Building Relationships Through Social Media
•
0 gostou•341 visualizações
This is the first public presentation I gave on social media. To IPREX, in 2006.
Recomendados
Mais conteúdo relacionado
Destaque
Semelhante a Building Relationships Through Social Media
Semelhante a Building Relationships Through Social Media (20)
Mais de Jeff Risley
Mais de Jeff Risley (16)
Último
Último (20)
Building Relationships Through Social Media
- 1. ! ""! 1
- 2. 2
- 3. 3
- 4. 4
- 5. 4 5, # $% & '( #) *% """ + & , - . # & & / - ! ( # 0 * 1( ( & 2 & $" 3 '6 7 5
- 6. 6
- 7. 8 & 0 7
- 8. 8 & - & 5( + 9 & : - + ; ; ( ( & ( <( = ( $( > - & + ( 8
- 9. & 2 - 3 +& 9 9
- 10. = 9 8 1 =), 6 + - & + ? @ + A ', B + & C B + & C B - D - D 9 & // + C B - 9 9 C + + 9 + DA 9 C 7 - + + C B - + - C B & 9 + 7 - & C B - & D / D + C B + 9 ; 9 & C ' & & 8 B & 10
- 11. 4 , 2 3 11
- 12. 12
- 13. 4 <, 13
- 14. 8 E F G ( B H ( ( = , > I 9 8 9 6 ) 14
- 15. B C 5 & + 9 + - & ( J ) + E 15
- 16. 4 $, F H " - & H & & & 1 ; J .E E E ) + 2 - 9 H (3 > - & & + & 16
- 17. 17
- 18. 4 %, 18
- 19. 4 !, B 9 19
- 20. 4 *, ) + 9 2% 5 3 F & 9 25$ 3 ) 2K (% 3 J < ! " 2$ (K 3 G- 2< (" 3 20
- 21. ) + 9 21
- 22. + 9 22
- 23. 4 L, M N 23
- 24. G 7 / 5( 9 : 7 + ( ( B & + D & + ( <( L ; ( $( B 7 A & ( 24
- 25. 6 7 F ( FG . 25
- 26. F G + 26
- 27. F 27
- 28. G 28
- 29. 29
- 30. + 30
- 31. E 5( 8 ( ( & ( <( G + + 9 0 ( $( & ( %( 9 9 & + D 9 + & ( !( 8 O ( *( > 9+ ( L( &O 0 ( ?6 - & C@ K( 8 - - & 9; ( 5" ( 9 ( 31
- 32. 32
- 33. ? F 8 @ F - & ( 33
- 34. 34
- 35. + ,HH+ + + ( ( H D P & ( 9 & & + O 9 9 ( ,HH ( ( H Q& HD 9 E P & ( + & 9 ( ,HH& ( ( H HD8 G F 0 & ( ,HH+ + + (O O ( HD 7 & ( > 7 & 9 ?G <"; (@ ,HH+ + + ( ( HD - & 7 & ( - & & & ( 35
- 36. 8 & 9B + 8 = & & & ( &G / - E : G /7 & F & // & + ; 0 - & ( - 9 8 : 7 & 7 ; ; & 9 ; ( ) + B 9, ,HH+ + + ( + ( H+ 9 H + 9( F %"" B 9 2 ,HH+ + + ( 0 ( H& /& H 0( 3 8 & & 2+ 9 0 & - 3( 8 B & + & & & & & ( 36
- 37. 8 & ( > - G +, ,HH& ( +( - ( H H ; ; , ,HH+ + + ;" < ( & ( H - + 9 H& H HO C R& Q& J , ,HHO (/ + ( H H ;& ; ( I6 7 , ,HH9 (& ( H E , ,HH+ + + ( ( H Q H 8 / , ,HH / & ( ( H + H 9, ,HHO 9(& ( HO 9H G , ,HH+ + + ( ( H Q Q H ,HH - ( H H& ; H (% H 37
- 38. & Phase I Phase II Phase III - ! ! # ! ! $! ' # " # ( # ! ! # ! $! % # &! ) ! ! &! *! ' # ! ! +! , # ! 38
- 39. M ( - & 7 & ?< % B 1 @, ,HH+ + + ( ( H "" ! H" !H< % Q + Q Q ( F & 7 - , ,HH ( ( H C R ,HH (+ ( H "" ! H" %H< "H ; ; ; ; ; H J 7 , ,HH ( ( H8 Q Q H6 QF H GQ Q & Q 9 QG QH H Q Q Q H 39
- 40. + + & = > - & + & & , 8 - 9 ( B ; C = & C C B - E 9 + C 8 & & ( > + = 2 + 9 & 3C 8 & + & - & ( 9& & ?8 , B > C@ L<S + & B & ( F O & 2 3 <%S & ( 8 7 - M6 ( 8 - A - 7 + + & ( G E= %" - + ; G E= ; ( G E= 0 + + ( G E= 5" " " " + + 9 7 + + 9 ( 9 & + & ( N 9& 9 + 7 7 + - 7 9 + + 7 ( > + - C F + C - C & - ( & - - 9A ( + 0 - 2 I &9 9 3( 9 - 9 - ( 7 + ( - ; - + & ( 8E 8 & 1 - - % 5S O - + & ( 9& - %KS & & & O ( O & & ( 40
- 41. = ,HH+ + + ( 9/( H 0 H H & Q H ( H< % 5* % $ ! ,HH& ( ( H H " " $ H5" H & Q Q& Q( ,HH ( ( H H " " $ H5" H Q Q ( ,HH+ + + ( 9/( H 0 H H & Q H ( H< % 5* % $ ! ,HHO + & (& ( H " " ! H" < H +; ; ;- ; ; ( 41
- 42. F- F - 42
- 43. 4 5, - + … US Internet Penetration Broadband Not Online Users 108 Million; 105 million; 38.1% 37.1% Dialup Users 70 million; 24.8% Ad Age from eMarketer data, 2005 43
- 44. … “ + ” Internet Users (millions) Broadband Users Dial-up Users 180 160 157 142 140 124 120 105 100 93 87 84 72 70 80 56 60 43 40 31 20 0 2003 2004 2005 2006* 2007* 2008* Ad Age from eMarketer data, 2005 44
- 45. 4 , - + 45
- 46. 4 <, ) + -The Annual Report on American Journalism 46
- 47. 4 $, - - 47
- 48. 4 %, G 9 0 ' / . / 48
- 49. G 0 Amazon Sales Total Inventory (books) Long-tail, 29% 2,300,000 130,000 Hits, 71% Amazon Barnes & Noble - Chris Anderson, editor in chief, Wired 49
- 50. ,HH (& ( O T & ( 2L 5! 3 % 5 ;K % * 50