Seo Nexus

Do-it-yourself
Search Engine
Optimization

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contents shall remain the property of SEONEXUS.COM. Upon request this
document in its entirety shall be returned to SEONEXUS.COM

Copyright 2008-2010 Seonexus.com

Who we are

Seonexus.com was founded in 2005 to assist businesses and ecommerce
experts in analyzing their site so they can make the necessary decisions to
improve their online marketing strategies.

Google

Current
Website Yahoo

MSN


What is SEO?

Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results for targeted keywords. Usually, the earlier a site is
presented in the search results or the higher it "ranks", the more searchers will visit
that site. SEO can also target different kinds of search, including image search,
local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how
search algorithms work and what people search for. SEO efforts may involve a
site's coding, presentation, and structure, as well as fixing problems that could
prevent search engine indexing programs from fully spidering a site. Another class
of techniques, known as black hat SEO or spamdexing, use methods such as link
farms and keyword stuffing that tend to harm search engine user experience.
Search engines look for sites that employ these techniques and may remove them
from their indices.


What we discovered

SEO has several considerations to improve placement and cataloging.

•Links
•Links and there link text help guide reports and spiders through the site while identifying the page
and its context
•Images
•Images and their Alt tags help further identification of content and what images are conveying to
visitors about the site
•Text and Keywords
•Text and Keywords provide the correlation between the links and images to ensure that the same
message is being conveyed and can be programmatically identified
•HTML
•HTML is used to further improve how the page is spidered and how to interpret the message of
the site
•Indexed Pages and Search Results
•Indexed pages and results provide a landmark of what is being read and cataloged within the
major search engines
•Competitive Searches
•Learning what the competition is using and doing better can provide insight on what to change


How we help

SEONEXUS is an analytical engine that allows site owners to submit their site, the
current keyword strategy they currently use and run a comprehensive analytical
report online through a sophisticated engine. The report incorporates the main
aspects of optimizations and applies scientific methodology to ensure that the
changes can be measured and improved. The report also allows site owners to
track trends over time. This allows the site owners to measure their progress.
SEONEXUS also incorporates site tracking within the report to provide the
necessary tracking information about who actually comes to the site. By combining
the two, it provides a complete picture that a site owner can use at their discretion
and improve.

SEONEXUS.COM
ENGINE


How we are better

Free Tools (Online applications and software):

•Provide limited information. While these tools may have some helpfulness, they do not cover the big picture.
•Beginning to intermediate business owner/seller may have a difficult time knowing which tools help them and how to use the information to
improve their site.
•These tools do not allow business owners to see any trends that have occurred within their site and the performance differences of their
changes.
•They don't combine analysis of the site with web metrics to see visitation trends and how they directly relate to the improvements.
•They don't provide recommendations for additional areas that can improve conversions

Paid Tools (Software):

•Provide limited information on the reasoning behind optimization.
•Does not provide recommendation for the sites core semantics.
•Beginning to intermediate business owner/seller may have a difficult time knowing how to use the information to improve their site.
•These tools do not allow business owners to see any trends that have occurred within their site and the performance differences of their
changes.
•They do not provide live tracking to ensure the changes are working.
•They can be expensive and require upgrades in order to keep up with industry changes.

SEO/SEM Consulting:

•Usually a high cost is involved.
•Charge per report usually starting at 1000+ dollars.
•Do not allow business owners to see any trends that have occurred within their site and the performance differences of their changes without
repurchasing another report.
•Takes a longer time then tools due to the compilations and presentations
•Requires the owner to make accommodations to meet and review information.


Links and Images

Seonexus.com empowers you to view your links within each page and their
corresponding link text.

Seonexus.com additionally shows you the image and alt tags per page.


Text and Word Density

Knowing your keywords within your text and body ensures that you can evaluate if
this aligns with your keyword strategy per page.


Content and Continuity

Understanding how each element corresponds to each other ensures that the
search engines can assess the continuity throughout the site. This helps the search
engines understand what the page really means.


HTML

HTML is the backbone for every webpage. It is important to understand what the
search engines are reading when they are analyzing the page. This improves visitor
response and programmatic parsing.


Search Engine Results

Knowing where the page is ranked based on the keyword strategy is crucial. This is
the key indicator on how well the online marketing strategy is working.
In addition to understanding your placement, it is important to understand how many
pages have been indexed! This provides you a guide if you have added now
promotional information or changed pages to accommodate your strategy.


Competition

Do you know who is competing for the same placement? Competition for the top
space, under the keyword is important. Learn who they are, see what they are
doing better or worse! Discover who is trying to compete for the same visitor. With
SEONEXUS.COM we make that easy!


Managing Change

Changes can happen monthly or daily! Learning what is working and what is not
can make the difference in driving traffic and improving your optimization efforts.


Training

Teaching your staff what to look for and what should be considered can save you
time and money! Below are some of the areas that we can train you on.

Basics of search engine algorithms
Search engine guidelines
How search engines fight spam
Behaviors that search engines reward
Top 3 factors in ranking a site
The role of links
The role of anchor text
The role of title tags and on page content
Other significant ranking factors
Site Design Issues
Content Management Systems
Site Architecture
Navigation
Duplicate Content
Implementing a long tail plan
Diving into links in detail
How links are scored
The role of relevance
Strategies for Obtaining links
Major media sites
Social Media sites (including Digg, Propeller, del.icio.us, StumbleUpon, and others)
Bloggers
Universities and Colleges
Government sites
Sites that link to your competitors
Related Hobbyist Sites
Other types of opportunities
Content Planning
Role of content in the long tail
Role of content in link building
Strategies for content development


Pricing

Knowing the different needs of businesses worldwide

For small sites that only analyze 1 – 15 pages per month
SEO Nexus Basic Web Site Report Package In addition to all of the features of the free report, the SEO Nexus Basic Internet Marketing Report delves
more in depth to content, links and keywords. It provides the basic SEO information all internet businesses should utilize. This report offers suggestions
on your keyword and link opportunities. Know your site’s strengths and weaknesses when it comes to website crawlers, and find where to make changes
to enhance your organic search engine listings. Every element of the report is easy to understand so you can plan what to do next. Generate up to 15
reports every 30 days for more frequent tracking of your website’s SEO improvements.

MONTHLY SUBSCRIPTION TOTAL:
$25

For large sites that only analyze 40 + pages per month
SEO Nexus Basic Web Site Report Package Expert Subscription It provides the basic SEO information all internet businesses should utilize. This
report offers suggestions on your keyword and link opportunities. In addition to the above benefits, you can generate unlimited reports every 30 days
for more frequent tracking of your website’s SEO improvements. This is ideal for companies with 40 or more pages, online marketing departments that
service several corporate websites, and seo consulting companies that provide seo for their clients.

Since most tools are only one component per page, you’ll be amazed how this improves efficiency throughout the enterprise.

MONTHLY SUBSCRIPTION TOTAL:
$1000 per site
MGM Price per site $500 - Can include training with multi-site purchase

Pricing

Discover the difference and learn how each of these items can improve your online
marketing strategy.


Seo Nexus

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