Launching a job plan involves running a referral search, manual sourcing, an internal launch, and posting jobs to boards. The referral search emails approved contacts and limits initial reach. Priming the pump involves contacting 10 candidates before launch to generate interest. Sourcing finds candidates through research and networking. Potential phone call targets include current/future peers, past applicants, and competitor employees. Jobs are posted to at least 4 boards, with technical jobs on Dice and sales on Salesjobs. Approval is needed to use a company name in postings.