Social media seminar at TradeFair 2010 in Aalsmeer.

1. social media (non)sense
Jean-Paul Schaddé van Dooren
Efraïm F. Vink

3. @efvink
online marketing Elsevier
marketing zibb.nl / bizz / FEM / onebizz
opstarten watwerktonline.nl

4. @jpschadde

5. our story today

6. where did it start?

7. the first website

8. and then sharing started

10. evolution of social media

11. increased socialness internet
ICQ (1996), gevolgd door delen van muziek met
NAPSTER (1999). KAZAA (2001) volgde snel om ook
andere bestanden te kunnen delen. WIKIPEDIA
(2001) zorgde voor het eerst voor een grote, gratis,
online kennisbank. In 2003 begon GOOGLE in
Nederland en YOUTUBE volgde in 2004.
TWITTER maakte in 2006 haar intrede.

12. 1994
online diaries

13. 1997
weblogs

14. 1999
messenger

15. 2003
LinkedIn

16. 2004
facebook

17. 2004
hyves

18. 2004
picasa/flickr

19. 2006
twitter

20. 2008
facebook NL

21. 2011
???

22. 2003

23. 2003

24. social media.. what’s it about?

25. togetherness

26. the big four

27. how
to
use it

28. DON’T just SHOUT!

29. listen

31. but also…

32. quote @shitmydadsays
“Look, we're basically on earth to shit and fuck. So
unless your job's to help people shit or fuck, it's not
that important, so relax.”

33. which
social
media
are
there?

34. pick the
right tools

36. Dell outlet

37. Dell webcare

38. Dell facebook

39. strawberry grower

40. FloraHolland

41. online
shopping

42. groupon social shopping

43. hype?

45. hihi
http://www.slideshare.net/Weave/

49. activate!

50. social media toolkit

52. recent hits on google

53. recent hits on facebook & twitter

54. search twitter

55. metrics for your sent links

56. analytics

57. twitter on the web

59. hootsuite

60. mobile
access

61. mobile internet increases

62. why
should
I
join
the
crowd?

63. why
should
I
join
the
crowd?

64. what’s in it for us?

65. trust
clickthrough rate for average banner ad
(forrester, 2008)
0,19%
clickthrough rate for average facebook wall post (vitrue, august 2009)
6,49%

66. Search Engine Optimization

68. customer insights

69. what’s next?

70. location based services

71. location based services

73. monitoring

74. find out what network to use

78. crowdsourcing

81. Thanks!

82. watch this presentation on slideshare
tweet about this presentation using #fhtf
we are:
@jpschadde
@efvink