Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
J. Todd McCarty Personal Brand Overview
- 1. Personal Brand Overview 404-219-7056 jtoddmccarty@gmail.com J. Todd McCarty | Personal Brand Overview
- 2. Personal Brand Statement • I excel at “connecting the dots” across many different marketing disciplines to align agencies and marketers using my communication and relationship building skills to develop effective written briefs that yield unique product positioning, marketing content and targeted communications that drive results. J. Todd McCarty | Personal Brand Overview
- 3. Three Phase Self Discovery Process Myers Briggs The Birkman 360 Degree Type Indicator Method Survey 49 requests/ 30 responses = 63% response rate J. Todd McCarty | Personal Brand Overview
- 4. Connecting the Dots: People to People, Past & Future, Project to Project, What is & What Could Be • Developing and executing • Meeting with colleagues, • Identifying and • Identifying and sourcing strategy clients & business partners resolving problems needs, opportunities and • Organizing information, to build relationships, trust • Solving complex resources (talent, alliances people and processes and respect theoretical problems in and funds) to execute • Communicating and a creative way strategies • Identifying the flaws in a current system and seeing the reasoning persuasively with • Generating ideas and • Delegating appropriately to steps to take to improve and others energetically and concepts manage execution perfect it enthusiastically • Engaging in research • Acting independently to • Authorizing and supporting • Influencing and motivating and development to make things happen for change people understand needs myself, others or the project • Service-oriented at hand • Driving innovation • Creating, defining and • Acting with integrity focusing on the big picture • Thinking big/globally Source: Reach 360° survey J. Todd McCarty | Personal Brand Overview
- 5. Top Personal Brand Attributes based on 360° survey Organized Strategic Self Motivated Intelligent Ethical Collaborative Supportive Honest Reliable Trustworthy Driven Likeable J. Todd McCarty | Personal Brand Overview
- 6. TIMING COMPANY TITLE 1993- Media Planner 1997 1997- Field Media/Marketing AE 1999 1999- Sr. Manager – Media Strategy 2006 Team Leader – Marketing Communications 2006- Director – Marketing Services 2009 2009- Director – Marketing 2010 2010- Director – Demand Generation 2010 Marketing 2011- Director - Marketing 2012 J. Todd McCarty | Personal Brand Overview
- 7. 15+ Years Experience with Specific Expertise in Marketing & Training B2C/B2B Competitive Marketing Intelligence Sales/ Communication Product Training Sales Agency/Vendor Enablement Management Product Messaging/ Advertising/Brand Positioning Management Demand Generation Sports/Event Marketing Field Media Planning/ Marketing Digital Buying Strategy Marketing J. Todd McCarty | Personal Brand Overview
- 8. Performance History & Recommendations Rated an average of 4.6/5.0 in my 24 recommendations on LinkedIn last 5 performance reviews across from former Managers, Peers and three different companies . Direct Reports. “Todd is an exceptional leader and marketing strategist and he YEAR EMPLOYER RATING would be an invaluable asset to any organization. He has a keen ability to quickly size up an organization's challenges, develop 2005 BellSouth 4.4/5.0 effective strategies and implement long term solutions.” - Christine Searight, VP Marketing, PRIMEDIA, May, 2010 2006 Cox 4.3/5.0 2007 Cox 4.5/5.0 “Todd was one of the "rock stars" on my team -- exceptional 2008 Cox 5.0/5.0 work ethic, great insights, professional and marketing acumen, tremendous relationship builder, and someone who always 2009 PRIMEDIA 4.7/5.0 tries to improve and evolve. He is a real self-starter and I could always trust him implicitly to make wise decisions and deliver on his projects.” - Debby Ruth, VP of Corporate Marketing, Cox Enterprises, February, 2009 J. Todd McCarty | Personal Brand Overview
- 9. 20+ Case Studies that Show Results PRIMEDIA/Apartmentguide.Com BellSouth • Streamlined B2B Collateral Distribution & Sales • Sales Enablement Website Changes Apartment Guide Enablement Culture • Launched New Consumer Brand Position for The Real • Enhanced Product Marketing for ApartmentGuide.com Yellow Pages from BellSouth • New Product Training and Launch kit for • Streamlined competitive Intelligence System Cuts ApartmentGuide.com Expenses • Sales Channel Communication Strategy Optimizes Sales • Media Agency Consolidation Cuts Expenses Time • Streamlined B2B Lead Generation Closes the Loop • Demand Generation for Apartment Guide • Streamlined Field Marketing Process Advertising Agency • Consultative Sales Training Program for BellSouth Yellow COX Enterprises Pages • Streamlined Advertising and Marketing Communications • B2B Marketing Agent of Change Changes Marketing Expense Tracking Approach • Cox Radio B2B Branding Anheuser-Busch (A-B) • Automotive Simulation Lets Sales Teams Walk in Dealer’s Shoes • Consumer Promotion and Loyalty Program drives Share • Streamline/Enhance Competitive Media Training Program for A-B • Business Development Efforts Self-Source 80% of Work • Digital Marketing Conference Saves Cox $250k • Agency Search for Adify Saves $50k in Consulting Expenses • Digital Media Sales Training J. Todd McCarty | Personal Brand Overview
- 10. To accelerate revenue for your company, contact me using one of the following: 404-219-7056 jtoddmccarty@gmail.com http://www.linkedin.com/in/jtoddmccarty @jtoddmccarty www.jtoddmccarty.com J. Todd McCarty | Personal Brand Overview