Enrollment form

1. DiscusDirect provides the
SM
Point and click your way to a tools you need to reach
powerful, cost-e ective marketing campaign! your marketing goals. Turned on?
You’re about to discover the power and convenience of a revolutionary
online marketing system that will help you market your practice
like never before!
At DiscusDirectSM, we make it so easy to
create your rst marketing campaign! But
there’s much more you’ll nd interesting
Turn it up
with the
and useful, too. Be sure to check out our
DiscusDirectSM allows you to easily produce custom marketing pieces other valuable online resources that DiscusDirect SM
for your practice that have been professionally designed for
maximum impact.
DiscusDirectSM puts at your disposal. Simply
log in to www.discusdirect.com, then
Marketing Website
point and click to:
Imagine choosing from an array of hard-working, professional
communication materials – created by some of the top advertising • Create special add-on campaigns It takes just minutes to create, order
writers and designers in the eld – and then being able to targeted to new movers and and manage custom marketing materials.
customize them online with just a few clicks of your mouse! bridal/wedding parties.
• View your campaign calendar This Quick Start Guide will show you how!
It’s fast, it’s easy, and most of all – IT WORKS! and make modi cations at any time
• YOU pick the postcard or mailer. • Download logos, brand art, sample
• YOU select the messages and pictures. radio scripts, ad slicks, Yellow Pages
• YOU choose the o ers that best meet the particular need ads, newsletter templates, in-o ce
of your practice. marketing materials, and more.
Once your selections are made, view your custom postcard or DiscusDirectSM has done all the work for you,
mailer in just seconds. Then, you can request a New Patients so you can concentrate on what you do best
targeted mailing list directly from DiscusDirectSM that can help build – growing your practice!
your practice ... or simply upload your own Patient database.
It’s never been easier or more convenient to implement a professional If you have any questions, call
direct marketing campaign that will market your services to the people DiscusDirectSM at 1-866-405-3652
who are your best prospects or patients. And all at a cost as low Monday-Friday, 7AM-6PM CST,
as 10¢ apiece*! or visit www.discusdirect.com
Let’s get started!
Log in now to www.discusdirect.com and follow this easy Quick SM
Start Guide. In just minutes, you’ll create professional marketing
materials that will ll your chairs with patients who want and need
your services!
* Postage is additional. © 2007 Discus Dental, All Rights Reserved

2. Follow these simple step-by-step This is your chance to be creative! Our Image We’ve given you a variety of messages to Just click on each card to see it larger, then
STEP 4 Library provides you with a menu of postcard choose from. Start by choosing a “Hook”for either APPROVE each card or click the CHANGE
instructions to get going! images from which to choose. each mailing date. Click on your selections, button to make corrections. Once each card is
Design your
then click on the NEXT STEP arrow. approved, click on the NEXT STEP arrow.
campaign
___________________________ ____________________________
Log in to www.discusdirect.com and enter
STEP 1 your Discus Dentalaccountnumber. If you don’t Now it’s time to select the o er that comes closest You can choose to receive a New Patients
Register and
have an account, contact DiscusDentalat to what you’d like to give your patients.We’ve STEP 6 targeted mailing list directly from DiscusDirectSM.
1-866-405-3652 Monday-Friday, 7AM-6PM CST provided a selection of o ers that have proven You’ll be able to specify the income range of
log in for registration information. Choose your Select your your prospective patients, as well as their
to be the most e ective. Use the pull-down
___________________________ o er mailing list gender ... and you can even choose preferred
menus to specify an o er for each mailing date.
Mix and match o ers, repeat any or all you patient zip code(s) or specify a mile radius. You
Acquirenewpatients? Click on the images for full-size views, then use choose. You’re in control. can even indicate the number of patients you
STEP 2 Cross-selltocurrent patients? the pull-down menus to specify which card you’d want to reach, then update your selection
Either? Both? You can do it all! like to mail on each mailing date. (For your After making your selections, click on the criteria to meet that number.
Identify your
At the top of the menu bar, you’ll see links for convenience, we’ve listed our recommendations NEXT STEP arrow.
campaign all three options: If you wish, you can upload your own Patient
strategy in priority order). ____________________________
database as well.
After making your selections, click on the Each of your mailings will be personalized with
NEXT STEP arrow. Verify your your Practice contact information, address, Simply follow the on-screen prompts to make
____________________________ contact phone number, and URL in the various elds. your choices, and remember to click the NEXT
information Verify the information, thenclick ontheNEXT STEP arrow to move from page to page.
Click on the link you’re interested in (remember, STEParrow. ____________________________
you’ll always have the option to go back later ____________________________
and implement campaigns for the other two
Select your STEP 7
options). When you’re done, click on the NEXT
messages
STEP arrow. STEP 5 Send your
____________________________ order
View your
Now it’s time for you to indicate how often you campaign
STEP 3 want to mail. Click on either:
Plan your
• Basic quarterly 4”x 6”postcard
campaign campaign (mailed four times/year) The“copy”side of your postcard will contain
three elds that can be personalized with the
• Bi-monthly 4”x 6”postcard campaign messages of your choice.These messages include:
(mailed six times/year)
• The Hook: Copy that gets your prospect to Just use our secure order page to indicate the
After making your selection, click on the NEXT read more. credit card you’d like to use for your purchase ...
STEP arrow. • The O er: A promotion that drives your Here’s where the magic happens: your post- click on“Submit My Order”... and your mailings
prospect to act NOW! cards are instantly created on-screen with the will be on their way! There’s never been an
• The “You”: Your practice contact info: information you’ve provided! easier way to implement a professional,
address, phone number, hours of e ective marketing program for your practice–
operation, etc. to help build your business!