Judd Lyon, Partner/Technical Director at Trifecta Interactive trifectainteractive.com Most of us probably agree that getting user feedback is important, yet why do most of our projects go without it? Judd explores combining techniques and online tools that can help you craft a better user experience and drive improvements to your site or app. Among the topics covered: * Web Analytics * Online Surveys * Remote User Testing * A/B Testing * Search Engine and * Social Media Tracking * Reporting Dashboards Presented 5/10/11 at Refresh Austin.

1. BUILDING A USABILITY & ANALYTICS TOOLKIT
JUDD LYON, PARTNER/TECHNICAL DIRECTOR, TRIFECTA INTERACTIVE

2. 2

3. 2
WHY BOTHER?

4. 3

5. 3
PRIORITIZE

6. 4

7. 4
HIGHEST PAID PERSON’S OPINION

8. 5

9. 5
EXPERIMENT

10. 6

11. 6
ASSUMPTIONS

12. 7

13. 7
FORMAL > QUICK & DIRTY > NIL

14. 8

15. 8
WEB DATA IS DIRTY

16. 9

17. 9
ANALYTICS

18. 10

19. 10
WHO’S VISITING?
WHERE FROM?
WHAT ARE THEY DOING?

20. 11

21. 11
GOOGLE ANALYTICS

22. 12

23. 12
CLICKY

24. 13

25. 13
MIXPANEL

26. 14

27. 14
CHARTBEAT

28. 15

29. 15
KISSMETRICS

30. 16

31. 16
A/B TESTING

32. 17

33. 17
CHALLENGER vs. CHAMP
FIGHT!
RINSE & REPEAT

34. 18

35. 18
GOOGLE WEBSITE OPTIMIZER

36. 19

37. 19
OPTIMIZELY

38. 20

39. 20
VISUAL WEBSITE OPTIMIZER

40. 21

41. 21
REMOTE USER TESTING

42. 22

43. 22
FIND PEOPLE ONLINE
ASK THEM TO DO STUFF
RECORD IT

44. 23

45. 23
USERTESTING.COM

46. 24

47. 24
USERFLY

48. 25

49. 25
TRY MY UI

50. 26

51. 26
CLICKTALE

52. 27

53. 27
PICK FU

54. 28

55. 28
SURVEYS

56. 29

57. 29
DO YOU LIKE ME?
CIRCLE YES OR NO
SPAM AWAY

58. 30

59. 30
WUFOO

60. 31

61. 31
4Q

62. 32

63. 32
KISSINSIGHTS

64. 33

65. 33
SURVEY MONKEY

66. 34

67. 34
DASHBOARDS

68. 35

69. 35
APIs + PRETTY CHARTS
=
HAPPY SUITS

70. 36

71. 36
CHART.IO

72. 37

73. 37
DUCKSBOARD

74. 38

75. 38
LEFTRONIC

76. 39

77. 39
SEO/SEM

78. 40

79. 40
LET ME GOOGLE THAT FOR YOU

80. 41

81. 41
SEOMOZ

82. 42

83. 42
RAVEN

84. 43

85. 43
UNBOUNCE

86. 44

87. 44
SOCIAL MEDIA MONITORING

88. 45

89. 45
{INSERT BUZZWORD}

90. 46

91. 46
TRACKUR

92. 47

93. 47
RADIAN6

94. 48

95. 48
SOCIAL MENTION

96. 49

97. 49
THINK. DO.

98. FIN. QUESTIONS?
judd@trifectainteractive.com