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Jim Venable October 2008 Website Redesign  Executive Overview
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History – What were we solving? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bells & Whistles – Custom and Enhanced Functionality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch Timeline – Key Milestones  10/24 – 10/31 10/17 – 10/24 11/1  -  12/31 X X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],X X X X X
Page Templates
Entry Page Easily reconfigured for NewCo launch
Consumer/Patient Homepage
Consumer/Patient Homepage Strategic choice - engage with media and motion 1st.  Then dive deeper into content Present on every page
Physician Homepage Dr User Experience: Bells and whistles minimized.  Content is immediately visible
Top Nav Sub Page Template  Comprehensive navigation/search options minimizes risk of abandonment
Deeper Dive  Sub Page Template  Balance of content rich text with media interface drives rational and emotional connections
Multi-media template  Multi media; streaming video, patient testimonials, and in the news

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