1. Presented By: Michael Kattula, Ryan Wilson, Nythia
Rodriguez, Moises Arroyo, Jason Lopez

2. Agenda
 Getting Started with Google Apps
 Communication Apps
 Data Management Apps
 Revenue Generation Apps
 Alternatives to Google Apps

3. Who should use Google Apps?
 4 million business
 Reduce IT costs
 Increase efficiency
 Reliability

4. Non-Profits
 Integrate existing IT systems
 Keep existing email
 Easy document sharing
 > 3000 users 40% discount
 < 3000 users free

5. Education
 Familiar Email, Calendars
 Real time collaboration
 Access anywhere any time
 Code-in challenge

6. Government
 Secure – FISMA certified
 Best in class disaster recovery
 Mobility
 Large storage for email, documents

7. Small Business
 99% up-time
 Secure, code-free websites
 Team Managed Sites
 Secure Video Sharing

8. Getting Started: Easy as 1-2-3
 : Sign-up
 Register domain name
 : Set-up
 Verify domain name
 Add users
 Migrate data
 : Start Googling
 Transition to Google mail
 Get more apps

9. Pricing
Pricing
Flexible Plan Annual Plan
Contract None 1 year
$50 / user account / year
Cost $5 / user account / month Save $10 / user account /
year
Payment frequency monthly monthly
User maximum unlimited unlimited

10. Google Marketplace
 Storefront for all business needs
 Over 1000 different apps
• Accounting/Finance
• Document Management
• Project Management

11. Agenda
 Getting Started with Google Apps
 Communication Apps
 Data Management Apps
 Revenue Generation Apps
 Alternatives to Google Apps

12. Gmail
 Email, IM, voice and video chat
 Unified communication
 Cloud based, accessible anywhere
 Available through outlook or by mobile device
 Google search technology for your inbox
 Security
 Custom inbound and outbound policies plus traditional
virus and spam protection

13. Google Calendar
 Overlay calendars to view co-worker’s availability
 Sends invitations and keeps track of RSVPs
 Share calendars with controlled settings
 Embeddable within your website
 Syncs with other calendars
 Fully integrated with Gmail
 Accessible via mobile device, always connected, always
informed

14. Google Sites
 Accessibility of information through an intranet or
project team specific websites
 File Sharing made simple
 File versioning is done automatically
 Everyone can share knowledge
 No coding required to update or change sites
 Works on all systems: PC, Mac, Linux

15. Google Video
 Hosts and streams video
 Employees can share videos
 Useful for internal training or announcements

16. Google Groups
 Used as mailing lists or to share calendars
 Manage groups without burdening IT
 Web UI allows group conversations to be stored and
searchable
 Members can reply on behalf of the group or
department

17. Google Voice
 One number, manage multiple phones
 Transcribing voicemails
 Integrates with address books
 Smart technology to route and screen calls
 Free texts, cheap international calls

18. Agenda
 Getting Started with Google Apps
 Communication Apps
 Data Management Apps
 Revenue Generation Apps
 Alternatives to Google Apps

19. Data Management
 Data Management
 Important / Essential for small business
 Requires accuracy in all areas (financials, property,
advertising, legal…etc)
 What is a small business looking?
 Easy to manage
 User friendly
 Low in cost $$$
 Useful apps in all areas

20. Data Management
 Google Apps for a Small Business
 Google Docs
 User Managed Storage
 Google Translate
 Merchant Center
 Panoramio/ Picasa Web Albums

21. Data Management
 Google Docs
 Offers flexibility to do work from your desk, at home, when
traveling, from cell phone
 Functions across various operating systems
 Works in the browser on PC, Mac, & Linux computers
 Supports .doc, .xls, .ppt, and .pdf.
 Can easily upload and share files with others
 Are always accessible and backed-up online
 Administrators can manage file sharing permissions
 Document owners can share and remove file access

22. Data Management
 User Managed Storage
 Option to buy additional storage
 Cost for Additional Space

20 GB ($5.00 USD per year)
 Can be managed by Admin to allow people to purchase
 Some Limits with User Managed Storage App
 Not able to share additional space
 Not applicable to Gmail

23. Data Management
 Google Translate
 57 languages available
 Translates instantly
 Read and listen to translation
 Allows a business to understand in different
languages
 Business strategies, advertisement ideas, business set-
up
 Advertise services/products in various languages

