12. Services plus syndication
• Service composition for business processes
• People are the exception handlers!
• Syndication connects people and processes
13. Lessons from the blogosophere
• Contributions along a continuum of effort
– Blog posting: heavyweight
– Twitter “tweet”: lighter
– Social bookmark: almost effortless
14. Lessons from the blogosphere
• All contributions can be:
– Syndicated
– Filtered
– Resyndicated
15. Lessons from Facebook
• No effort required to make you aware:
– That my birthday is upcoming
– That I have begun using a new application
• Delivers the effects of syndication while hiding
the mechanics
16. Manufactured serendipity
• Too important to leave to chance!
• “It’s snowing in Boston”
• Unlikely connections become less unlikely
18. Thanks to XML…
• Interprocess and interpersonal
communication can share common workflow
packets
• Those packets can mix schematized and ad-
hoc XML
• Example: Word and Excel can preserve the full
fidelity of a machine-to-machine message,
while enabling people to annotate it.
19. Thanks to RSS…
• Interprocess and interpersonal messages can
participate equally in lightweight syndication
• Which can be enhanced by enterprise-grade
infrastructure
• Example: The Internet Service Bus enables
federation of RSS feeds across enterprises,
with strong guarantees of privacy, reliability,
auditing.
