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LAB MM V (t)– 13/14
uma síntese da TV Interativa

AV IN SHARED SCREENS
“CUT THE CORD” BUT NOT THE TV SET
MCMM | CAVNM | 13-14
[1]

http://blogs.independent.co.uk/2011/04/08/the-future-of-television/
Picture:Getty Images
Tagged in: Actual Customer Behaviour, television, video on demand

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | agenda
THE RELEVANCE OF TV 1
THE ACTUAL TV ECOSYSTEM 2
BRIEF HISTORY OF iTV 3
SOURCES FOR TV SCREENS

4

RESOURCES & DEMOS 5

[2]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | 1

1

[3]

THE RELEVANCE OF TV

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?

[4]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?
Accenture-Video-Over-Internet-Consumer-Survey-2013

ONLINE VIDEO CONTENT BY DEVICES

[5]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?
PEW Online Video 2013
http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28

[6]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

if we already see a lot of
content on personal
screens ... where's the
relevance of the shared
screens (TV)?
[7]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

is here…

lean
forward

lean
back

[8]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

and here…

[9]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

and here…

[10]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

[11]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV

and here…

The watercooler talk
. the social
side of TV!!!

[12]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SocialShared screens | a social media
TV it’s Social TV
TV
. basis

almost everyone sees…

[13]

AV CONTENTS FOR NEW MEDIA
and talk about what they see

PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
TV brings people together

SocialShared screens | Social TV
TV
. basis

[14]

is also a AV CONTENTS FOR NEW MEDIA
"meeting point”
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared lot of techno-social…
a screens | Social TV

Social
TV
. what’s
new?
[15]

changes!

AV CONTENTS FOR NEW MEDIA

PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV

hundreds of TV channels
daily routines
web competition
…

Social
TV
. what’s
new?
[16]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Social iTV apps

Shared screens | Social TV

Secondary screen apps…

Social
TV
. what’s
new?
[17]

AV CONTENTS FOR NEW MEDIA

PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
http://voidobjects.com/2012/01/22/twitter-on-tv-examples/

[18]

Twitter on TV examples…
AV CONTENTS FOR NEW MEDIA

PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/

[19]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | 2

2

[20]

THE ACTUAL TV ECOSYSTEM

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[21]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[22]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/

[23]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[24]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[25]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[26]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[27]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[28]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[29]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[30]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[31]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[32]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?

[33]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?

[34]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
How TV and Online Video Consumption Stack Up?
Nielsen Report

[35]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
How TV and Online Video Consumption Stack Up?
Nielsen Report

[36]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Televisão | a pertinência

cord cutters
[37]

AV CONTENTS FOR NEW MEDIA

25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU
“zero-TV” households
WHERE ARE THE CONSUMERS and what they are doing?

[38]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report

“Zero-TV”
households
[39]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report

“Zero-TV”
households
[40]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report

[41]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report

[42]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?

BAREME/MARKTEST
§  1,2 milhões de pessoas em Portugal
tem o hábito de ver televisão online
§  = 23% dos utilizadores de Internet
com mais de 15 anos em Portugal.
§  15 aos 34 anos > prática TV online
§  prática vai diminuindo com a idade
§  + homens (21%) do que mulheres
(9%)
[43]

§  ++ frequente nas classes altas (26%)
AV CONTENTS FOR NEW MEDIA
PEDRO classes baixas (4%)
do que nasALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | 3

3

[44]

A BRIEF HISTORY OF iTV

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1950

RC - Complete automatic program selection in the palm of your hand

[45]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1950-1960

Winky Dink and You

first telephone calls to TV studios

CBS 1953 – 1957 (em PT – TV 1956)

