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JPL Novel Partnerships 2013 final
- 1. Novel Partnerships to expand your library’s reach Presented by Kathy Lussier, Ron Block and Liz Morgan
- 2. 5/20/2013 2 THE 920’s Kathy Lussier – Community Relations & Marketing Manager – 30 years experience in PR, Corporate Communications and Brand Management – FORTUNE 500’s, government, non-profits NOVEL PARTNERSHIPS
- 3. 5/20/2013 3 THE 920’s Ron Block – Circulation Services System Coordinator – Worked in 4 Library Systems – Co-host of A Book and a Cook NOVEL PARTNERSHIPS
- 4. 5/20/2013 4 THE 920’s Liz Morgan – Owner, Liz Morgan PR – 12 years experience in media relations, communications strategy and special events. – Jacksonville Home & Patio Show, Feld Entertainment, Southern Women’s Show NOVEL PARTNERSHIPS
- 5. 5/20/2013 5 BACKSTORY NOVEL PARTNERSHIPS Main Library and 20 branch locations in Duval County. Nearly 4.5 million visitors checked out almost 8.5 million items last year.
- 6. 5/20/2013 6 PREFACE AGENDA – Role of outreach – Existing examples – Library climate change – There’s so much more……extend your library’s reach – Tools to take away
- 7. 5/20/2013 7 IN THE BEGINNING…
- 8. 5/20/2013 8 IN THE BEGINNING… NOVEL PARTNERSHIPS
- 9. 5/20/2013 9 IN THE BEGINNING… NOVEL PARTNERSHIPS
- 10. 5/20/2013 10 ONCE UPON A TIME NOVEL PARTNERSHIPS
- 11. 5/20/2013 11 THE HEROINE NOVEL PARTNERSHIPS
- 12. 5/20/2013 12 THE PLOT THICKENS NOVEL PARTNERSHIPS
- 13. 5/20/2013 13 THE PLOT THICKENS NOVEL PARTNERSHIPS
- 14. 5/20/2013 14 THE PLOT THICKENS
- 15. 5/20/2013 15 THE PLOT THICKENS NOVEL PARTNERSHIPS
- 16. 5/20/2013 16 PAGE TURNERS NOVEL PARTNERSHIPS
- 17. 5/20/2013 17 PAGE TURNERS NOVEL PARTNERSHIPS
- 18. 5/20/2013 18 PAGE TURNERS NOVEL PARTNERSHIPS
- 19. 5/20/2013 19 PAGE TURNERS NOVEL PARTNERSHIPS COMMUNICATION/MARKETING TOOLS JPL website (rotating image), plasma screen images E-newsletter feature, E-blast Checkout receipt message Hold notice e-mail message Press release/media advisory COJ employee portal, JPL employee e-mail Facebook, Twitter, Department blogs (Teen, Children’s) Posters (libraries; City Hall) Fliers at all 21 locations Affiliation with a family-friendly community resource!
- 20. 5/20/2013 20 PAGE TURNERS NOVEL PARTNERSHIPS
- 21. 5/20/2013 21 PAGE TURNERS NOVEL PARTNERSHIPS “My first library reading here in Jacksonville....” “Check out the great Les Miserables display that our friends at Jacksonville Main Library created for us! Swing by during Art Walk next Wednesday”
- 22. 5/20/2013 22 PAGE TURNERS NOVEL PARTNERSHIPS
- 23. 5/20/2013 23 PAGE TURNERS NOVEL PARTNERSHIPS
- 24. 5/20/2013 24 PAGE TURNERS NOVEL PARTNERSHIPS
- 26. 5/20/2013 26
- 27. 5/20/2013 27
- 28. 5/20/2013 28 PAGE TURNERS NOVEL PARTNERSHIPS
- 29. 5/20/2013 29 PAGE TURNERS NOVEL PARTNERSHIPS
- 30. 5/20/2013 30 WRITER’S BLOCK “learn from your mistakes” Do this, not that
- 31. 5/20/2013 31 ADDED VALUE NOVEL PARTNERSHIPS
- 32. 5/20/2013 32 SEQUELS • What’s Next – Alhambra – My Favorite Cookbook – Monster Jam NOVEL PARTNERSHIPS
- 33. 5/20/2013 33 GLOSSARY NOVEL PARTNERSHIPS http://www.ebscohost.com/novelist/ libraryaware www.librarymarketingtoolkit.com Ned Potter, UK librarian Library marketing and advocacy themwordblog.blogspot.com The ‘M’ Word Marketing Libraries Blog themwordblog.blogspot.com
- 34. 5/20/2013 34 GLOSSARY NOVEL PARTNERSHIPS Other resources for help: • PRSA, PRSSA, AMA chapters • College internships • Local ad agencies, print shops
- 35. 5/20/2013 35 CONTACT: Ron Block, RBlock@coj.net, 904-630-2962 Twitter- @rsblock Kathy Lussier, KLussier@coj.net, 904-630-7595 Liz Morgan, liz@lizmorganpr.com, 904-981-0982 Twitter- @thelizmorganpr
- 36. 5/20/2013 36
Editor's Notes
- Kathy-
- General role of outreach in libraries-use example of apple fest table. Existing examples- school outreach, garden clubs, literacy fairs, Library Climate Change- use JPL downsize example. Have to look beyond the normal to meet customers where they are and where they want to access information. Outreach has changed- going beyond the walls to where the people are…we are presenting our story and what we have learned in hopes that others can create opportunities in their own communities. So much more- unexpected venues…………
- SUCCESSFUL Foundation to build on. Great example of many community facets come together. A-Ha moment. Blossoms from there… Investment can really pay off. Dawn Lopez, library patron , parent, news anchor. Erika White, Ribaultgraduate and WNBA star.
