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The Future of Work:
Mastering the Art of Managing in the Cloud



James P. Ware, PhD                           Citrix Online AsiaPac
Executive Director                                   27 July, 2011
The Future of Work…unlimited
A Tale of Two Books




                 The Difference
                                                                                          -1-
                  © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Shift Happens—Again




                                                                                         -2-
                 © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Shift Happens—Again




                                                                                         -3-
                 © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Today’s Agenda

        Why is remote/mobile                        What challenges does
          work growing so                           the “anywhere office”
               rapidly?                                   present?

                     A conversation
                     about managing
                  remote teams and a
                  distributed workforce

         How can you keep                           What does all this
         remote employees                          mean for the future of
            engaged?                                      work?



                                                                                              -4-
                      © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Work Evolves


                    How
       What
                   “work”
      “work” is
                  gets done




      Where        What
      “work”      workers
     gets done      do


                                                                                            -5-
                    © Copyright 2011 by The Future of Work…unlimited. All rights reserved
The “Anywhere Office” is a Reality Today



             33%                                                         35%




                                  32%

                   “Third Places”


                                                                                           -6-
                   © Copyright 2011 by The Future of Work…unlimited. All rights reserved
The Mobile Workforce is Growing Rapidly*

         Mobile Workers as Percent of the Global Workforce
50%
                                                                                                                                         Technology
45%                                                                                                                                      Cost of space
40%                                                                                                                                      Cost of commuting
                                                                                                        35%
35%                                                                                                                                      Cultural values
                                                                              27%                                                        Public policy
30%
                                                                                                                                         Sustainability
25%
20%                                                          16%                                                                             Old habits
15%                                                                                                                                          Management discomfort
                                                                                                                                             Investment costs
10%
                                                                                                                                             Uncertainty about ROI
 5%                                                                                                                                          Difficulty measuring impact
 0%
             1
           1990          2
                       1995            3
                                     2000          4
                                                 2005            5
                                                               2010                  6
                                                                                   2015                  7
                                                                                                        2020
* “Mobile” means working away from office at least two days per week.
Source: Future of Work Demographic Projections, 2011

                                                                                                                                                             -7-
                                                                 © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Why Embrace Remote Management?                                                                         Public
                                                                                                        Policy


  Cost                    Business
Reduction                Continuity
                                                                            Geographic
                                                                           Diversification
             Liability
            Mitigation                                                                               Environmental
                             Talent                                                                     Impact
                           Attraction


                                                                                                             -8-
                             © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Some Local Examples

Sydney Surges
 to 14th-Most
Expensive City                 New Ash
 in the World                   Cloud
  - July 13, 2011
                               Grounds
                                Flights




                                                                                            -9-
                    © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Australia’s National Digital Economy Strategy*
                                                                                           Goals:
                                                                                           • online participation by Australian
           "The comprehensive transition                                                     households;
           of Australia's economy and                                                      • online engagement by Australian
           society to a digital economy is                                                   businesses and not-for-profit
           appropriately a market-led                                                        organisations;
           phenomenon. Maximising the                                                      • smart management of our
           benefit of the digital economy                                                    environment and infrastructure;
           requires action by all levels of                                                • improved health and aged care;
           governments, industry and the                                                   • expanded online education;
           community as a whole.”                                                          • increased teleworking;
                                                                                           • improved online government service
                                                                                             delivery and engagement;
                                                                                           • greater digital engagement in regional
* As reported by iTwire.com on 31 May 2011                                                   Australia.
                                                                                                                                  - 10 -
                                             © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Unique Aspects of “Different Places” Work



         More task
         time, less       Fewer
           social       accidental
        interaction     meetings




                   Less
               face-to-face
                   time



                                                                                                 - 11 -
                         © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Distributed Workers “Meet” and Interact in Four Ways*
   Match the Technology to the Situation




                                                  Same

                                    Time

                                               Different



                                                                                 Same                                Different

* Adapted from a model first developed by Bob Johansen, Institute for the Future                   Place
                                                                                                                                               - 12 -
                                                                       © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Employee Engagement
The Critical Ingredient                                                        Clarity of
                                                                             expectations




                             Regular                                                                    Rewards for
                            feedback                                                                    engagement




                                         Quality of peer/
                                                                                                  Inspirational
                                           subordinate
                                          relationships                                            leadership

                                                                                                                      - 13 -
                          © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Engaging Distributed Team Members
                 Lead
                Team-
               building
              exercises



               Be a                  Celebrate
     Teach
                role                       life
    empathy
               model                     events




               Build a
              Playbook
              of tactics


                                                                                                   - 14 -
                           © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Forming a Virtual Team
Critical Team-Building Activities




                                                                                                   - 15 -
                           © Copyright 2011 by The Future of Work…unlimited. All rights reserved
Agree on Tangible Performance Measures for Each Job
. . . and Use Them

                                                                            How will we
       Why does this                                                        know it’s being
       job exist?                                                           done well?




