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SF Complex Santa Fe, New Mexico July 28, 2009 “ Be Your Own Publisher” Self-publishing in the Digital Age   Tom Johnson t o m @ j t j o h n s o n . c o m Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico
What we’re aiming for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of publishing in America ,[object Object]
State of publishing #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
Industry Sector Growth? ,[object Object]
Industry Sector Growth? ,[object Object],Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
Overall Trends in Publishing ,[object Object],[object Object],[object Object],[object Object]
Adult tradebooks? Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
The Status Quo? ,[object Object],[object Object]
The Status Quo? ,[object Object],[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object]
Your Role in Changing Info Environment? ,[object Object],[object Object],[object Object]
Pros of digital self-publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cons of digital self-publishing ,[object Object],[object Object],[object Object],[object Object]
Navigating the publishing world Your  Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting
Navigating the publishing world Your  Book Accounting Distribution Promotion/ Marketing Manufacture Pricing Design/ Format Content Creation Project Planning
Needed to P-o-D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Desktop Publishing Tools Learning Curve/Complexity/Quality Price ~$0 ~$50 ~$200 ∞ Word Processing programs ,[object Object],[object Object],[object Object],[object Object],[object Object],Latest version  retail: $200 Older version  discount: $45-75
Lulu.com web site
Lulu.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lulu.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lulu by the numbers ,[object Object]
Lulu #1 – Step-by-Step
Lulu #2 – Overview of steps
Lulu #3 – Project Options
Lulu.com Trim Sizes
Lulu Binding Types
Lulu #4 – Price Setting A
Lulu #4 – Price Setting B
Lulu #5 – Lulu Review page
Lulu Points of Advantage and Caution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some online book publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P-o-D/Self-publishing resources ,[object Object],[object Object],[object Object]
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gracias “ Be Your Own Publisher”   Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico

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Be Your Own Publisher Intro Santa Fe July 09

Notas do Editor

  1. Note that these traditional sectors DO NOT include anything related to what was formerly called “vanity publishers” – as a separate category – or today’s “Print/Publish-on-Demand” “publishers”
  2. See The Kindle Revolution Digital readers will save writers and publishing, even if they destroy the book business. By Marion Maneker Posted Wednesday, March 4, 2009 - 12:36pm http://tbm.thebigmoney.com/articles/saga/2009/03/04/kindle-revolution?page=0,1
  3. Source: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  4. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  5. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  6. You provide Computer and software Word processing PDF printer Content Design Cover, MSS ISBN number Formatted MSS saved as PDF Evaluate your skills; develop process plan WHAT’s MISSING????? Marketing plan Book mfgr provides Online access Printing Binding Database submission Fulfillment Accounting
  7. Start cheap and build experience. Then work up from the basics. Always first look for Open Source tools http://www.scribus.net/
  8. I do not work for Lulu in any way. I received no compensation or benefits from Lulu in any way. But I DO value elegant Computer code – and Lulu’s system is elegant in its simplicity yet through in what it provides. And the financial investment is Essentially as low as possible.
  9. These PPTs will be posted on the indiepubwest.com site, complete with hyperlinks so you can put them to use.