1. The burgeoning SAP developer
community
Anne Hardy, VP Developer Experience
March 18th 2013

2. Agenda
At the end of this presentation, you will understand:
WHY Developers are important to SAP’s future success
WHAT we currently offer to developers
WHAT is hard
WHAT is next
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

3. SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4. Why are Developers important to SAP?

5. Developers have the power
 They influence buying decisions
 They have more choices than ever
 They influence other developers
 They build apps on your platform – or/and on
others
 They are early adopters of emerging
technologies
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5

6. Developers matter because they will help us to…
 Sell more platforms
 Fuel ecosystem growth
 Better platforms quicker
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6

7. SAP, our ecosystem and the rest of the world
Not in scope
The developers we want to recruit!
Mobile and Web devs. who also know SAP
Integration + front-end devs. around SAP
ABAP and Java on SAP Netweaver nerds
SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7

8. Developer personas
Ego
Private Corporate Independent
Developer
The Pure Soul Industry Guru One-Man Show
Superhero
Moonlighter
The Hobbyist 9-to-5 Pro Dev
Entrepreneur
The
Departmental Everyday Hero Niche
Occasional
Money
Consultant
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

9. What do Developers want?
 Instant gratification and learning [get 1st app built in minutes]
 Mastery
 “Go-to-market”
 Fun
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9

10. What do we currently offer to Developers?

11. What do we give them?
A NA
PH
SA CE
E / PL A
OR ET
ST RK
S AP MA
GES
LLEN
E CH A
O NLIN
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11

12. Where do we struggle most?

13. Hard stuff
• Amazing developer experience!
• Developer content
• Engaging developer center
• Promotion
• Scale!!!
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13

14. THANK YOU
Contact:
Anne Hardy – anne.hardy@sap.com
@annehardy

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© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15