Presentation shown at Keating Partners meeting.

1. A NEW KIND OF AD SHOP
JULY 2012

2. AHEAD...
• WHO WE ARE
• WHAT WE DO
• WHO WE DO IT FOR
• FAST FACTS
• WHY WE’RE DIFFERENT
• HOW WE WORK
• ENGAGE US
• PORTFOLIO

3. WHO WE ARE
Jami Slotnick Gabi Ataman
Founder/Partner Account Executive
NOT REALLY US.
WE DO NOT
ADVOCATE SMOKING.

4. WHO WE ARE
Jami Slotnick
Jami got her start working for Steven Horn
Advertising, which mostly provided services to
well-known regional retailers. She moved on to
develop new business for Lone Cactus Design,
then she landed at Munroe Creative Partners, at Gabi Ataman
the time, an Earle Palmer Brown Company. She Gabi was plucked straight off the field at her
spent time in Philadelphia, New York City and Temple University graduation ceremony. She
Boca Raton developing new business and started her internship with 1010 about 2 years
working for global brands, such as MetLife, ago and has been climbing and gnawing her way
Accenture and JPMorgan Chase. She also up the ladder rather swiftly – and hasn’t chipped a
spear-headed integrated marketing programs for nail! She’s a “big idea” girl with the design
The Palm Restaurants (nationwide), as well as aesthetic and copywriting moxie to back it up.
regional high-end real estate moguls, including
Dranoff,The Falcone Group (Two Liberty Pl.),
Scannapieco Development Corporation (1706 Her duties include campaign conceptualization,
Condo) and The O’Neal Group. Other notable copywriting, design/layout, proofreading and
clients included, Radian Group, Comcast and various account management items. What makes
Cephalon. Jami rose to partner at MCP and her different is her light and airy way and her good
continued to grow the business for 15 years business sense. She works along-side Jami
prior to her departure in 2010. While at MCP, keeping a watchful eye on budget and timing.
she was responsible for client strategy, concept She’s also quite the tech trouble-shooter, too!
development, creative/brand integrity and
production coordination. From start to finish, When she’s not busting out an ad move, she can
Jami ushered each project through flawlessly, be found micro-blogging, Instagram-ming
typically surpassing clients’ expectations. snuggling with her Princess Pomeranian, Lola, or
cooking authentic, rustic Italian cuisine. She’s also
When she’s not dreaming up marketing magic, quite a neat-freak & not a fan of germs of any
you’ll find her spending time with son Brody (2) sort. She’s an avid reader and loves a good
or volunteering by demoing the latest iPad apps workout. Don’t be fooled by her svelte physique.
to parents who have children with various She eats quite a bit!
developmental delays at CHOP. She’s also been
a freelance food writer for 20 years.

5. WHAT WE DO
1010

6. WHAT WE DO
TRADITIONAL PRINT DIGITAL OTHER STUFF
Ad Campaigns
Direct Mail
Websites/Partner
Newsletters
Promo E-Flyers/JPEGs
3-D Gorilla Mailers
Brand “Movies”
Brochures Brand Development/
E-Newsletters Analysis/Positioning/
Naming/Logos/Taglines/ Strategy
Identity Systems E-Mail Strategy/Creative/
Deployment/Tracking Internal/External Brand
Stationery Items Discovery Sessions/
PowerPoint/Keynote
Signage Systems Presentations Surveys
Trade Show Packages Social Media Stategy/ “Secret Shopper”
Presence/Updates Reporting
Point of Sale Displays
Flyers Virtual 3-D Computer
Generations/
Menu Designs Stills and Video/ Partner
Construction
Fence Wraps

7. MORE STUFF WE DO
BLOGGING ONLINE
REPUTATION
MANAGEMENT
ONLINE AND OFFLINE
MEDIA PLANNING&
BUYING/PARTNER
DATABASE COMPETITIVE PR/PARTNER
MANAGEMENT ANALYSIS
RESEARCH
SOCIAL MEDIA UPKEEP,
BIG-PICTURE MARKETING MANAGEMENT &
STRATEGY/LAUNCH REPORTING
OR SNAPSHOT
INTERNAL CORPORATE RETREAT COORDINATION/
THEMING & ONGOING COMMUNICATIONS

8. FAST FACTS
• We are a turnkey one-
stop-shop for end-to-end
creative solutions.
• We are experts in visual
1010 branding and marketing
communications.
ove ethostshGaaGa!!
I l Ivlovhoeeosel ls!l
te G
• We are headquartered in
I lo The Phoenix Condo, suite
1010 - hence...
• We charge by the hour, or
by a fair monthly retainer.
• You can bundle our
services into your core
offerings when vying for
new business.
• Yes, we’re a start-up, but
we have over 20 years of
combined industry
1010
experience and work with
nearly every business
vertical.

9. MORE FAST FACTS
• We’re poised for growth.
• We partner with specialists
when need be, but always
have our finger on the
pulse of each step.
• 1010 has formed alliances
with local printers and
programmers, giving us
volume pricing.
• We archive each final
version on a safe and
secure server for future
retrieval.
• We will soon be fully
insured and licensed.
• 1010 is on its way to being
a national, state and city
certified Woman's
Business Enterprise!