- Kathy: Ron had forged a relationship with the community outreach person at Barnes & Noble after meeting her at an event where we both had a table. Barnes & Noble wanted to do a marketing push of their new “Nook”…and of course, the library offers free e-books you can download to a Nook that we wanted to promote. A great match.
- This was an exciting “novel partnership” that grew out of our earlier relationship with Barnes & Noble bookstore. Raised nearly $900 for future community outreach events.
- Dawn has become a huge library advocate- will lend her star power at the drop a hat…..gave her kids their cards…
- Liz – talk about wanting to partner with the library. No idea about the value of what you possess…customer base to be reached through email enews social media …A positive affiliation with the library. What’s not to like about the library. Family friendly ….. Anyone already working with Ringling Brothers.
- Kathy: When we’re approached with a partnership, or when Ron dreams one up—ha—I’m always asking, how is this a fit for the library? How does it support our brand image? How does it support our library’s priorities of youth education, economic success or technology success?
- Kathy: In other words, it’s great to have a Harlem Globetrotter appearance, but can we tie it in with reading, with books? Ex: asked Willie Shaw to talk about his favorite book (Of Mice and Men), why reading is important to him, had a display of basketball themed books near the autograph signing. Rather than using their marketing materials, we’re lucky to have a graphic designer who could take their images and blend it with our branding so it looks like a library program. Short time frame.
- Kathy: In other words, it’s great to have a Harlem Globetrotter appearance, but can we tie it in with reading, with books? Ex: asked Willie Shaw to talk about his favorite book (Of Mice and Men), why reading is important to him, had a display of basketball themed books near the autograph signing. Rather than using their marketing materials, we’re lucky to have a graphic designer who could take their images and blend it with our branding so it looks like a library program. Short time frame.
- Kathy: What does the library have to offer…a lot! Pitch to Liz----
- JAX FILM FEST REEL
- CARRIE PRESTON
- Talk about the radio show, the music advisory and the “Movers and Shakers” Top 10 coolest librarians in the country.
- Buy one, Get one Free…great opportunity for The Florida Theatre to publicize to “our audience”, great chance for us to promote the value of a library card.
- Will be just the Jersey Boys
- Alhambra partnership, My Favorite Cookbook event, Monster Jam- examples of thinking outside the norm. Know your community!!!!!!!!!!!
- FLA, ALA, PLA, NEFLIN, etc., webinars…of courseNed Potter, UK librarian, library marketing and advocacy. Gleams great items from around the web on his blog, great source of inspiration and fresh ideas.The M Word blog…Nancy Dowd and Kathy DempseyLibraryAware is an easy-to-use, online service designed to meet libraries’ online, print, and social media promotional needs. It helps you create, deliver, and measure the success of your promotional campaigns. Use LibraryAware to help your community discover all the programs, products and services you have to offer.Features and BenefitsCreate professional looking designs — no matter what your skill levelIncorporate consistent branding across promotional materialsChoose from a wide variety of continually updated designsLearn from featured best practice recommendations/guidelinesBetter equip your library to deliver your messages through all free communication channelsIntegrate LibraryAware with popular event management software and social mediaCreate and manage all promotional materials in one place
- Ron Block, RBlock@coj.net, 904-630-2492 Kathy Lussier, KLussier@coj.net, 904-630-7595Liz Morgan, www.lizmorganpr.com, 904-981-0982