Mongo Seattle - The Business of MongoDB
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Mongo Seattle - The Business of MongoDB
- 1. Justin Smestad @jsmestad
- 5. I love Ruby - http://github.com/jsmestad pivotal_tracker.rb sinatra_warden stale_fish
- 7. i love hosting MongoDB mongo machine hosted MongoDB + data management
- 8. mongo machine hosted MongoDB + data management ❖ MongoDB in the cloud ❖ Metered Service ❖ MongoDB Analytics & Statistics ❖ Optional Enhancements
- 9. mongo machine hosted MongoDB + data management ❖ MongoDB in the cloud ❖ Metered Service ❖ MongoDB Analytics & Statistics ❖ Optional Enhancements
- 10. mongo machine hosted MongoDB + data management ❖ MongoDB in the cloud ❖ Metered Service ❖ MongoDB Analytics & Statistics ❖ Optional Enhancements
- 11. mongo machine hosted MongoDB + data management ❖ MongoDB in the cloud ❖ Metered Service ❖ MongoDB Analytics & Statistics ❖ Optional Enhancements
- 12. “ We have used MongoDB on several production and play projects over the last year. We love it. MongoDB is now the default database for new projects at Collective Idea. http://collectiveidea.com/blog/archives/2010/06/15/reflections-on-mongodb/
- 14. Why use MongoDB?
- 15. Why NOT use MongoDB?
- 16. The Business of MongoDB transitioning from amateur to professional Justin Smestad Mongo Seattle - July 27, 2010 mongo machine
- 17. Using MongoDB on every project is simple. Marketing
- 18. The goal is to alter Perception
- 20. Understand MongoDB Before you do anything...
- 21. know the features ❖ Features BSON, GridFS, Map-Reduce ❖ Durability replication scenarios, production environments ❖ Performance mmap, indexing, concurrent requests ❖ Roadmap search, single-server durability auto-sharding, full-text
- 22. know the features ❖ Features BSON, GridFS, Map-Reduce ❖ Durability replication scenarios, production environments ❖ Performance mmap, indexing, concurrent requests ❖ Roadmap search, single-server durability auto-sharding, full-text
- 23. know the features ❖ Features BSON, GridFS, Map-Reduce ❖ Durability replication scenarios, production environments ❖ Performance mmap, indexing, concurrent requests ❖ Roadmap search, single-server durability auto-sharding, full-text
- 24. know the features ❖ Features BSON, GridFS, Map-Reduce ❖ Durability replication scenarios, production environments ❖ Performance mmap, indexing, concurrent requests ❖ Roadmap search, single-server durability auto-sharding, full-text
- 25. oh and one more factor know the costs
- 26. know the costs ❖ Infastructure server costs, migration timeline ❖ Development training, migration ❖ BusinessRequirements Redundancy & Load Specific
- 27. “ We currently have a manual failover setup with a single master and slave. The master has 72GB RAM and the slave is in a different DC. Given disk space limits, we are in the final stages of migrating to using automated replica pairs with manual sharding across 4 database servers [...] http://blog.boxedice.com/2010/02/28/notes-from-a-production-mongodb-deployment/
- 28. know the costs ❖ Infastructure server costs, migration timeline ❖ Development training, migration ❖ BusinessRequirements Redundancy & Load Specific
- 29. know the costs ❖ Infastructure server costs, migration timeline ❖ Development training, migration ❖ BusinessRequirements Redundancy & Load Specific
- 30. Who are you selling to?
- 32. Understand your target developers - make their job easier managers clients
- 33. Understand your target developers managers - why why why? clients
- 34. Understand your target developers managers clients - on time, on budget
- 36. What’s my angle? everyone is a skeptic
- 37. Migrations take time. be patient, pick your battles.
- 38. “ Currently writing checkins, tips, venues (and various things related to venues) to MongoDB. All writes still go to PostgreSQL as well. Slowly migrating various reads. http://docs.google.com/present/view?id=dhkkqm6q_13gm6jq5fv
- 39. let MongoDB be a result of a larger effort Find a cause
- 40. don’t make this mistake. MongoDB is not a feature
- 41. proven causes ❖ Caching caching layer, its amazingly fast as we know. Use MongoDB as a / Performance ❖ Simplifying joins & relationships get rid of those meaningless the domain ❖ Analytics scream Map Reduce! Analytics & Data Collection ❖ Rich UI so much easier. BSON makes life
- 43. Look what I did! Last chance to convince the skeptics
- 44. “ Displaying a photo submission form now requires a single lookup. [...] In a relational database, embedded documents would typically be stored across several tables, requiring expensive joins. But in a NoSQL store, embedded documents are surprisingly efficient and yet let us apply a structure to the data. http://open.blogs.nytimes.com/2010/05/25/building-a-better-submission-form/
- 45. Info Porn lowers barriers so even managers get it.
- 46. Benefits Why was MongoDB better than _________?
- 47. Future Milestones Why switching now was the right choice
- 48. ❖ Understand Features, Targets, Costs ❖ Hook & the Feature Sell Customers ❖ Infect the technology Present and grow
- 49. ❖ Understand Features, Targets, Costs ❖ Hook & the Feature Sell Customers ❖ Infect the technology Present and grow
- 50. ❖ Understand Features, Targets, Costs ❖ Hook & the Feature Sell Customers ❖ Infect the technology Present and grow
- 51. Alter Perception if it didn’t work. iterate.
- 52. Questions? Justin Smestad mongo machine
Notas do Editor
- Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
- Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
- Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
- All of this was bootstrapping Mongo Machine... insert blurb
- All of this was bootstrapping Mongo Machine... insert blurb
- Collective idea has moved to MongoDB for everything. INSPIRING
- The rest of the conf is technically focused.
- When you think about it, using MongoDB on every project like collective idea does is as simple as marketing.
- Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
- Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
- Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
- Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
- amazed at how often this is simply ignored.
- infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
- Boxed Ice has 2 server locations, replication, and 72GB of RAM. Production environments require investment like anything else. Knowing all this up front will save you headaches when you people fight you.
- infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
- infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
- Before you market, you have to understand who you have to target. Who are the decision makers?
- The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
- The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
- The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
- The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
- Development This is not application development, this is customer development. Its time to use that understanding to alter perception.
- Marketing technology is about picking your battles. Everyone is a skeptic and looking for holes in your argument. They want you to fail! That is why understanding mongo is to important, but lets not make it that easy... (next slide)
- Migrations do not happen overnight. You have to wait for the right time to stand on that soapbox.
- Take some queues from Foursquare. Harry Heyman from Foursquare gave an entire talk about Mongo migration. Still waiting for the first post about the cold, MongoDB switch... [will it be you?]
- Waiting for the right feature to come along is crucial AND common.
- Time and time again, I see things like this on a legacy project.... MongoDB is not a standalone feature. You cannot sell technology without a purpose.
- Caching - use it for caching, use mongo’s speed for performance. EA - caches their game feeds Domain model - improve the domain model Analytics - Map-Reduce’s sweet spot is analytics. Its also the reason MongoDB came about. Rich UI - Features like BSON make AJAX requests dead simple. Keep those controllers clean!
- You developed the customer & sold mongo to your business/clients.