My slides from my talk at Agile Austin, March 2013. The talk covered key concepts from the book "Lean UX", written by Jeff Gothelf and me, and available here: www.leanuxbook.com

1. March 11, 2013
Lean UX for
Agile Teams
Jeff Gothelf
Josh Seiden
www.neo.com

2. Me and my #hashtags
Josh Seiden
www.neo.com
@jseiden
@neo_innovation
#leanUX
#leanStartup

3. Internet Mouse

4. The Lean UX Cycle
State
your
desired
outcomes
Ideas
Declare
your
assump2ons
Hypothesize:
write
the
test
first Learn Build
Design
an
Experiment
Make
an
MVP
Get
out
of
the
building
Team
synthesis Data Product
Repeat
Measure

5. AGENDA
1. MANAGE OUTCOMES
2. FREEDOM TO EXPERIMENT
3. CONTINUOUS LEARNING
5

6. 1
MANAGE OUTCOMES
6

7. Output

8. Outcome

9. Impact

10. Many companies manage to output.
Instead, focus on outcomes.
Don’t make teams responsible for impact.

11. Case Study: TheLadders
14%

14. Case Study: TheLadders
63%

15. 2
FREEDOM TO EXPERIMENT
15

16. Kill

17. Pivot

18. Double-down

19. 2. Freedom to experiment….and fail
1. Run small, low-risk experiments
2. Refine your hypotheses
3. Reward learning (aka failure)
4. Make decisions based on objective
observations

20. Case Study: Social Media Benchmarking
Observed: Small business owners want to use social media
for marketing but don’t know how.
Hypothesis: They would pay for a service that provides
benchmarking data from their peers.
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21. What’s the smallest thing we can build?
21

22. Don’t design a product,
design an experiment.
22

23. 23

24. 24

25. 25

26. 26

27. 3
CONTINUOUS LEARNING
27

28. Reduce Inventory, Risk and Waste
This is No one
going to clicked.
be BIG!
Make a
design MONTHS Get feedback
from market
decision
HOURS Concept credit: @clevergirl

29. A system built on continuous learning
Risk
Learning!
Diagram concept: @clevergirl 29

30. 3. Continuous learning
1. Instrument your software to measure usage
2. Build a process that includes the customer
(regularly)
3. Combine the what (quantitative) with the
why (qualitative) for a holistic view of your
product

31. AGENDA
1. MANAGE OUTCOMES
2. FREEDOM TO EXPERIMENT
3. CONTINUOUS LEARNING
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32. THANK YOU!
@jboogie | @jseiden
www.leanuxbook.com
www.neo.com
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