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Springer small
school ebook
summit
Charleston Conference
11/02/2011
Jason Price. PhD
Springer Summit 11/02/11



My background
   Education: large universities
   Library gig: Hybrid small school environment
       7 colleges = Average FTE ≈ 750
   Consortium: 102 institutions: 66 under 1000 FTE
       Our Executive Director: roots in a college of 250
       Raison de‟être: Serve small schools well
       Downsizing the big deal
   Full Disclosure
       Academic library advisory board 2008-2010
       Big fan of their flexibility & discounted approach
       CEO (Hank) anti- „pick & choose‟ approach still a challenge
Springer Summit 11/02/11




The pricing model rabbit…
Springer Summit 11/02/11




(Some) challenges we face
1.   Use Restrictions / Digital rights management

2.   Access vs Ownership

1.   Buying the right books
       (Because we can‟t buy them all)


4.   Platform/Portability/Perpetuity
Springer Summit 11/02/11




Filters/Lenses
 Cost vs Book List Price
 User experience
Springer Summit 11/02/11


1) Use restrictions/Digital Rights
Management
   Experiment:   NetLibrary now Ebsco Ebooks
   Claremont bought 9000 ebooks 2001-2003
   Results: Users hated them
       1 simultaneous user
       Print: Page at a time
   User   impact
       Ebooks = Rolled eyes
       Grad students: “I need something I can actually use”
   Smaller   school impact: the same
Springer Summit 11/02/11



2) Access vs Ownership
 Experiment:  Ebrary Academic „Complete‟
 2008- Results:
     Plugin approach often failed
     Access to 50,000 books: List price: $3,335,000
     Claremont annual cost:                 $12,500
     List price per year =                    0.375%
 Still   with single user limit
   but major limitation = discovery
 Smaller     school application
     Per fte list cost ≈ $4
     Consortial negotiation to address minimum
 Implication:     Leased collections have a place
Springer Summit 11/02/11



  3) Buying the right books
 Inthe print book world, we were forced to guess
 Enter the demand driven approach
      EBL Data:
        User   selected books used 2-5x more often
Springer Summit 11/02/11
Springer Summit 11/02/11



3) Buying the right books
 Inthe print world, we were forced to guess
 Enter the demand driven approach
      EBL Data:
        User selected books used 2-5x* more often
        User selected books have 2-3x* broader audience
Springer Summit 11/02/11
Springer Summit 11/02/11


3) Buying the right books
 Inthe print world, we were forced to guess
 Enter the demand driven approach
       EBL Data:
         User selected books used 2-5x* more often
         User selected books have 2-3x* broader audience

 Result:demand driven approach works
 Experiment: Elsevier Evidence-based selection
   Result: 1 year of use barely covered commitment
 (Broader) Implication: Traditional approval
  plans don‟t make sense with ebooks
 Smaller school application: implement a
  demand driven approach
Springer Summit 11/02/11



4) Platform/Portability/Perpetuity(?)
 Springer      Ebook collections
   Experiment: Repurpose engineering blanket order
       Purchase 2005-present subject collections
         Engineering,   Mathematics, Computer science
          ≈25% of list price
         Ongoing annual purchase of 3 collections

 Implication:ebook collections can
  broaden access and use
 Smaller school application:
       Attractive pricing for full collection
Springer Summit 11/02/11


Springer: Smaller School Application
Springer Summit 11/02/11




Summary: Claremont Approach to date
 Leased     Collection
     Ebrary Academic Complete
 Discounted     Publisher Collections
     Springer Engineering, Math & Computer Science
     Backfiles too
 Title   by Title on demand
     Elsevier Evidence-based Selection
 Aggregator-based        demand driven purchasing
     Our next step
Springer Summit 11/02/11




Ebook (R)evolution
   Reduced use restrictions
   User driven - Buy only what users want
   Or purchases discounted w/ no DRM
       $5K/$10K/$15K Springer Model
       Discounted Publisher models are attractive
       Where core collection is 10% other titles will fill in
   One-off ebook purchases
       Multi-author volumes
       Provides ejournal-like access
Springer Summit 11/02/11




             Librarian Acquired
Springer Summit 11/02/11
Springer Summit 11/02/11


 4) Platform/Portability/Perpetuity
 Ownership       / Purchase
     60 print books Title by title
       $80   each - $4800
 Subscription
     Leased collection $4.00/fte x 1200 FTE = $4800
       >50000 books!
       Cant be beat, if consortium waives minimum
       Or even if not @ $10,000…