                                                                                               - 16 -
                       © Copyright 2011 by The Future of Work…unlimited. All rights reserved
What Does All This Mean for You?

                                     Lead
                               by Doing



                 Invest in Appropriate
                     Technologies




             Embrace Distributed Work

                                                                                          - 17 -
                  © Copyright 2011 by The Future of Work…unlimited. All rights reserved
For Further Information

James P. Ware, Ph.D.                                                 Special thanks for background research
Executive Director                                                   assistance to:
The Future of Work…unlimited
Berkeley, California                                                 Laurie Aznavoorian, Geyer Ltd.
+1 510 558 1434 voice                                                Bevis England, Telework New Zealand/Australia
+1 510 558 1431 fax                                                  Kate North, e-Work.com
+1 510 206 8147 mobile                                               Kate Lister, Telework Research Network
jim@thefutureofwork.net



Website:    http://www.thefutureofwork.net

Blog:        http://www.thefutureofwork.net/blog

Twitter:    http://www.twitter.com/thefutureofwork



                                                                                                              - 18 -
                                  © Copyright 2011 by The Future of Work…unlimited. All rights reserved

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Mastering The Art of Cloud Management

  • 1. The Future of Work: Mastering the Art of Managing in the Cloud James P. Ware, PhD Citrix Online AsiaPac Executive Director 27 July, 2011 The Future of Work…unlimited
  • 2. A Tale of Two Books The Difference -1- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 3. Shift Happens—Again -2- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 4. Shift Happens—Again -3- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 5. Today’s Agenda Why is remote/mobile What challenges does work growing so the “anywhere office” rapidly? present? A conversation about managing remote teams and a distributed workforce How can you keep What does all this remote employees mean for the future of engaged? work? -4- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 6. Work Evolves How What “work” “work” is gets done Where What “work” workers gets done do -5- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 7. The “Anywhere Office” is a Reality Today 33% 35% 32% “Third Places” -6- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 8. The Mobile Workforce is Growing Rapidly* Mobile Workers as Percent of the Global Workforce 50% Technology 45% Cost of space 40% Cost of commuting 35% 35% Cultural values 27% Public policy 30% Sustainability 25% 20% 16% Old habits 15% Management discomfort Investment costs 10% Uncertainty about ROI 5% Difficulty measuring impact 0% 1 1990 2 1995 3 2000 4 2005 5 2010 6 2015 7 2020 * “Mobile” means working away from office at least two days per week. Source: Future of Work Demographic Projections, 2011 -7- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 9. Why Embrace Remote Management? Public Policy Cost Business Reduction Continuity Geographic Diversification Liability Mitigation Environmental Talent Impact Attraction -8- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 10. Some Local Examples Sydney Surges to 14th-Most Expensive City New Ash in the World Cloud - July 13, 2011 Grounds Flights -9- © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 11. Australia’s National Digital Economy Strategy* Goals: • online participation by Australian "The comprehensive transition households; of Australia's economy and • online engagement by Australian society to a digital economy is businesses and not-for-profit appropriately a market-led organisations; phenomenon. Maximising the • smart management of our benefit of the digital economy environment and infrastructure; requires action by all levels of • improved health and aged care; governments, industry and the • expanded online education; community as a whole.” • increased teleworking; • improved online government service delivery and engagement; • greater digital engagement in regional * As reported by iTwire.com on 31 May 2011 Australia. - 10 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 12. Unique Aspects of “Different Places” Work More task time, less Fewer social accidental interaction meetings Less face-to-face time - 11 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 13. Distributed Workers “Meet” and Interact in Four Ways* Match the Technology to the Situation Same Time Different Same Different * Adapted from a model first developed by Bob Johansen, Institute for the Future Place - 12 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 14. Employee Engagement The Critical Ingredient Clarity of expectations Regular Rewards for feedback engagement Quality of peer/ Inspirational subordinate relationships leadership - 13 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 15. Engaging Distributed Team Members Lead Team- building exercises Be a Celebrate Teach role life empathy model events Build a Playbook of tactics - 14 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 16. Forming a Virtual Team Critical Team-Building Activities - 15 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 17. Agree on Tangible Performance Measures for Each Job . . . and Use Them How will we Why does this know it’s being job exist? done well? - 16 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 18. What Does All This Mean for You? Lead by Doing Invest in Appropriate Technologies Embrace Distributed Work - 17 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved
  • 19. For Further Information James P. Ware, Ph.D. Special thanks for background research Executive Director assistance to: The Future of Work…unlimited Berkeley, California Laurie Aznavoorian, Geyer Ltd. +1 510 558 1434 voice Bevis England, Telework New Zealand/Australia +1 510 558 1431 fax Kate North, e-Work.com +1 510 206 8147 mobile Kate Lister, Telework Research Network jim@thefutureofwork.net Website: http://www.thefutureofwork.net Blog: http://www.thefutureofwork.net/blog Twitter: http://www.twitter.com/thefutureofwork - 18 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved