BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 10 CẢ NĂM (CÓ FILE NGHE) - GLOBAL SUCC...
AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)
1. LAB MM V (t)– 13/14
uma síntese da TV Interativa
AV IN SHARED SCREENS
“CUT THE CORD” BUT NOT THE TV SET
MCMM | CAVNM | 13-14
[1]
http://blogs.independent.co.uk/2011/04/08/the-future-of-television/
Picture:Getty Images
Tagged in: Actual Customer Behaviour, television, video on demand
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2. SHARED SCREENS | agenda
THE RELEVANCE OF TV 1
THE ACTUAL TV ECOSYSTEM 2
BRIEF HISTORY OF iTV 3
SOURCES FOR TV SCREENS
4
RESOURCES & DEMOS 5
[2]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
3. SHARED SCREENS | 1
1
[3]
THE RELEVANCE OF TV
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
4. ONLINE VIDEO CONTENT where we see it?
[4]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
5. ONLINE VIDEO CONTENT where we see it?
Accenture-Video-Over-Internet-Consumer-Survey-2013
ONLINE VIDEO CONTENT BY DEVICES
[5]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
6. ONLINE VIDEO CONTENT where we see it?
PEW Online Video 2013
http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28
[6]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
7. THE RELEVANCE OF TV
if we already see a lot of
content on personal
screens ... where's the
relevance of the shared
screens (TV)?
[7]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
8. THE RELEVANCE OF TV
is here…
lean
forward
lean
back
[8]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
9. THE RELEVANCE OF TV
and here…
[9]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
10. THE RELEVANCE OF TV
and here…
[10]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
11. THE RELEVANCE OF TV
[11]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
12. THE RELEVANCE OF TV
and here…
The watercooler talk
. the social
side of TV!!!
[12]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
13. SocialShared screens | a social media
TV it’s Social TV
TV
. basis
almost everyone sees…
[13]
AV CONTENTS FOR NEW MEDIA
and talk about what they see
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
14. TV brings people together
SocialShared screens | Social TV
TV
. basis
[14]
is also a AV CONTENTS FOR NEW MEDIA
"meeting point”
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
15. Shared lot of techno-social…
a screens | Social TV
Social
TV
. what’s
new?
[15]
changes!
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
16. Shared screens | Social TV
hundreds of TV channels
daily routines
web competition
…
Social
TV
. what’s
new?
[16]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
17. Social iTV apps
Shared screens | Social TV
Secondary screen apps…
Social
TV
. what’s
new?
[17]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
33. WHERE ARE THE CONSUMERS and what they are doing?
[33]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
34. WHERE ARE THE CONSUMERS and what they are doing?
[34]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
35. How TV and Online Video Consumption Stack Up?
Nielsen Report
[35]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
36. How TV and Online Video Consumption Stack Up?
Nielsen Report
[36]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
37. Televisão | a pertinência
cord cutters
[37]
AV CONTENTS FOR NEW MEDIA
25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU
“zero-TV” households
38. WHERE ARE THE CONSUMERS and what they are doing?
[38]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
39. WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report
“Zero-TV”
households
[39]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
40. WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report
“Zero-TV”
households
[40]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
41. WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report
[41]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
42. WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report
[42]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
43. WHERE ARE THE CONSUMERS and what they are doing?
BAREME/MARKTEST
§ 1,2 milhões de pessoas em Portugal
tem o hábito de ver televisão online
§ = 23% dos utilizadores de Internet
com mais de 15 anos em Portugal.
§ 15 aos 34 anos > prática TV online
§ prática vai diminuindo com a idade
§ + homens (21%) do que mulheres
(9%)
[43]
§ ++ frequente nas classes altas (26%)
AV CONTENTS FOR NEW MEDIA
PEDRO classes baixas (4%)
do que nasALMEIDA | JORGE FERRAZ DE ABREU
44. SHARED SCREENS | 3
3
[44]
A BRIEF HISTORY OF iTV
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
45. iTV | a brief history
1950
RC - Complete automatic program selection in the palm of your hand
[45]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
46. iTV | a brief history
1950-1960
Winky Dink and You
first telephone calls to TV studios
CBS 1953 – 1957 (em PT – TV 1956)
Today | NBC 1959
http://en.wikipedia.org/wiki/Winky_Dink_and_You
[46]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
47. 1970-80
iTV | a brief history
Ceefax
QUBE platform
BBC 1973
Warner | Ohio 1977
http://teletext.mb21.co.uk/gallery/ceefax/
http://www.qube-tv.com/
[47]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
48. iTV | a brief history
1980-90
What’s your story
Dow Jones, CompuServe…
BBC 1988
Online videotext
[48]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
49. iTV | a brief history
1990-2000
Full Service Network
World Wide Web
Warner | Orlando 1994 – 97
1ªs ideas TV+Web
100 M USD
[49]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
50. iTV | a brief history
1990-2000
Digitalização da TV
Enhanced TV
TPS, SKY, Cable&wirel. | 96-99
Sky Digital, etc
Several “interactive” services
[50]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
51. 2000-13
iTV | a brief history (.pt)
TV Cabo Interactiva
SMARTV
PT | 2001
Clix | 2005
“Too much” “interactive” services
One of the first IPTV solutions
[51]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
52. 2000-13
iTV | a brief history (.pt)
Zon
MEO
Zon TV | 2006
PT | 2007
The boom of portuguese IPTV
[52]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
53. 2000-13
iTV | a brief history (.pt)
Vodafone TV
Zon - Iris
Vodafone | 2007
Zon Multimédia | 2010
NDS Interface
[53]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
54. iTV | a brief history (.pt)
Cabovisão
2000-13
and other TELCOs
Cabovisão with interactive services TV + NET + TEL
[54]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
55. 2013
iTV | a brief history
Jan.
[55]
Fev.
Mar.
Abr.
May
Jun.
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
56. 2013
iTV | a brief history
Jun.
[56]
Jul.
Aug.
Set.
Oct.
Nov.
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
57. iTV | a brief history
1970 to 2013
the interactivity evolution
Interactivity
zero
pseudo
without return channel
[57]
total
with return channel
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
58. SHARED SCREENS | 4
4
[58]
SOURCES FOR TV SCREENS
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
59. SOURCES FOR | TV SCREENS
In the last years
multiple sources:
- broadcast TV
- DVDs
- streaming
- youtube
- torrents
- UGCs
- netflix
- Hulu
[59]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
60. SOURCES FOR | TV SCREENS
what...
devices can be connected
to the TV sets?
[60]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
61. SOURCES FOR | TV SCREENS
MULTIPLATFORM TV
STBs (≠ middlewares) SMART TVs
MEDIA CENTERS
- (MEDIAROOM)
- Google TV (ANDROID)
- BOXEE (MULTI OS)
- (MEDIAHIGHWAY)
- Connected TV (Yahoo)
- XBMC (LINUX)
- (OPENTV)
- Samsung
- (ANDROID)
- Xbox (mediaroom)
- Xbox (hulu)
- (DVB-H)
- Apple TV (ios)
- (MHP)
- Wii (Netflix)
- (HBBTV)
via:
[61]
IPTV / CATV / DTT...
IPTV / CATV / TDT +
several (middleware or OS)
NET NET
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
62. SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
Interactive TV Channels
[62]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
63. SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
Interactive TV Apps, Time-shifted TV, VoD
[63]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
64. SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
Our R&D Interactive TV Apps
socialitv.web.ua.pt
. Crossed TV Games
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/
. Ineighbour TV
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/
. TV Discovery and Enjoy
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/
. Guider
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/
[64]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
65. SOURCES FOR TV SCREENS | STBs (DTT)
http://www.youtube.com/watch?v=53sCPei3o7E
HBBTV - Hybrid Broadcast Broadband TV
[65]
:video
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
67. SOURCES FOR TV SCREENS | SMART TVs
http://connectedtv.yahoo.com/
CONNECTED TV (widgets Yahoo, Samsung, etc)
[67]
:video
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
70. SOURCES FOR TV SCREENS | (media centers)
BOXEE (≠ OS + social, watch later, movies, apps, …)
http://vimeo.com/19975982
APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED…
[70]
:netflix
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
71. SHARED SCREENS | 5
5
[71]
Resources & demos
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
72. resources
Social TV
Experts: Social Data Is Key to Measuring Television Success
Nov.13
“Seevibes Score” — a composite score that consolidates data on market share, social
impressions, loyalty levels, engagement rate, frequency, and level of response — to
gauge how a show is performing socially
http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/
5 TV SHOWS WITH TWITTER HASHTAG #WINS
Jun.12
TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of
the best of the best hashtagging shows for you here (in no specific order). I bet you’ve
already noticed some of them!
http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
Jan.13
As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can
own [72] space where everyone talks about the Super Bowl.”
the
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA
http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU
73. resources
Social TV
Social TV Companies
Nov.13
Welcome to Lost Remote’s growing directory of social TV startups and a few more
established companies with social TV products, sponsored by GetGlue
http://lostremote.com/social-tv-companies
Social TV Conference
Curated by #SocialTVConf
http://www.scoop.it/t/socialtvconf
Jan.13
Turn on, tune in, retweet: How TV and the Internet melted into one world
Apr.13
…television is very wisely adapting and integrating Internet culture into its broadcast
plans
http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/
[73]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
74. resources
Social TV
Mashable Social TV
Nov.13
Social TV refers to technologies surrounding television that promote communication and
social interaction related to program content
http://mashable.com/category/social-tv/
The year in Social TV
Dez.12
The shows that drove buzz in social media, the people who tweeted, the brands that
engaged us - and why!
http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg
Talking about TV: Social Media Offers a Shared TV Experience
May.13
Viacom released a multi-country study "When Networks Network: TV Gets Social" that
explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form
http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience
[74]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
75. resources
Social TV
Intermedia – The Next Phase In Consumer Engagement
Sep.11
And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked
off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re
going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to
come
http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/
[75]
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU