We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.

1. J.R. Atkins
Something Different Companies
Author | Speaker | Consultant
Social Media, Mobile Apps, Sales & Marketing
This presentation is available at slideshare.net/jratkins
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2. It all started with Social Media
 Communication Platform
 Both ways - Dialogue - Listening
 Energizing your audience
 The people are the media & the power
 “The Big 5 of Social Media”
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3. Mobile Apps
 Social became mobile
 All the information of the world, at your
finger tips, with you always
 Are you ever without Google?
 Did you ever sleep next to your computer?
 Have you ever played Xbox while standing
in line at the grocery store?
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4. Let’s look at the Numbers
 6,835,000,000 Global Cellphone Subscribers
(Global Population 7,094,000,000)
 1,171,000,000 Global Land Lines
 Smart Phones: 42% in US, 40% Dev. Countries
Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration
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5. Operating
System
2012
sales
(millions)
2012
market
share
2016
market
share
2012-16
Growth
Android 497.1m 68.80% 63.80% 16.30%
iOS 135.9m 18.80% 19.10% 18.8
BlackBerry OS 32.5m 4.50% 4.10% 14.60%
Symbian 23.9m 3.30% N/A N/A
Windows Phone 17.9m 2.50% 11.40% 71.3
Linux N/A 2.00% 1.50% 10.50%
Others 15.1m 2.10% 0.10% N/A>
Total 722.4m 100.00% 100.00% 100.00%
Global smartphone operating system share in 2012 and 2016
Source: © IDC (Feb 2013); IDC (Dec 2012) 5

6. Source: http://www.mobileapptesting.com/all-the-mobile-app-stats-you-need-in-one-infographic/2013/03/
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9. Why Mobile Apps
 A subset of information usually found on a
website
 Faster, more direct access
 A few highly valuable features & functions
 “Efficiency is a Feature” - Josh Clarks
Author of Tap Worthy Author
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10. Why are Mobile Apps Growing
 For Users
 Access in the moment
 Compressing time
 Faster decisions
 Fun
 Developer/Company
 Money
 Advertising & Branding
 Competitive Advantage
 Customer Service
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11. Mobile Apps Platforms
 Apple - Design
 Android - For the Masses
 BlackBerry - Behind the firewall
 Windows - Enterprise r Us
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12. Mobile Websites
 Use Responsive Website Design
 Develop Once For All Platforms
 Lower Development & Maintenance Cost
 Requires Data Connection
 Does Not Utilize Device Features
 Multi-touch touchscreen
 Accelerometer
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13. What to consider - Consumer
 Has it been done
 Is it unique and or a better idea
 Business Model & Plan
 Team / Resources
 Money
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14. Other App Thoughts - Consumer
 “First to Market” vs. Patent
 How important is App marketing?
 Self contained or Connected
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15. What to consider - Enterprise
 Efficiencies
 Faster Decisions
 Info at your fingertips
 Security
 BYOD – Bring Your Own Device to work
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16. Other App Thoughts - Enterprise
 Act soon for a competitive advantage
 Use in recruiting & retention
 Mobile Devices with larger screen & Keyboard
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17. The Largest Swiss Army Knife
 87 Gadgets, 141 functions
 weighs 3 lbs, won’t fit in your pocket
 Guinness World Record for “Most
Multifunctional” Pocket Knife
 $1400
How many Features is Enough?
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18. Build the Features that Count
 Allow people to
communicate when,
where & how they want to
 Never assume “someone
wouldn’t want to do that”
 If it’s possible, do it before
your competitor does
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19. Does your Co. need an App?
 Yes
 Sources
 Vendor / Supplier
 Partner / Group
 Custom App
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20. Why are CEO’s Hot?
Imagine a CEO at a Corp retreat, looking at
1000+ employees, all looking at their
phones as they chat, and realizing not one
of them is doing Corp work because none
of them can access Corp data via an App.
Marissa Mayer Andy Mulally 20

21. How Many Apps for a Company?
 Customers
 Employees
 Divisions
 Product Lines
 Supply Chain
 Vendors
 Partners
 Resellers
 Franchises
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22. What about Enterprise Apps?
 Ordering
 Designing
 Knowledge Management
 Sales
 Field Work
 Manuals
 Time Keeping
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23. The cost of Mobile Apps
 $5,000 - $10,000 – Very Simple, single-function
 $10,000 - 25,000 - Simple, multi-function
 $25,000 - $65,000 - Average App
 $65,000 - $100,000+ - Complex Apps
 $3,000 - $10,000 - Mobile Website
 $1,000 - $1,000,000 - Marketing
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24. Before you move ahead with the
winning App idea, ask yourself:
W.W.J.D?
What Would Job’s Do?
W.W.D.D.D?
Or / And
What Would Don Draper Do?
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25. Recommended Mockup Tools
 www.AppSketchBook.com
 www.NotePad.net
 www.FirstAnd20.com
 POP - Prototyping on Paper
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26. Resources
 Tap Worthy
 App Savvy
 The Business of iPhone & iPad
Development
 Roadmap to Success
 TechCrunch (Blog)
 The Next Web – App (Blog)
 MeetUp Groups
 User Groups
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27. What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Contact Information: 214-707-1705, Twitter @jratkins
jratkins@SomethingDifferentCompanies.com
www.SomethingDifferentCompanies.com
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