3. Target Audience
• 20-30, male skewed, with core target of 25-30.
• Class A, B, C, modern, independent, mature and experienced
• Being more realistic and practical now. Tend to aim for
stability, especially in career and relationship
• They usually in the status of working exhausted both
mentally and physically, need instant energy with the unique
taste and aroma of coffee
6. Roll Out
Phase 2Phase 1 Phase 3
• Get attention from
target audiences by
branded booth
settings
• PG/PBs in strong and
sexy leather uniform
• Road show on
motorbike
• PG/PB will approach
target audience to
deliver sampling &
introduce the DUAL
ENERGY for Body &
Mind boost up of
Wakeup 247
• Game at booth
• Peak hour
performance
• Deliver leaflet and
product sample de
deliver message
about Dual energy
for boosting your
body and mind
(street sampling)
• Online page for
further interaction
7. Comment
• Should retarget to customers in B,C classes only, focus on who need to
work in long hours and need instant energy/ love coffee taste: workers,
drivers,….
• Sampling more at other provinces
Phase 1:
• Good impression on target customers thank to Pgs/Pbs uniform and road
show on motorbike => can be escalated in to bigger activity with
attracting performance
Phase 2:
• Should have more interesting activities that link with the key message
Phase 3:
• Link them to other platform such as social platform,….