Brand Value, Strategic Brand Communications

NILAI MEREK Perencanaan Merek Pertemuan-2 A. Judhie Setiawan

MENGAPA MEMILIH MEREK? ,[object Object],[object Object],[object Object]

MENGAPA MEMILIH MEREK? ,[object Object],[object Object]

MEREK DAN KUALITAS PRODUK ,[object Object],[object Object],[object Object]

KONSEP NILAI MEREK ,[object Object],[object Object]

NILAI FUNGSIONAL MEREK ,[object Object],[object Object],[object Object],[object Object],[object Object]

NILAI EMOSIONAL MEREK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NILAI EKSPRESI DIRI - MEREK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PIRAMIDA NILAI DAVIS ,[object Object],[object Object],[object Object],[object Object],[object Object]

RASIONAL, EMOSIONAL, DAN SPIRITUAL ,[object Object],[object Object],[object Object],[object Object]

MANA YANG PERLU DITONJOLKAN PERUSAHAAN? ,[object Object]

BERMAIN DALAM PIKIRAN (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]

BERMAIN DALAM PIKIRAN (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]

BERMAIN DALAM PIKIRAN (3) ,[object Object],[object Object]

PIKIRAN? ,[object Object],[object Object],[object Object]

PERASAAN? ,[object Object],[object Object],[object Object],[object Object]

SENSASI? ,[object Object],[object Object],[object Object]

INTUISI? ,[object Object],[object Object],[object Object]

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