This is a high-level overview for planning R&D projects to reach an implementation phase within the internal organization. All work shared here is non-sensitive intellectual property of all research partners involved.

1. strategy: DISRUPTIVE NEW PRODUCT CATEGORY
producer: JOYCE CHOU
FROM R&D TO PRODUCT REALIZATION
leveraging external SME partnerships

2. goals for each research function:
goal: COMPETITIVE ADVANTAGE goal: MARKET SUCCESS
approach: DISRUPTIVE NEW PRODUCT CATEGORY approach: NEXT GENERATION PRODUCTS
PRIMARY RESEARCH
Expert Customer Product
Interviews Needs Interaction
(SMEs)
SECONDARY RESEARCH
PRODUCT RESEARCH MARKET RESEARCH
OEM and Emerging Customer Customer
Startup Tech and Trends Strategy and
Identification Products Landscape Focus Areas
Landscape

3. SME partner development process:
goal: COMPETITIVE ADVANTAGE
approach: DISRUPTIVE NEW PRODUCT CATEGORY
Gather Synthesize for Identify SME Connect projects Support and facilitate
landscape trends opportunity targets partner resource leads with SMEs partnership
Connect Choose
Secondary Identify Find Expert Partner
Projects New
Landscape Opportunity Research in with OEMs/
MARKET RESEARCH with Product
Research Areas Progress Startups
Experts Concepts
Customer Customer
Trends Strategy
Landscape and Focus
Areas
PRODUCT RESEARCH Corporate Venture
Develop Fast Track
Create
OEM and Emerging New
New Group Leadership to Rapid
Product Realization
Startup Tech and Projects
Identification Products Concepts
Landscape
Risk
Analysis on
Concept

4. multi-functional realization team:
*For external SME partnership model only
find needs mediate solutions
Tech/ UX Design Expert SLT
Corporate
Researchers Strategists Researchers
Strategists
PD Leads PD Leads
Connect Choose Partner
Secondary Identify Find Expert
Projects New with OEMs/
Landscape Opportunity Research in
with Product Startups
Research Areas Progress
Experts Concepts

5. Keeping it real...
location: 47° N, 122°W (Seattle, WA)
phone: (310) 804-9183
website: WWW.JOYCECHOU.COM
email: INFO@JOYCECHOU.COM