How To Influence Consumers Through Web Design

1. Influence in the design of web sites Persuasion Design

3. Before Everything: Test! Split/Multivariate Test Like Crazy!

4. Split Test! Optimize Design

5. Reciprocity Scratch my back, I’ll scratch yours.

6. Source: http://visualwebsiteoptimizer.com

7. “30 day Free Trial on All Accounts” 30% more signups than the original “Start a Highrise Account”

8. Social Proof People will do things that they see other people are doing.

10. Testimonials increased sales by 34%

11. Authority People will tend to obey authority figures

13. 32% increase in conversions with the E-mark badge.

14. Liking People are easily persuaded by other people that they like.

15. "The value of an artwork is rooted in assumptions about the human performance underlying its creation." Paul Bloom, TED Talk

18. Scarcity Perceived scarcity will generate demand.

20. 6.3% increase in sales

21. Commitment and Consistency If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment

23. 28% increase in signups

24. Are we in control of our own decisions? - Dan Ariely, TED Talk

27. Test Everything Learn Persuasion Tactics Remember

28. http://visualwebsiteoptimizer.com http://www.getelastic.com http://www.ted.com Resources

29. http://www.linkedin.com/in/jozzua http://www.jozzua.com/ About Ely -