 Purchase       ebooks at full price
       $100/each  = 48 books (w/DRM)
       Value quite limited

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2011 CHS Springer keynote

  • 1. Springer small school ebook summit Charleston Conference 11/02/2011 Jason Price. PhD
  • 2. Springer Summit 11/02/11 My background  Education: large universities  Library gig: Hybrid small school environment  7 colleges = Average FTE ≈ 750  Consortium: 102 institutions: 66 under 1000 FTE  Our Executive Director: roots in a college of 250  Raison de‟être: Serve small schools well  Downsizing the big deal  Full Disclosure  Academic library advisory board 2008-2010  Big fan of their flexibility & discounted approach  CEO (Hank) anti- „pick & choose‟ approach still a challenge
  • 3. Springer Summit 11/02/11 The pricing model rabbit…
  • 4. Springer Summit 11/02/11 (Some) challenges we face 1. Use Restrictions / Digital rights management 2. Access vs Ownership 1. Buying the right books (Because we can‟t buy them all) 4. Platform/Portability/Perpetuity
  • 5. Springer Summit 11/02/11 Filters/Lenses  Cost vs Book List Price  User experience
  • 6. Springer Summit 11/02/11 1) Use restrictions/Digital Rights Management  Experiment: NetLibrary now Ebsco Ebooks  Claremont bought 9000 ebooks 2001-2003  Results: Users hated them  1 simultaneous user  Print: Page at a time  User impact  Ebooks = Rolled eyes  Grad students: “I need something I can actually use”  Smaller school impact: the same
  • 7. Springer Summit 11/02/11 2) Access vs Ownership  Experiment: Ebrary Academic „Complete‟  2008- Results:  Plugin approach often failed  Access to 50,000 books: List price: $3,335,000  Claremont annual cost: $12,500  List price per year = 0.375%  Still with single user limit but major limitation = discovery  Smaller school application  Per fte list cost ≈ $4  Consortial negotiation to address minimum  Implication: Leased collections have a place
  • 8. Springer Summit 11/02/11 3) Buying the right books  Inthe print book world, we were forced to guess  Enter the demand driven approach  EBL Data:  User selected books used 2-5x more often
  • 10. Springer Summit 11/02/11 3) Buying the right books  Inthe print world, we were forced to guess  Enter the demand driven approach  EBL Data:  User selected books used 2-5x* more often  User selected books have 2-3x* broader audience
  • 12. Springer Summit 11/02/11 3) Buying the right books  Inthe print world, we were forced to guess  Enter the demand driven approach  EBL Data:  User selected books used 2-5x* more often  User selected books have 2-3x* broader audience  Result:demand driven approach works  Experiment: Elsevier Evidence-based selection  Result: 1 year of use barely covered commitment  (Broader) Implication: Traditional approval plans don‟t make sense with ebooks  Smaller school application: implement a demand driven approach
  • 13. Springer Summit 11/02/11 4) Platform/Portability/Perpetuity(?)  Springer Ebook collections  Experiment: Repurpose engineering blanket order  Purchase 2005-present subject collections  Engineering, Mathematics, Computer science ≈25% of list price  Ongoing annual purchase of 3 collections  Implication:ebook collections can broaden access and use  Smaller school application:  Attractive pricing for full collection
  • 14. Springer Summit 11/02/11 Springer: Smaller School Application
  • 15. Springer Summit 11/02/11 Summary: Claremont Approach to date  Leased Collection  Ebrary Academic Complete  Discounted Publisher Collections  Springer Engineering, Math & Computer Science  Backfiles too  Title by Title on demand  Elsevier Evidence-based Selection  Aggregator-based demand driven purchasing  Our next step
  • 16. Springer Summit 11/02/11 Ebook (R)evolution  Reduced use restrictions  User driven - Buy only what users want  Or purchases discounted w/ no DRM  $5K/$10K/$15K Springer Model  Discounted Publisher models are attractive  Where core collection is 10% other titles will fill in  One-off ebook purchases  Multi-author volumes  Provides ejournal-like access
  • 17. Springer Summit 11/02/11 Librarian Acquired
  • 19. Springer Summit 11/02/11 4) Platform/Portability/Perpetuity  Ownership / Purchase  60 print books Title by title  $80 each - $4800  Subscription  Leased collection $4.00/fte x 1200 FTE = $4800  >50000 books!  Cant be beat, if consortium waives minimum  Or even if not @ $10,000…  Purchase ebooks at full price  $100/each = 48 books (w/DRM)  Value quite limited