Today | NBC 1959

http://en.wikipedia.org/wiki/Winky_Dink_and_You

[46]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1970-80

iTV | a brief history

Ceefax

QUBE platform

BBC 1973

Warner | Ohio 1977

http://teletext.mb21.co.uk/gallery/ceefax/

http://www.qube-tv.com/

[47]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1980-90

What’s your story

Dow Jones, CompuServe…

BBC 1988

Online videotext

[48]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1990-2000

Full Service Network

World Wide Web

Warner | Orlando 1994 – 97

1ªs ideas TV+Web

100 M USD

[49]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1990-2000

Digitalização da TV

Enhanced TV

TPS, SKY, Cable&wirel. | 96-99

Sky Digital, etc

Several “interactive” services

[50]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13

iTV | a brief history (.pt)

TV Cabo Interactiva

SMARTV

PT | 2001

Clix | 2005

“Too much” “interactive” services

One of the first IPTV solutions

[51]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13

iTV | a brief history (.pt)

Zon

MEO

Zon TV | 2006

PT | 2007
The boom of portuguese IPTV

[52]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13

iTV | a brief history (.pt)

Vodafone TV

Zon - Iris

Vodafone | 2007

Zon Multimédia | 2010
NDS Interface

[53]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history (.pt)

Cabovisão

2000-13

and other TELCOs

Cabovisão with interactive services TV + NET + TEL

[54]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2013

iTV | a brief history

Jan.

[55]

Fev.

Mar.

Abr.

May

Jun.

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2013

iTV | a brief history

Jun.

[56]

Jul.

Aug.

Set.

Oct.

Nov.

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history

1970 to 2013
the interactivity evolution

Interactivity

zero

pseudo

without return channel
[57]

total
with return channel
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | 4

4

[58]

SOURCES FOR TV SCREENS

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR | TV SCREENS

In the last years
multiple sources:

- broadcast TV
- DVDs
- streaming
- youtube
- torrents
- UGCs
- netflix
- Hulu

[59]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR | TV SCREENS

what...
devices can be connected
to the TV sets?

[60]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR | TV SCREENS

MULTIPLATFORM TV
STBs (≠ middlewares) SMART TVs

MEDIA CENTERS

- (MEDIAROOM)

- Google TV (ANDROID)

- BOXEE (MULTI OS)

- (MEDIAHIGHWAY)

- Connected TV (Yahoo)

- XBMC (LINUX)

- (OPENTV)

- Samsung

- (ANDROID)

- Xbox (mediaroom)
- Xbox (hulu)

- (DVB-H)

- Apple TV (ios)

- (MHP)
- Wii (Netflix)

- (HBBTV)

via:
[61]

IPTV / CATV / DTT...

IPTV / CATV / TDT +

several (middleware or OS)

NET NET
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)

Interactive TV Channels

[62]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)

Interactive TV Apps, Time-shifted TV, VoD

[63]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)

Our R&D Interactive TV Apps

socialitv.web.ua.pt
. Crossed TV Games
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/

. Ineighbour TV
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/

. TV Discovery and Enjoy
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/

. Guider
http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/

[64]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | STBs (DTT)

http://www.youtube.com/watch?v=53sCPei3o7E

HBBTV - Hybrid Broadcast Broadband TV

[65]

:video

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
https://www.youtube.com/watch?feature=player_embedded&v=ZbFFx9kp1lI

SOURCES FOR TV SCREENS | SMART TVs

GOOGLE TV (Logitech and Sony…)
Better UI; enhanced search; “New” Youtube; Apps Android

[66]

:video

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | SMART TVs

http://connectedtv.yahoo.com/

CONNECTED TV (widgets Yahoo, Samsung, etc)

[67]

:video

AV CONTENTS FOR NEW MEDIA
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http://samsungcdn.nfusion.com/smarttv-videos/2h/meet_the_family.mp4

SOURCES FOR TV SCREENS | SMART TVs

CONNECTED TV (Samsung)

[68]

:video

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
http://www.youtube.com/watch?v=KRXzG4raxeA&feature=em-upload_owner

SOURCES FOR TV SCREENS | SMART TVs

CURVED OLED TV (LG)

[69]

