Our latest SEM and Display Advertising Keynote presentation which goes in depth about our online platform and how utilizing it can help you reach your business goals.
8. Pay-per-Click Advertising
Simple
1 2 3 4
Process
Customer Searches Sees Your Ad... Clicks Through to Finds Out What You
Online... Your Website... Offer...
9. Pay-per-Click Advertising
Simple
1 2 3 4 5
Process
Customer Searches Sees Your Ad... Clicks Through to Finds Out What You Customer Makes
Online... Your Website... Offer... Purchase!!!
10.
11.
12.
13.
14. Budgeting is Key
Determines the number of visitors that will
be attracted to the website.
Designed to distribute budget over a 30-
day period.
Only used when searches click on your
search ad (aka “pay-per-click”).
15. Budgeting is Key
Determines the number of visitors that will
be attracted to the website.
Designed to distribute budget over a 30-
day period.
Only used when searches click on your
search ad (aka “pay-per-click”).
Impacts:
{
• Number of Search Engines
• Frequency of the ad display
Airtime: These can vary daily, • Impressions
even throughout the day. • Ad placement on the page
• Number of Keywords
16.
17. Four Options for Geo-Targeting
15% National
40% Regional
• I.P. Targeting by regional DMA.
• Up to 10 additional city entries.
20% Local (city)
• I.P. Targeting by city or cities
• Best for businesses only wanting to serve one city.
25% Local (radius)
• I.P. Targeting by designated radius from your
location. Geo-Targeting:
n. is a form of targeted
advertising where
advertisements are only
displayed to users believed
to be in a certain area.
18.
19. Geo-Targeting Search
Determined by Consumer:
• Geo-Indicated - Search Geography + Service Provided
Determined by Search Engine Technology:
• I.P. Targeted - Targeted by I.P. Address
(Google knows where you are searching)
20.
21. Keywords & City Combinations
Core Keywords
Core Keywords are created
from industry type and
business categories selected
400 generated for
Generated
this category
Keywords
Generated keywords are
core keywords combined
with names of cites or
important landmarks
2000 Keywords
generated for this
category
22.
23. Text Ads
Why are text ads so important?
Text Ad:
n. Concise, action-oriented
copy that links to your
website from a search
engine. Also known as a
sponsored link. Typically
includes company name, a
description of products/
services, and geographic
location.
24. Text Ads
Why are text ads so important?
Text Ad:
n. Concise, action-oriented
copy that links to your
website from a search
engine. Also known as a
sponsored link. Typically
includes company name, a JLS Creative Marketing
description of products/
services, and geographic Web, Video and Print Advertising.
location. Get a Free Analysis and Proposal
www.jlscs.com
State College, PA
25.
26. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches
the search text.
Research shows that users
respond best to ads that use
the same words they
searched for.
27. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA
28. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA
29. Dynamic Text Ads
Dynamic Text Ad:
n. Populating your ad title
with a specific keyword or a
text variable that matches JLS Creative Marketing
the search text.
Web, Video and Print Advertising.
Research shows that users Get a Free Analysis and Proposal
respond best to ads that use
the same words they www.jlscs.com
searched for. State College, PA
33. Conversion-Based Optimization
Keywords are optimized to drive
traffic more likely to convert to
customers!!!
• Determines which keywords drive click-throughs,
phone calls, emails and web events.
• Assigns a value to each keyword and search
engine based on what type of activity it generates
once a visitor is in the website.
• Allocates dollars to search engines based on their
effectiveness since we know what keywords are
driving the most relevant traffic to your website.
45. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
46. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.
47. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.
• Build a brand on a small advertising budget on nationally recognized sites.
48. Use JLS Display To Reach Your Online Audience
• For the first time local businesses can make localized display network buys through
JLS Display
• While Pay-per-Click advertising is a must, using JLS Display will make you stand out from the
search crowd.
• Build a brand on a small advertising budget on nationally recognized sites.
And Many More...
55. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page
56. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page
JLS Display Reporting
Proves Results
57. Banner Ads Lead To Your Tracked Website
Banner Ad Clicks Through
To Website Landing Page
Budget Used
JLS Display Reporting Number Of Impressions
Proves Results
Cost Per Impression
Number of Visits
60. JLS Display Targets Local Customers In 3 Ways
Targeted
Demographic
28 Yr old female looking
Awareness at a fashion site fits
demographic profile
JLS Display
Contextual Visited a site fitting profile audience Advertiser
Consideration Planning for a Wedding
JLS Display
Remarketing Visited bridal site Advertiser
Ready to purchase and
Purchase has visited advertiser
site recently
JLS Display
Checking Yahoo mail Advertiser
Extremely Targeted
67. Seeing You While Surfing
INCREASES
Conversions When Searching
Conversion Rate Comparison
Exposing search users to display media from
the same advertiser results in a 22% increase
over search alone, suggesting a synergy
between these two channels that cannot be
measured separately.
Source: http://www.atlassolutions.com/uploadedfiles/atlas/cc.pdf
