1. © Copyright 2009 Signiant Inc. Company Confidential
Cloud Tales
Real World Examples of
How Companies
Harness Cloud Power
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2. © Copyright 2009 Signiant Inc. Company Confidential
Visualize …
You Need To:
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Deploy a Scalable Digital Media Solution
Across Business Units to Create Billion Dollar
Revenue Streams While Not Creating Parallel
Infrastructure

3. © Copyright 2009 Signiant Inc. Company Confidential
Use Case: Distribution and
Consolidation
Distribution
Servers
CDN
Internet /
IPTV
Users
CATV
Mobile
Broadcast
Stations
On Line
Media Stores
Distribution
Partners
Content Creation Organizations
(e.g. “The Office”)
Private Cloud Infrastructure Public Cloud
Signiant Central Media Manager
Signiant Media Agent
COD Network
Results …
Award Winning MICAH Solution
Packaged and Delivered 28 Million Media Files
Last Year Delivering over $1B in Revenue
Easily Scales to Additional Outlets and Events
Fastest Growing Video Site
$25M
Incremental
Revenue

4. © Copyright 2009 Signiant Inc. Company Confidential
Visualize …
You Need To:
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Create a Scalable Hosted SaaS Media
Management Platform for Your Biggest Client
to Connect Their Various Businesses and Help
Create £1B in Revenue

5. © Copyright 2009 Signiant Inc. Company Confidential
Use Case: Hosted SaaS
BT Tower
BT Customers (e.g. “ITV”)
Public Cloud
Signiant Central Media Manager
Signiant Media Agent
Results …
BT Mosaic Hosted SaaS Solution Deployed to
5 ITV Locations Plus Multiple Partners
Enabled “ITV Content Store” to Monetize
20,000 Media Assets
Significantly Lowered ITV’s Costs by Sharing
Resources Across Multiple Organizations and
Automating Processes

6. © Copyright 2009 Signiant Inc. Company Confidential
Visualize …
You Need To:
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Build a Scalable Archiving Solution to Collect,
Preserve and Make Available Digital Content
Representing the Digital Heritage of the United
States.

7. © Copyright 2009 Signiant Inc. Company Confidential7
Library of Congress NAVCC in Culpeper, VA
Signiant Central Media Manager
Signiant Media Agent
Use Case: Archive and
Aggregation
Private Cloud Infrastructure
Applications
DAM/Processing
Content Suppliers
DuraCloud
Results …
Established a Platform for Archiving Digital
Content and Growing Network of Partners
Contributing Content – today at 130
Recently Started Piloting DuraCloud
(DuraSpace) to Scale Infrastructure
Over 100TB of Content Collected to Date –
Expected to Expand to 1000s of Partners and
Many PBs.

8. © Copyright 2009 Signiant Inc. Company Confidential
Cloud Optimized Delivery Solutions
COD Solution:
Facilitates Effective B2B Relationships Between Enterprise and Cloud Service Providers.
Controls, Automates, Secures and Accelerates Movement of Data To, From and Between Clouds
Addresses Major Barriers to Cloud Adoption – Security, Network Efficiency, Control, Reliability
Enterprise Applications
IaaS
Applications
(SaaS)
Platform
(PaaS)
Signiant
COD
Solution
M&E Energy Health Gov FSI
Compute StorageNetwork

9. © Copyright 2009 Signiant Inc. Company Confidential
Signiant Snapshot
• Content Distribution Management Software Company:
• Signiant Software is Trusted to Control the Movement and Automated
Processes of Content Within and Between Organizations
• Enables Managed Distribution of Content
• Global Collaboration and Content Exchange
• Corporate Headquarters: Burlington, Massachusetts, USA
• Development Center: Ottawa, Canada
• Sales Offices: Los Angeles, San Francisco, London, New York, Munich,
Singapore
• Distribution Partners: Canada, Japan, Italy, Germany, France, Brazil, Mexico
• Founded in 2000, spun out from Nortel
• More than 10,000 Signiant Media Agents Deployed
• More than 400 Customers Worldwide
• Successfully Deployed to Support Some of the Most Complex Mission Critical
Applications
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10. © Copyright 2009 Signiant Inc. Company Confidential
Media & Entertainment
Early Adopters of Cloud Services
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11. © Copyright 2009 Signiant Inc. Company Confidential
Major Customers in Other Key Markets
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Public Sector Financial Services Technology
Healthcare
Telco Consumer Products

12. © Copyright 2009 Signiant Inc. Company Confidential
Signiant
Delivering COD Solutions
www.signiant.com/cloud
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