24. Data Management
 Merchant Center
 Upload your product listings to be used:
 Google Product Search
 Clients can easily find product/service and it is free
 Google Product Extensions & Product Listing Ads
 Surface products directly in Google.com search ads
 Available in US, U.K., Australia, Germany and France
 Google Commerce Search
 Online retailers to view

25. Data Management
 Panoramio
 Geolocate photos (see the world/places)
 Every photo is a candidate for transfer to the Google Earth
Panoramio layer
 Store and organize your photographs
 Picasa Web Albums
 Share photos and/or explore public photos
 Advertisement photo collection
 Photo data management of product/services

26. Agenda
 Getting Started with Google Apps
 Communication Apps
 Data Management Apps
 Revenue Generation Apps
 Alternatives to Google Apps

27. Google Ads
 Changing Marketing Landscape
 Easily Reach Google’s Audience with Your Message
 Adwords range from fractions of a penny to up to $3
 Successful AdWords Campaign

28. Choosing theSearch Phrase Length
Average US Right Keywords
2 word phrases 29%
3 word phrases 22%
4 word phrases 20%
5 word phrases 12%
1 word phrases 6%
6 word phrases 6%
7 word phrases 3%
0% 10% 20% 30%
94% of people in the US search with multi-word phrases

29. Where Are We Today…and Where
Are We Going?
Today
$ Digital Media
Non-Digital Media
1995 2007 2050?

30. Marketing Objectives
Awareness Education
Create awareness Create interest through
information
Radio
Print
Outdoor Search
Marketing
Direct mail
& response
Television
Image Direct response
Maintain brand Cycle of trial, purchase, and repeat
30

31. Average Costs
Approximate Customer Acquisition Cost Across Various Channels
$80
$70
$60
$60
$50
$40
$20
$20
$8.5
$0
Direct mail Email Online display ads Yellow Pages Search
Source: Piper Jaffray: “The New eCommerce Decade: The Age of Micro Targeting,” Oct 2006

32. Search Query:
‘flowers’
Google
Search Results
32

33. Reaches Global Markets
People use
Google in over 100
languages
The Google Network reaches more
than 80% of worldwide Internet
users.
Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
33 33

34. Google AdSense
 The Google Partner Referral Program helps you
make money
 Bloggers realize the power of Google’s search technology and recognize Google
AdSense as a market leading offering. And for every completed referral, Google
pays you.
 Its hassle-free
 Getting started if easy - including the URL for referring bloggers takes just
minutes.
 Google provides a large selection of banners to choose from.
 Google’s conversion tracking takes care of sending you monthly e-mails regarding
the number of sign ups your referrals generate.
 It costs nothing
 Just include a link to Google AdSense on your site and you can start referring your
bloggers &/or other site visitors and earning money.

35. Google AdSense
 Ways To Get Paid
 AdSense Search
 AdSense Mobile
 AdSense Video
 Google Pays between $0.10 – $0.74

36. Google’s AdSense Program
 Google can help you
enhance your value
proposition to your bloggers
through Google AdSense
 Create a following
 AdSense Anywhere
 Make $ 24 Hours a day
Google AdSense
at Work
 Don’t Overkill your Site

37. Agenda
 Getting Started with Google Apps
 Communication Apps
 Data Management Apps
 Revenue Generation Apps
 Alternatives to Google Apps

38. Google Marketplace Alternatives
• Androidpit
• Andappstore
• Appslib

39. Gmail Alternatives
 Run your own mail
server
 www.zimbra.com
 http://roundcube.net/
 www.sendgrid.com
 Yahoo
 Zoho

40. Google Calendar Alternatives
 Mozilla Sunbird
 30 boxes
 Which Time
 Yahoo
 zoho

41. Google Docs Alternatives
 Zoho
 Peepel
 Open Office.org
 ThinkFree Online
 Zimbra Collaboration
Suite

42. Google Video Alternatives
 Youtube
 Picasa
 blip.tv
 Viddler
 Vimeo

43. Google Voice Alternatives
 RingCentral
 Line2
 3jam
 VoxOx2
 Ribbit Mobile
 YouMail

44. Google Groups and Google Sites
Alternatives
 Astraweb  MediaWiki
 Giganews
 Groupspaces

45. Google Translator Alternatives
 Lingoes Translator
 StarDict
 Babylon
 Promt

46. Google Adsense Alternatives
 Ad pepper media
 AdBrite
 Absolute Agency
 Adconion

47. Google Ad Words Alternatives
 AdBrite
 BidVertiser
 Chitika
 Infolinks

48. Conclusion