5. Check-in Service Users: 8.6%
50/50 Male to Female
33% are 25-34 y/o
Non Check-in Service Users
Non-caucasian
• Don’t have a smartphone
• concerned about privacy 83% Smartphone
• Don’t care 42% Android
Sources: comScore, July 2011
SocialLoCo.net, May 2011
7. 15% will use their device to make a purchase while in-store
Source: InMobi, 2011
100% YoY increase (~889k) in 1d barcodes scanned
Source: ScanLife, Q3 2011
58% of users consume local news on tablets
Source: comScore, September 2011
54% of heavy shoppers use gift guides
Source: Arc Worldwide, May 2011
2011 mobile coupon redemption = $5B
Source: Juniper Research, November 2011
8. apps & other tech
Bluetooth/wifi
GSM Localization
native apps
9. messaging
where: static, broadcast
What: immediate vs. CRM
When: that depends
11. Digital Display
OOH Media In-store Media Subscribers
Media
time-triggered
messaging
SMS store finder/coupon coupon
+
link to microsite
Web drive to register
link to microsite
+ coupon
drive to register
Social
12. Digital Display
OOH Media In-store Media Subscribers
Media
STORE
SMS REGISTER DISCOUNT http://bit.ly/text
COUPON
http://bit.ly/register1 http://bit.ly/poster1 http://bit.ly/coupon
Web n/a
DEALS / ASDFA
http://bit.ly/register2 http://bit.ly/facebook http://on.fb.me/deals http://on.fb.me/dealz
Social
FACEBOOK / ASDFA FB / ASDF