotes relationship building and invites business opportunities.
‘You are judged by the company you keep’
Myth #4: "You have to be a techie to be successful in
using LinkedIn."
The Debunking: There is a learning curve, but LinkedIn is a highly
intuitive platform. With practice comes agility. With agility comes
success.
Source: THE LINKEDIN CATALYST: The
Neuroscience of LinkedIn – JD Gershbein

7. 76/18/2014
Another LinkedIn Myth..
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!

8. 6/18/2014 8
With LinkedIn…
Build online referrals
Find Business Partners, Clients and Service
Providers – mine lists created by YOU
Increase traffic to your website
Recruit
Generate Leads – SOCIAL SELLING
 www.business.linkedin.com/sales-solution/
Access expert advice
Search Engine Optimization
Attract like minded individuals
Expand your business network
Advertise
Participate in and create your own GROUPS
You can…

9. 96/18/2014
LinkedIn vs. Facebook vs. twitter
LinkedIn Facebook twitter
Target Audience for
business
EASY - User selects
GROUPS to participate in
CHALLENGING - User
selects companies to LIKE,
but not always permitted to
post content
CHALLENGING - User can
select who to follow, but
sharing content with
participants is fleeting
Strength
Exclusively Professional
information
Citical Mass - Keeping up
with family and friends
Brevity and 3rd party
content tracking
Weakness
Conections are blurred - too
many L.I.O.N.S.
Segmenting - lists are
clunky
Brevity and potential
overload
Analytics Robust and immediate Easy through insights
Overall traffic metrics can be
difficult to compile unless
leveraging a 3rd
tool
Ease of Engagement
Easy within network, groups
and companies
Easy to be expressive
Extremely easy to comment
on ALL content
Privacy
Fully integrated and
completley self managed
Privacy mechanisms
constantly changing
Limited settings
Following Content
Can follow specific posts
and associated comments -
but its not twitter
No elegant way to
acomplish
Preferred platform to tack
and participate in
conversations
Environment Advertising is respectful
Advertising encroaches on
personal feeds
Paid tweets rank at top of
feeds but not throughout

10. 106/18/2014
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
From the TOP

11. 116/18/2014
LinkedIn Objectives
Build a KEYWORD RICH profile
Reach and maintain ALL STAR
profile strength
Become a Marketable Brand
Be active in LinkedIn WEEKLY
(at minimum)
 Work it

12. 126/18/2014
Gaze Tracking Study
In 2012 Ladders commissioned ground-breaking
research* on how recruiters scan resumes:
 Where they look
 What they look for
 And how long they review
Findings: they spend SIX Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a
mere SIX SECONDS?
#SuckIt
By all indications the numbers are similar on LinkedIn whether a
recruiter or vetting for business engagement

13. 6/18/2014 13
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.

14. Let’s Take it
From the TOP
146/18/2014
1. Professional Title
2. PURL
3. Contact Info
4. Summary
5. Experience
6. Skills & Endorsements
7. Volunteer Experience &
Causes
8. Education
9. Additional Info
10.Groups
11.Follows
I urge you to find out what
Google says about you first.
“Don’t need no surprises!”

15. 156/18/2014
Header
1. Professional Title
– 120 characters
2. PURL
3. Contact Info
a) Include other
SMS, websites,
email etc.
Example: Experienced
Transportation Executive, Web
Designer and Information
Architect, Visionary
Entrepreneur and Investor
1
2
3

16. 166/18/2014 166/18/2014
Summary
Summary
First person It reflects the
culmination of all you have to
offer TODAY
• Include METRICS
• Add a video, image,
document, presentation…
Not sure which keywords to
use, do your own search.

17. 176/18/2014
Summary – Keyword search

18. 186/18/2014
Summary – Keyword search
Find a JOB DESCRIPTION
that fits your skill set, copy
the DESCRIPTION and
RESPONSIBILITIES

19. 196/18/2014
Summary – Keyword search
Go to WORDLE.net and create a word cloud
The larger the
word, the
MORE focus
weight it has.
This is a
KEYWORD
or
KEYWORD
PHRASE

20. 206/18/2014
Experience
Include
Accomplishment
Statements, metrics
where possible
 Add files
Duties Accomplishment Statement
Responsible for the startup of a
manufacturing facility.
Led the planning, design, an construction of a multi-
purpose manufacturing facility in Japan. Improved
product quality and delivery time for local customers.
Responsible for sales in
Northeast region.
Manage a team of three account executives and two
inside sales representatives. Produced $6M in new
revenue in less than 12 months.

21. 216/18/2014
Skills & Endorsements
You need to add at
least 5
Your network will
eventually do the
rest.
EDIT the SKILLS
to reflect the order
of YOUR TRUE
proficiencies.
Don’t be afraid to
delete the ones
that don’t apply.

22. 226/18/2014
Skills & Endorsements
Add, edit or delete
HIDE if required
as dictated by
your firm or
industry

23. 236/18/2014
Volunteer Experience & Causes
NEW! Check Out
The LinkedIn Volunteer
Marketplace: Connecting
Professionals to Nonprofit
Volunteer Opportunities
http://volunteer.linkedin.com/
LinkedIn for Volunteers

24. 246/18/2014
Education
Be precise in your dates/years

25. 256/18/2014
Additional Info
Use your
best
judgment
regarding
what you
share here

26. 266/18/2014
Groups
Select Groups
that MATTER
to your profile
Manage your Groups
through your ‘Privacy &
‘Settings’ function

27. 276/18/2014 276/18/2014
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
Mine through
LinkedIn

28. 286/18/2014
Use B.I. on
Your Network
Business Intelligence
 Notes
 Reminders
 How you met
 Tag
Available
in Premium
Accounts

29. 296/18/2014
Passive Approach
Find out who
has already
found you
If intrigued,
reach out to
them.
Free account will
only see latest 5
viewers
Ask me about a
63% increase in
profile views.

30. 306/18/2014
Passive Approach
Worth an
introduction?

31. 316/18/2014
Passive Approach
Business owners should reach out to the people
following their company.

32. 326/18/2014
Passive Approach
Go to one of your Groups and start or comment on a
discussion. Share an article. Add an event…

33. 336/18/20146/18/2014 33
ACTIVE Mining on LinkedIn – Deep dive into network
Upgrade to a Premium Account

34. 346/18/2014
ACTIVE Mining on LinkedIn – Deep dive into network
Upgrade to a Sales Executive Premium Account
http://business.linkedin.com/sales-solutions

35. 356/18/2014 35
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Create a
prospect list:
Go to People in
the search box
an click on
ADVANCED

36. 366/18/2014
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target
 GEO
 Keywords
 Company Size
 Industry
 Etc……

37. 376/18/2014
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects

38. 6/18/2014 38
ACTIVE Mining on LinkedIn –
Create a Prospect Tool

39. 6/18/2014 39
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444