10. WHO WE DO IT FOR
1010 Creative is

11. WHO WE DO IT FOR
PAST/PRESENT CLIENTS PROSPECTIVE CLIENTS
Jay Michael Salon and Spa
Sweat Fitness
Phoenix Condos
Raylon Corporation
Keating Environmental
Sophy Curson Boutique
Philadelphia Family Court
Comcast
The Worth Collection
Vynamic
Alara Keating
Cross Properties
SugarHouse Casino
DesignLine
Tir Na Nog

12. HOW WE WORK

13. “Let’s Date”:
Assign Us A Project
1010 charges $100/hr for all assignments,
except web design and programming, which is
billed at $150/hr. Giving us an assignment is the
perfect way to get to know us – ideal for
corporate commitmentphobes.
NOW PLAYING
“Let’s Get Engaged”:
Monthly Retainer Fee
Our reasonable monthly fees are between
$1,500 - $2,500 and generally cover custom
plans relating to social media strategy, which
may include creating brand presence, content
posting, measurement, blind-blogging and
online reputation management.
“Let’s Get Hitched”:
Monthly Retainer Fee and Project Work
A robust, comprehensive turn-key approach to
all your marketing needs. 1010 will mastermind
and manage all traditional and non-traditional
mar-com touch points - both online and off!

14. In-­House/we do it
Concept/Strategy
Design/Layout
Scalable
Marketing Plan Development
Copywriting
Social Media Outsourced/we supervise
Proofreading
Print Coordination
Website Design/Programming
Media Buys
Some Complex Design
E-Database Upkeep
Printing
Original Photography
Public Relations Sorry Charlie/we don’t do it
Translation
Broadcast Commercials
Event Coordination/Management
Flexible
Sales
SEO
Copywriting Trademarks®

15. Due Diligence & Initial Creative Presentation
Phase I
At 1010 we take time to get to know you (and your competitors). We
don’t put pen to paper until we agree on a Creative Work Plan. Then
the magic begins! Budget permitting, we typically offer 2-3 alternate
creative executions from which to choose after receiving input.
Refinement & Rollout of Deliverable/Copy Flush
Phase II
Based on selected design choice,1010 will proceed to generate all final
copy, secure all imagery (original or stock) and various artwork. We’ll
complete the entire project and get it ready for final approval. This
phase also includes (2) additional rounds of client-requested revisions.
Disk Preparation/Printing Coordination/Printing
Phase III We will engage with a 3rd party proofreader and finalize all files for the
printer of choice.We will confirm all project specifications and even
supervise the printing.Yes, we are neurotic. 1010 will verify a final ETA
and make sure that every delivery detail is triple-checked.
Measurement/How’d We do?
Phase IV Our shop can only improve with your valuable input. At the conclusion
of each job, we will engage with you to learn about your experience.
It’s this kind of open communication that sets us apart from our
competitors. We truly want to be the best that we can be!

16. WHY WE’RE DIFFERENT
1010
1010

17. “We just say our internet connection
was down & our server crashed.” “We outsource everything to India.”
“We nickel & dime them to death.”
“We make our interns do everything.” “We sell them more than they need...shhh”
“We bother Typical Ad Agency “We tell them we
do that (even
them constantly Secrets Exposed! though we don’t)
until they give
& then find
us a new
someone who can
assignment.”
do it...cheaply”
“We mark everything up as much as we can get away with.”
“We recycle creative executions that didn’t get picked.”
“We hire young, hungry talent & pay them nothing.”
“We just apologize a lot and smooth it over with lunch at The Palm.”

18. A NEW KIND OF AD SHOP
Our Mission: How We Roll
To deliver strategically sound, visually arresting online and offline
creative executions at a fair price – with honesty and no ego.
To always serve as brand stewards for our clients, advising and
obsessing over their respective overarching business goals.
To drive bottom-line profitability for our roster of clients through
engaging and breakthrough marketing strategies via
memorable communication touch points.
If the scope of a project should change, requiring additional time
or materials, you’ll always know ahead of time - we don’t like to
surprise our clients! We’ll submit a Change Order for approval.

19. ENGAGE US
WE DON’T REALLY
HAVE SALES PER SE,
BUT WE’LL WORK
WITH YOUR BUDGET.

20. Special
Keaitng Partners Rate
We’re A Start-­Up:
That Means We’re Just Getting Started.
$100
Only $60/hr. We value relationships at 1010 —
especially yours. We want to hit the
ground running and prove our
capabilities as a revolutionary ad shop.
NOW THAT’S A
SWANKY DEAL.
Give us a call to talk about your next
project and we’ll make you proud!
Our first priority is serving the needs of
the Keating Partner Companies.

21. PORTFOLIO

22. Check Out Our Work!

23. THANK YOU
1010!
215.
717.
3227

24. A NEW KIND OF AD SHOP
JULY 2012