Lab42 Case Study

1. Product Designs Total Responses: 154

2. What is your gender?

3. What is your age?

4. How many children under the age of 3 do you have in your household?

5. Who is the primary decision maker in your household regarding the brand of PRODUCT purchased?

6. How appealing do you find the following PRODUCT designs?(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 1 Product Design 2 Product Design 3

7. How appealing do you find the following PRODUCT designs?(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 4 Product Design 5 Product Design 6

8. How appealing do you find the following PRODUCT designs?(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 7 Product Design 8 Product Design 9

9. How appealing do you find the following PRODUCT designs?(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 10 Product Design 11 Product Design 12

10. How appealing do you find the following PRODUCT designs?(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 13 Product Design 14 Product Design 15

11. How appealing do you find the following PRODUCT designs?(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 1 Product Design 2 Product Design 3

12. How appealing do you find the following PRODUCT designs?(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 4 Product Design 5 Product Design 6

13. How appealing do you find the following PRODUCT designs?(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 7 Product Design 8 Product Design 9

14. How appealing do you find the following PRODUCT designs?(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 10 Product Design 11 Product Design 12

15. How appealing do you find the following PRODUCT designs?(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 13 Product Design 14 Product Design 15

16. Out of the following 5 designs please choose the 2 you like best. Product Design 1 Product Design 2 Product Design 3 Product Design 4 Product Design 5

17. Out of the following 5 designs please choose the 2 you like best. Product Design 6 Product Design 7 Product Design 8 Product Design 9 Product Design 10

18. Out of the following 5 designs please choose the 2 you like best. Product Design 11 Product Design 12 Product Design 13 Product Design 14 Product Design 15

19. Out of the following 6 designs you have chosen, please select your top three favorite designs. Product Design 1 Product Design 2 Product Design 3 Product Design 4 Product Design 5 Product Design 6 Product Design 7 Product Design 8

20. Out of the following 6 designs you have chosen, please select your top three favorite designs (continued). Product Design 9 Product Design 10 Product Design 11 Product Design 12 Product Design 13 Product Design 14 Product Design 15

21. Top Designs Product Design 15 Product Design 5 Product Design 6

22. Top 3 MOST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 5 Product Design 8 Product Design 9

23. Top 3 LEAST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important) Product Design 1 Product Design 3 Product Design 4

24. Top 3 MOST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 15 Product Design 6 Product Design 5

25. Top 3 LEAST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or somewhat important) Product Design 1 Product Design 13 Product Design 4