23. Building a Digital Town Square and Internal
Social Networking Capabilities at Pfizer
Bob Libbey
Pfizer Inc.
May 22, 2012

24. What We’ll Cover
• Our Challenge
• Course of Action
• Where We Are Today
• Where We’re Going

25. Pfizer At a Glance
$67 BILLION
150
revenue manufacturing countries products with sales
in 2011 sites worldwide in which Pfizer greater than
sells products $1 billion in 2011
$3.1
MORE THAN
BILLION
100,000
R&D partner cash and products Primary Care, colleagues around
institutions donated from U.S. Specialty Care the globe
and Puerto Rico and Animal Health
in 2010 globally businesses
worldwide

26. Our Original Technology Challenge
 Site proliferation and fragmentation
– 410 information-based sites, 10,000 team sites
– Info sites lack consistent look, feel, common
navigation
– No single access point or consistent means for
connecting among sites
 Significant costs
– Info-based sites cost $50,000–$250,000 to create
 Inability to capture, track user satisfaction, site
utility
– No common means to measure satisfaction; no
consistent method to identify productivity
improvement opportunities

27. Course of Action
• Reset editorial standards
• Shaped long-term vision for site and broader platform
• Began building team – Business Technology and
Communications – to create PfizerWorld Super Site
Platform
• Moved to SharePoint 2007

28. The Broader Approach
Recipe for Success
• “Guidance without prescription” – policy, guidelines and other
tools designed to enable intranet improvement; not to control
content
• Committed to the “One Pfizer” ideal – vision, purpose and
goals align online channels to strengthen “One Pfizer”
communications
• Continuous Improvement – keep costs down, utility and
usability high
• Clear Governance – Intranet Governance Committee with
representatives from across enterprise and functions

29. PfizerWorld: 2011 in Review
Unique Users
175,058
Article Views
5,148,738
Page Views
60,518,608
$12MM
Savings

30. Demand for Local Content

31. Going Mobile

32. MyWorld Activity
First-Year Numbers
Page Views 812,700
Unique Users 41,377
PfizerWor
ld
Connections 83,949 Webpart
Posts 3,386
Comments 5,998

33. PfizerWorld Webpart
• New interactive webpart
on PfizerWorld home
has increased MyWorld:
• Access
• Awareness
• Usage

34. Colleague Comments on MyWorld
“MyWorld [makes it] easy to get connected with my global colleagues and learn his/her thoughts. It makes me feel
[as] if I were actually talking physically there.”
Kyoko Tominaga, Pfizer Medical, Japan
“I think this is a great facility for colleagues. The potential benefits on an individual & business basis of being able
to reach out to a bank of 100,000 people globally are immense.”
Liam O'Carroll, Pfizer Global Supply, Ireland
“Like many, I'm a big fan of the capabilities that our internal social media provides. Giving colleagues a virtual
agora provides benefits that most cannot even fathom yet.”
Daniel Morrissey, Consumer Healthcare, U.S.
“I find the new social networking features an integral part of my day. The ability to leverage the knowledge of Pfizer
colleagues across the globe has greatly improved my ability to support the Oncology Business Unit and my other
clients.”
Jason Abner, Business Technology, U.S.

35. Where We’re Going
• Continued build-out of Super Site Platform, albeit
slower growth
• Virtual environment campus extension
• Continued growth of MyWorld
• Formalizing processes for repurposing PfizerWorld
content for external use
• SharePoint 2010 Deployment

36. QUESTIONS?