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1. What is SEO

2. SEO- Search Engine Optimisation. Over the last ten years
SE's (Search Engines) have become an ever increasing
important factor in business promotion. The four major
SE's generate in excess of 700 million search queries a
day, an outstanding fact that really emphasises the
importance of utilising the potential reach of the Search
Engine.

3. Over 75% of people now use the internet when looking
to buy a product or service. Websites in the top 3 pages
of the major search engines gain 90% of search engine
traffic. Basically, if you have a website you need to be on
the first few pages of the SERP's (Search Engine Results
Pages) to get the traffic.so how do you do this?.......... Its
not quite as simple as many people believe. I am
constantly being asked " I have just had a website built
but do not appear on Google." Well firstly type in the
URL (web address) of your website, if you still do not
come up then your site has not been indexed. If your
website does appear then previously when you said "I
do not appear in Google" what you

4. meant is- you typed in a keyword (a word related to
your product/service) and your website did not appear
in the top few pages. To be honest, this is very unlikely
to happen. Unless you are selling a very unique product
with very little competition then your website is likely to
be on page 23 or worse!

5. Everybody with a website would love to be #1 on google
for their main keyword, but it takes time and effort. You
need to optimise your website for the best chances of
achieving this.

6. After crawling the internet using robots called "spiders",
the SE's use a complex mathematical formula to "rank"
websites on importance and relevance to certain
keywords. These formulas are known as "algorithms".
SEO describes the techniques that use a knowledge of
how SE's rank websites, to make alterations to a site so
that it better "adheres" to the "algorithms".

7. There are to main phases to the optimisation process-
"on page" and "off page". On page is the alterations that
are made to the physical content of a website and the
code that makes up each webpage. This includes
intergrating keywords into areas of the site that the SE's
deem important. Off page optimisation is the process of
building links to a website...... what this means is getting
as many websites to have a link somewhere on their site
to the site you are optimising. This is very important
because a major part of SE's "algorithms" is link
popularity- the more websites that link to another, the
more important it is considered by the SE's and the
higher up it appears in the SERP's.

8. Of course there are many more technical issues involved
with Search Engine Optimisation but i wont discuss
these in this article.. One thing that you should remeber
though when thinking about SEO is that it certainly is
not instant. Due to the way search engines work it may
be several months before the friuts of your labour are
seen, in the form of higher rankings.Google currently
indexes over 8 billion web pages and the ever increasing
size of the internet means that the SE's certainly have
their work cut out.

9. Many companies manage their own SEO in house, this
can work fine but be willing to put in the time to learn
the technicalities. The "nity gritty" of it can be slighly
overwhelming as it is quite a specialist, technical field.

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