Internet Fundraising: 38 Ways to Harness the Power of Online Tools
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The document discusses various ways that non-profits can use the internet to fundraise. It notes that the internet provides a huge potential audience at low cost. Specific fundraising methods mentioned include social networking sites like Facebook and Myspace, online donations, search engine fundraising, online lotteries and auctions, advertising, and online shopping portals. The document stresses that online fundraising should be part of an overall strategy and encourages non-profits to engage supporters through storytelling, blogs, videos and other methods.
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Internet Fundraising: 38 Ways to Harness the Power of Online Tools
- 1. Internet Fundraising Jon Matthews
- 6. Growth of online giving
- 8. On the downside Getting noticed Technological breakdown Legality No get rich quick
- 9. “How to use the Internet”
- 11. Facebook
- 14. LinkedIn
- 40. Jon Matthews 01597 825359 [email_address] www.jonmatthews.co.uk
Notas do Editor
- Red Cross figures When sent to supporters already receiving newsletter (ie not cold calls)
- How people use your website, how they find it, who is website for… What legal issues…..
- Just giving 5% transaction fee – aimed at events rather than ongoing donations Legacy sites
- Now enable you to have own webpage for fundraising (like efundraising) Also use small search box
- Choice of style, number and position on your website Given html code and you place on your website
- Pay per click Many build a website merely to post information, while others do so with the intent of making money. Two common ways to prosper on the web include gathering revenue from advertising campaigns or selling products and services. In this article we will focus on internet advertising and how it can be used to create revenue for your website. Banners The truth is that anyone who purchases a web hosting account can post advertisements. Although well known companies are constantly approached by others looking to promote their products, as a newcomer to the web, you too can profit from advertisements with a fairly unknown website. One of the best ways to earn advertising revenue is to join on as an affiliate with websites in your niche market. This can be done directly or through an affiliate program. An affiliate program is simply a network of individuals or companies who work together to promote their sites with banner advertisements, link exchange and so forth. Before joining any affiliate program, it’s important to make yourself familiar with the common payment schemes that are available. Pay Per Impression With pay per impression, your are paid in accordance to the number of times a particular advertiser’s banner is displayed on your website. You are typically paid on a per thousand impression basis, with impressions being the number of time a banner is displayed. Payments are usually small, but easy to earn because the impressions accumulate every time your page loads. This could actually be profitable to the website that generates a high volume of traffic. Pay Per Click Pay per click is a system where you are only paid if visitors click on the advertiser’s banner posted on your site. The payout tends to be higher than what you’d get with pay per impression. Whether or not you have a high rate of conversion all depends on the advertising banner. It must be something that coordinates with the theme of your site and intrigues visitors. Just like with the pay per impression scheme, a site with a higher volume of traffic will probably generate more revenue. Pay Per Lead or Sale This system has the ability to bring in higher payment rates but tends to have a lower rate of conversion than the schemes mentioned above. With pay per lead or sale, you only earn revenue when visitors click a banner from your site and then purchase or sign up for service directly with the advertiser. Similar to pay per click, you are likely to get much better results by carefully choosing the advertisers and banners you plan to support. Advertising revenue provides one of the most effortless ways to profit with your website. All that you are required to do is insert the banner and advertise the site as you normally would for your own products or services. While it is not guaranteed to retire you from your day job, it is a great place to start and literally allows you to earn money in your sleep. The final, and possibly most important factor, is to obtain a solid and stable web host account. If you drive traffic to a site, the site must be online and able to handle the volume of inbound traffic. If your website is unabvailalbe, or if the server is offline, your prospective audience will be unable to click on advertisment, view affiliate offers or consider a service that you are selling. Look for web host providers that offer an up-time guarantee of at least 99% to ensure that your efforts will yeild favorable results.