Press release

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jtiffinger

Negócios Tecnologia

What’s a press release?
A written summary or update to
make the media aware of your
activities.

Why do you need a press release?
• Announce your event
• Tell why your event is news
• Show your perspective
• Increase visibility
• Remind people of what your group does
• Highlight a report

When should you prepare a press
release?
• News of upcoming events
• Report of recent events
• Reports of changes
• Reports of awards
• General announcements

How do you prepare a press release?
• Make it read like a news article
• Emphasize importance
• Be provocative
• Make clear headline and lead
• Make it look professional
• Follow technical guidelines

Get your press release out to
the media.

Consider the timing and don't
forget a follow-up.

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Press release

1. Preparing Press Releases

2. What’s a press release? A written summary or update to make the media aware of your activities.

3. Why do you need a press release? • Announce your event • Tell why your event is news • Show your perspective • Increase visibility • Remind people of what your group does • Highlight a report

4. When should you prepare a press release? • News of upcoming events • Report of recent events • Reports of changes • Reports of awards • General announcements

5. How do you prepare a press release? • Make it read like a news article • Emphasize importance • Be provocative • Make clear headline and lead • Make it look professional • Follow technical guidelines

6. Get your press release out to the media.

7. Consider the timing and don't forget a follow-up.

Press release

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Press release