1. FWA Committee Member Tools
for Promoting & Marketing Events
November 4, 2009
Revised v 1.3 - Nov 8, 2009
Joyce M Sullivan

2. Table of Contents
Section Page
Tools for Marketing & Promoting FWA Events 3
Where do I find the info on the FWA website? 4-6
Event & Social Media Websites
TheGlassHammer.com 7-12
Manhattan Chamber of Commerce 13-17
New York Public Library, 18-21
Crain’s New York Business 22-24
NYC Commission on Women’s Issues 25-28
New York Women’s Agenda (NYWA) 29-32
NewsOnWomen.com 33-34
LinkedIn.com Events 35-38
• How to Add Events on LinkedIn 39
• How to Invite Contacts to LinkedIn Events 40-42
You are now ready to promote your FWA Events! 43
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3. Tools for Marketing & Promoting FWA Events
Tools for FWA Committees Chairs
Marketing Opportunities*
– TheGlassHammer.com
– Manhattan Chamber of Commerce (MMC)
– New York Public Library SIBL
– Crain’s Free listing
– New York Women's Agenda
– NYC Commission on Women’s Issues
– NewsOnWomen.com
Social Media
– LinkedIn
– Facebook (coming soon!)
– Twitter (coming soon!)
*Additional Marketing Opportunities Guidelines are
available from the FWA Board Only section.
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4. Where do I find the info on the FWA website?
www.fwa.org
Main Page
www.fwa.or
g
Select
FWA
Board
Only
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5. Where do I find the info on the FWA website?
FWA Board Only
User Name
fwabd
Password
boardny
http://fwa.org/boardonly/boardonly.htm 5
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6. Where do I find the info on the FWA website?
BOARD
ONLY
New!
FWA Committee
Chairs-Tools
for Marketing
Events
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7. www.TheGlassHammer.com
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8. Marketing an FWA Event – TheGlassHammer.com
1 About page
http://www.theglasshammer.com/about
2 Newsletter Sign-up
http://www.theglasshammer.com/subsc
ribe/
3 Events Sign-Up
http://network.theglasshammer.com/ev
ents
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9. Marketing an FWA Event – TheGlassHammer.com
First Time
Sign Up to
Enter
Events
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10. Marketing an FWA Event – TheGlassHammer.com
After 1st sign
up:
Sign In to
Enter
Events
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11. Marketing an FWA Event – TheGlassHammer.com
1 Open Add an
Event page
2 Add event info
from FWA
article
3 Insert FWA
web link to
Event starts
with: http://
4 Click on Add
Event’
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12. Marketing an FWA Event – TheGlassHammer.com
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13. Manhattan Chamber of Commerce
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14. Marketing FWA Events - Manhattan Chamber of Commerce
Main Page-Manhattan Chamber of Commerce
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15. Marketing FWA Events - Manhattan Chamber of Commerce
MCofC Events Page
1 EVENTS CALENDAR
home page
2 ‘Click’ post an event
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16. Marketing FWA Events - Manhattan Chamber of Commerce
Logon email: fwacom@fwa.org
Password: fwa1956
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17. Marketing FWA Events - Manhattan Chamber of Commerce
Register for Event
using ‘Nancy
Sellar’ as
Event
Organizer;
Enter FWA Event
Info
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18. The New York Public Library – Science, Industry and
Business Library (SIBL)
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19. Marketing FWA Events – New York Public Library (SIBL)
NYPL Small Biz
http://Smallbiz.nypl.org
Home Page
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20. Marketing FWA Events – New York Public Library
(SIBL)
NYPLHome Page
http://Smallbiz.nypl.org
Submit a request to
Kristin
McDonough to
post event
kmcdonough@
nypl.org
Listing will appear
on the
smallbiz.nypl.or
g event
calendar.
