As the Philippines move even faster into a digitized state, social media management is fast becoming a popular but also misunderstood work description. Here is an attempt to present the basics of what social media managers actually do - and their relevance in a world modernizing yet again. This was my talk given on Feb 9, 2013 at Colegio de San Juan de Letran, Manila, for the Young Marketing Executives' "UPBEAT: A Jumpstart for Marketing Profession".

1. The Coolest Career
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2. The Philippines is
Growing Internet population
Increased smartphone market
Growing economy
Easier access to digital information
Technology investors
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3. Will you be ?
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4. Will you this awesome
wave?
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5. Amidst all of this
development…
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6. What do do?
We MONITOR
We LISTEN
We ENGAGE
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7. Stay alert and on top of conversations all around the world
The most updated people on the planet – trend watchers
Our currency is INFORMATION
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8. We stay on top of news we hear about
Determine possible impact – great responsibility!
Curators of information
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9. We create conversations
We establish relationships with everyone all around the world
We are the voices of brands, companies, and organizations
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10. @jsncruz
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11. Are you social online?
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12. Are you a good writer?
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13. Are you a math person?
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14. Are you diplomatic?
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15. perfect combination
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16. perfect combination
It’s a rewarding career for with energy, passion, and hunger.
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17. @jsncruz
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18. • Jsncruz.com
• Google Philippines
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