This is a presentation delivered by Rains Media. The focus is on social media within the realm of campus security.

1. Security and Social Media Jean-Paul Rains & Matthew Melnyk Rains Media 1

2. Presentation Overview The 17-30 year old quagmire that is your students How to communicate in an emergency Why social media is the new Sherlock Holmes The inherent risk in participating Rains Media 2

3. Key Takeaways Better understand your population Have a multi-channel approach to communicating information across Social Media channels Online resources that will aid in the investigation process Understand the dangers faced by users Rains Media 3

4. Understanding the student population An anthropological/technological dichotomy – Where they are coming from and who they are. Rains Media 4

5. Millennials – Generation Y Born from 1980-2000 The children of the boomers The most educated generation Impacted by technology Grown up digital Rains Media 5

7. 83% will sleep next to their cell phones₁

8. 90% use the internet occasionally (79% of Boomers)

9. 75% have a social networking profile₂

10. 62% use wireless internet away from home

11. 20% post videos of themselves online

12. Visit a social networking site 3 times more than BoomersRains Media 6

13. Millennials Explored 88% use cell to text 80% texted in last 24 hours₁ 64% text while driving 41% do not have a landline 59% of news comes from Internet 14% are on Twitter Rains Media 7

14. The high school class of 2011 More than phones 90+% of teens carry cell phones 57% of teens claim that cell phones actually improve their lives Cell phones are second only to clothes when it comes to presenting social status 80% carry a phone for security Teens text 5x more than adults, and 47% can text with their eyes closed Rains Media 8

16. Gloria Gadsden - East Stroudsburg University

17. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."

18. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."

19. Only had 32 friends on facebook, none of which were students

20. June Talvitie-Siple

21. Described students as"germ bags" and school parents as "snobby" and "arrogant."

22. Only 50 friends on facebook, none of which were students

23. Ashley Payne – High school teacher

24. Asked to resign over facebook pictures of her drinking alcohol on vacationRains Media 9

26. Chris Avenir– Ryerson Student

27. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.

28. Avenir sued Ryerson for $10million in response

29. Ruling overturned, and Avenir received a passing grade and was not expelled.

30. Keith and Steven Pridgen – University of Calgary students

31. Were punished for making disparaging remarks about a professor on their facebook statuses

32. Went to the supreme court and won, under the Charter of Rights and Freedoms.

33. Tony Harris – Calvin College Student

34. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.Rains Media 10

35. Communicating in an emergency The shotgun approach. Rains Media 11

36. Communicating in an emergency Existing and past strategies Handling the social panic Evolving Best Practices Multichannel approach to messaging Recommendations 12 Rains Media

37. Strategies to communicate Audience question: how do you typically communicate emergency information E-Mail BLAST Text Message Website update Radio and Television updates Broadcast telephone message The bat signal The telephone game 13 Rains Media

38. The social panic “There will be a live photo shoot in the cafeteria” “Live photo shoot in cafeteria” “Live shoot in café” How quickly bad news can spread Herding cats The importance of a simple unified message 14 Rains Media

39. Evolving best practices uWestern’s Experience YorkU’s Experience 15 Rains Media

40. Evolving best practices Georgian College uWindsor Washington College At Laurentian, 13% of student body have email tied to mobile. #utshootersee video and go to 1:11 16 Rains Media

41. Multi-channel communication How do you reach your diverse audiences? 17 Rains Media Land Air Sea

42. Multi-channel communication 18 Rains Media

43. Multi-channel communication 19 Rains Media

44. Multi-channel communication 20 Rains Media Brock U’s Labour Negotiations

45. Multi-channel communication 21 Rains Media Brock U’s Labour Negotiations

46. Recommendations Identify the kind of message Emergency Informational Awareness campaign Identify the messenger Marketing & communications Facilities management Residence, Student Services, Parking, etc… Automate where possible Scheduled e-mails Tweetdeck, Hootsuite, etc. Cross promote 22 Rains Media

47. Recommendations Social media may be a great way to get the message out, but more importantly it is the BEST way to steer the discussion after the initial information. Brock University Student Union’s #nostrike hash tag Information void can lead to speculation and misinformation One communication tool (internet, phone lines, etc.) being down, does not mean all are. Japan Earthquake: Twitter used to located loved ones Cell Towers operational in places where nothing else was News spread faster than traditional media by hours 23 Rains Media

48. The new Sherlock Holmes. Rains Media Even more elementary, Watson. 24

49. Using Social Media to investigate Tools of the trade Legal implications Perceived privacy differentials Policy Generation 25 Rains Media

50. Tools of the trade www.youropenbook.com 26 Rains Media

51. Tools of the trade Public Facebook Listings 27 Rains Media

52. Tools of the trade Twitter 28 Rains Media

53. Tools of the trade www.icerocket.com 29 Rains Media

54. Tools of the trade www.icerocket.com 30 Rains Media

55. Legal Implications Anything posted to the internet is a legal document Even under privacy settings or posted anonymously You can never take back a post These posts can be deleted after being posted, but they are not gone Multiple insurance companies list Facebook evidence Growing trend in education to use social media to investigate No more need for testimonials, just their news feed 31 Rains Media

56. Perceived privacy Facebook privacy Living in a Twitter bubble Unprotected Tweets Retweets Anonymous names IP addresses don’t lie, generally. You may not think you are on the web… Picasa’s Facial Recognition software http://Face.com 32 Rains Media

57. Policy Generation What goes into a good policy Driven through guidelines and best practices Created in part by the community (ad-hoc committee) Buy-in from administration is key Open and honest 33 Rains Media

58. External Policy Laurentian University will remove comments that: Rains Media 34

59. The dangers abound. Perceived dangers and apparent dangers. Rains Media 35

60. Safety Risks and Hazards Online Bullying Sexual Harassment Identity Theft 36 Rains Media

61. Online Bullying Facebook’s increasing role Increasing presence in France Vancouver Sun article The power of annonymous posts What can we do about it? Reporting structure increasingly changing Largely routed in younger students 37 Rains Media

62. Sexual Harassment Sexual Harassment What if I ALWAYS like your photos? Poking, messaging, and creeping. Releasing/posting private content. Power of anonymity www.likealittle.com Students across North America Anonymous flirting and invitations 38 Rains Media

63. Constant information gathering Stalking Facial recognition software Please Rob Me 39 Rains Media

64. Information gathering Geo-tagged Photos Any camera with a gps may tag photos with EXIF data Hidden files on Iphones and others Programs like ‘Creepy’ 40 Rains Media

65. Identity Theft Ability to gather information Birthdate Mother’s maiden name Search pictures, mother appears tagged with maiden name Last four digits of home phone number Secret question Pet’s name Hometown High school 41 Rains Media

66. Scenarios, Discussion, and Questions Rains Media 42