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21. Marketing FWA Events – New York Public Library
(SIBL)
NYPL Events Page
Submit a request to
Kristin
McDonough to
post event
kmcdonough@nypl.
org
Listing will appear
on the
smallbiz.nypl.or
g event
calendar.
http://www.nypl.org/research/sibl/smallbiz/sbrc/Pages/EventsCalendar.cfm
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22. Crain’s New York Business
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23. Marketing FWA Events – Crain’s New York
http://www.crainsnewyork.com/apps/pbcs.dll/section?category=events-add
1 Open Events
page:
Crain’s Free
Event
listing
2 Click on
‘Bronze’
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24. Marketing FWA Events – Crains New York
1 Complete
Event Info
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25. NYC Commission on Women’s Issues
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26. Marketing FWA Events – NYC Commission on Women’s Issues
1 Home Page
2 Click ‘Calendar of
Events’
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27. Marketing FWA Events–NYC Commission on Women’s Issues
1 ‘Click’
Submit
Events
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28. Marketing FWA Events – NYC Commission on Women’s Issues
1 Complete
Event Info
2 Add FWA
web link
to event
2 ‘Click’
Submit
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29. New York Women’s Agenda (NYWA)
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30. Marketing FWA Events – New York WOMEN’S Agenda
NYWA Home
http://www.nywa.org/
Page
Click ‘Events’
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31. Marketing FWA Events – New York WOMEN’S Agenda
NYWA Home Page
http://www.nywa.org/
Submit a request to
Barbara Coen at
info@nywa.org
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32. Marketing FWA Events – New York WOMEN’S Agenda
NYWA Home Page
http://www.nywa.org/
Submit a request to
Barbara Coen at
info@nywa.org
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33. NewsOnWomen.com
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34. Marketing FWA Events – NewsOnWomen.com
Home Page
http://newsonwomen.com
Submit a request to:
AliceKrause2@gmail.com
To post FWA Events 34
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35. LinkedIn.com
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36. Marketing FWA Events – LinkedIn Events
1 Go to View My Profile Tab
2 Promote your event in your profile status
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2 Go to ‘Events’ link Joyce M Sullivan

37. Marketing FWA Events – LinkedIn Events
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38. Marketing FWA Events – LinkedIn Events
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39. How to Add Events on LinkedIn
1 Add Event Info
2 Insert FWA
weblink to Event
article http://
1
3 Preview Event,
make changes, if
needed
4 If not ready to
publish, Save Draft 2
5 Preview before
publishing
7 Invite
LinkedIn
6 Publish Event Contacts
(next page)
6 3 5 4
7 Invite LinkedIn
Contacts
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40. How to Invite Contacts to LinkedIn Events
1 Tell Your Network:
Done! LinkedIn
sends a regular
status update to
your contacts
• Share with
Contacts: ‘Share
this Event’
Customize a note to
a select list of your
contacts promoting
your event
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41. How to Invite Contacts to LinkedIn Events
1 Auto Message
generated by
LinkedIn with your
Event Info.
2 Optional: You may
want to customize
the auto message 4
i.e. Subject more
personal note; use 3
1st person voice vs
3rd person
1
• Click on little ICON
in
to bring up your list
of contacts
• You can pick up to
50 contact names
per email; OK to
send multiple Event
messages to your
contacts (not
considered spam)
2
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42. How to Invite Contacts to LinkedIn Events
1 Your list of contact
appear in A, B C order
2 Select box next to each
name in your ‘A’ name
list you want to send a
message to promoting
your event 1 3
3 Name moves into box 4
at right 2
4 Use blue bar to scroll
down to next group of 5
‘A’ etc names
5 Select ‘B’, ‘C’, etc;
select up to 50 names
per event message
6 When you’ve reached
50 or are done 6
selecting name, click
Finished to send your
message
Repeat steps to send
add’l event messages if
more than 50 names
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43. You are now ready to promote your FWA events!
FWA PLB Members, Nov 4, 2009
I hope this overview of online and social media websites
has been helpful to you for promoting your FWA events.
If we’re not already connected, please feel free to invite
me to join you on LinkedIn, Twitter, Facebook and other
social media sites you are using.
Joyce
Contact Info:
Email: joyce@joycemsullivan.com
Web: http://joycemsullivan.com
LinkedIn: http://www.linkedin.com/in/joycemsullivan
Facebook: http://facebook.com/joycemsullivan
Twitter: http://twitter.com/joycemsullivan
Mobile: +1-914-325-2680
SkypeID: joycemsull
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