Twitter 101 for healthcare
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Presentation given to American Health Care class at Brandeis on 10/20/10
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Twitter 101 for healthcare
- 1. Twitter 101 for Health Care Jodi Sperber, MSW, MPH October 20, 2010
- 5. Photo credit: kevharb, via Creative Commons license All if this, and you want me to tweet?
- 8. Photo Credit: emerald isle druid, via Creative Commons license
- 11. Anatomy of a tweet
- 13. Developments Research Meetings and Conference Info Q&A Conversations Chit Chat Campaigns What do you hear? Photo credit: bullcitydogs, via Creative Commons license
- 14. Photo credit samcrockett, via Creative Commons license Asking questions
- 15. Photo credit: Sifter, used via Creative Commons license Sharing information
- 16. Photo by kevharb, via Creative Commons license Connecting
- 17. Real time news
- 21. Full list here: http://bit.ly/dsnQoj
- 22. Photo Credit: arbyreed, via Creative Commons license Does it feel anything like this?
- 25. To help people recognize and trust your account, fill out your profile completely and include a picture Adapted from Twitter 101 for Business
- 26. This is where you type your 140
- 29. That’s the basics! But it’s only the beginning…
- 31. TweetDeck: desktop based This is where you type your 140
- 32. HootSuite: web based Search term Type 140 here Mentions Integration Integration
Notas do Editor
- I know that some folks think that texting has gotten out of hand. And that Twitter is just an extension of this – that it’s another way to share with people the inane things you are doing. But we’re here today to look at ways that Twitter is a tool that can be much more than a way to let others know what you had for lunch. Of course, it can also be totally stupid, too, depending on the user.
- Twitter is… real time global news. When protests were happening in Iran, people turned to twitter to see what was happening. Same with the earthquake in Haiti. Same when the plane landed in the Hudson. It is where regular citizens get to share what they are seeing at that very moment. This makes it a powerful tool – it’s a democratization of information.
- Twitter is… growing. This makes it that much more important to know how to navigate through the stream of information that is delivered. It can seem entirely overwhelming, but you can manage the networks, work with the crowds, build relationships, and become a better listener. That’s why you are here! Before we dive in too far, let’s review some language basics. Like many other tools, this one comes with some terminology. What’s interesting about Twitter’s terms is that they were created by the users themselves. They have since become convention. When you have only 140 characters you need to get creative! Knowing them will help you make sense of some of the messages you see.
- Lingo Following: you can follow individuals one by one, or follow many at once using lists. I’ll go into more detail on this in a bit. Followers: Does the number of followers you have mean anything? Yes and no. More opportunity to influence, but not guaranteed. Particularly with lists (collections of users gathered by one user to share) becoming more popular, someone can follow you as part of a list without knowing they are following you, per se. DM does not go to the public timeline/feed. @user does (found if searched)
- # being used more and more to help organize the volume of data coming through on twitter. Example: within a conference, each session may have a separate hashtag to help sort later on. Twitter does not archive these messages forever, but there are free services (example: twapperkeeper) that will do this for you. It becomes a very useful source of information, often containing links, images, conversations that are relevant. Shortened URLs are helpful to take long strings of letters and numbers, and make them shorter. Remember: 140 characters. Lots of services out there for this: tiny URL, owly, bitly… they are often built into third party tools that support twitter. Trending topics change all the time. Whatthetrend.com is a crowdsourced, and generally accurate, way to find out what they are about if it isn’t clear.
- You don’t need an account to use Twitter. And whether you have an account or not, the most important thing you can do is LISTEN. See what others are saying. Learn why people are passionate. Learn how they are using twitter. See how others make connections. Listening can help you get a sense of how you want to engage on Twitter
- Asking questions is a good use of Twitter for a number of reasons: You can get answers People can retweet, widening the circle of potential help, and helping you to widen your own network People like to share what they know – engagement You get get insight to who is following you Answering someone else’s question is a great way to show you are out there and engaged. Everyone likes a helper.
- Twitter provides a new avenue for organizations to share research, news, updates, and reports. Note that the example here is a retweet, meaning one person saw it, found it valuable, and shared it with her own network. The end result is groups reaching into networks previously untouched. For free, I might add.
- Making connections
- A key hub for real-time information and communication
- Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen