Service Push Social Media Discovery Framework
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A 6 step process for implementing a Social Media Roadmap for your company.
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Service Push Social Media Discovery Framework
- 1. Service Push Social Media Consulting Services John M. Perez www.service-push.com www.socialcrmtools.com
- 4. The Social Media Vision Support. Your Company. com Blog. YourCompany.Com Your Company Fanbook Page Your Company Twitter Site Your Company YouTube Channel Community. YourCompany. com Your Company LinkedIn.Com Your Company RSS Feed Your Company Website
- 8. Start 6+ Months 6 – 8 Weeks Gaining Insights - Discovery
- 11. Discovery Steps & Timeline Actions: Interviews with Stakeholders. Assesses Business Objectives & Priorities. Speak/Survey Customer Perceptions. Business Requirements Documentation & Gap Analysis. Impact Analysis of Gaps. Recommendations for Bridging Gaps. Actions: Monitor all Social Channels for Conversations. See Social Media Channel slide. Establish Baseline Metrics for each Social Media Channel. Social Media Scorecard for Your Company. Baseline Metrics for Social Media Chatter across Networks. Actions: Evaluate all Relevant Social Media Channels. Map Sales, Support, and Marketing Processes to Specific Social Media Actions & Strategy. Assess Value of Strategies. Social Media Matrix with value prioritization. Recommendations for Optimizing Sales, Marketing, and Support with Social Media. Content Strategy. Actions: Conduct an analysis of what competitors are doing online and in the Social Media Space. Document Findings. Competitive Matrix evaluating how Your Company stacks up against Competition in the Digital and Social Media Space. Actions: Evaluation of current Web Tools and CRM Infrastructure at Your Company. Evaluation of Best In Class Social Media Tools to Support a Sales, Customer Support, and Marketing Strategy. Recommendations for Digital Tools for Web Content Management. Tool recommendations for managing Social Media across Sales, Marketing, and Support. Actions: Synthesize all materials and findings. Document Findings in a PowerPoint. Develop 1 – 3 year Social Media Roadmap. Power Point Recommendations with Findings. Social Media Roadmap. Meeting to Review Findings. What We Do? What You Get?