:video

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SOURCES FOR TV SCREENS | (media centers)

BOXEE (≠ OS + social, watch later, movies, apps, …)

http://vimeo.com/19975982

APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED…

[70]

:netflix

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
SHARED SCREENS | 5

5

[71]

Resources & demos

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
resources

Social TV
Experts: Social Data Is Key to Measuring Television Success
Nov.13
“Seevibes Score” — a composite score that consolidates data on market share, social
impressions, loyalty levels, engagement rate, frequency, and level of response — to
gauge how a show is performing socially
http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/
5 TV SHOWS WITH TWITTER HASHTAG #WINS
Jun.12
TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of
the best of the best hashtagging shows for you here (in no specific order). I bet you’ve
already noticed some of them!
http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
Jan.13
As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can
own [72] space where everyone talks about the Super Bowl.”
the
AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA
http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU
resources

Social TV
Social TV Companies
Nov.13
Welcome to Lost Remote’s growing directory of social TV startups and a few more
established companies with social TV products, sponsored by GetGlue
http://lostremote.com/social-tv-companies
Social TV Conference
Curated by #SocialTVConf
http://www.scoop.it/t/socialtvconf

Jan.13

Turn on, tune in, retweet: How TV and the Internet melted into one world
Apr.13
…television is very wisely adapting and integrating Internet culture into its broadcast
plans
http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/
[73]

AV CONTENTS FOR NEW MEDIA
PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
resources

Social TV
Mashable Social TV
Nov.13
Social TV refers to technologies surrounding television that promote communication and
social interaction related to program content
http://mashable.com/category/social-tv/
The year in Social TV
Dez.12
The shows that drove buzz in social media, the people who tweeted, the brands that
engaged us - and why!
http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg
Talking about TV: Social Media Offers a Shared TV Experience
May.13
Viacom released a multi-country study "When Networks Network: TV Gets Social" that
explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form
http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience
[74]
AV CONTENTS FOR NEW MEDIA
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resources

Social TV
Intermedia – The Next Phase In Consumer Engagement
Sep.11
And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked
off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re
going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to
come
http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/

[75]

AV CONTENTS FOR NEW MEDIA
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AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

  • 1. LAB MM V (t)– 13/14 uma síntese da TV Interativa AV IN SHARED SCREENS “CUT THE CORD” BUT NOT THE TV SET MCMM | CAVNM | 13-14 [1] http://blogs.independent.co.uk/2011/04/08/the-future-of-television/ Picture:Getty Images Tagged in: Actual Customer Behaviour, television, video on demand AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 2. SHARED SCREENS | agenda THE RELEVANCE OF TV 1 THE ACTUAL TV ECOSYSTEM 2 BRIEF HISTORY OF iTV 3 SOURCES FOR TV SCREENS 4 RESOURCES & DEMOS 5 [2] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 3. SHARED SCREENS | 1 1 [3] THE RELEVANCE OF TV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 4. ONLINE VIDEO CONTENT where we see it? [4] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 5. ONLINE VIDEO CONTENT where we see it? Accenture-Video-Over-Internet-Consumer-Survey-2013 ONLINE VIDEO CONTENT BY DEVICES [5] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 6. ONLINE VIDEO CONTENT where we see it? PEW Online Video 2013 http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28 [6] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 7. THE RELEVANCE OF TV if we already see a lot of content on personal screens ... where's the relevance of the shared screens (TV)? [7] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 8. THE RELEVANCE OF TV is here… lean forward lean back [8] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 9. THE RELEVANCE OF TV and here… [9] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 10. THE RELEVANCE OF TV and here… [10] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 11. THE RELEVANCE OF TV [11] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 12. THE RELEVANCE OF TV and here… The watercooler talk . the social side of TV!!! [12] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 13. SocialShared screens | a social media TV it’s Social TV TV . basis almost everyone sees… [13] AV CONTENTS FOR NEW MEDIA and talk about what they see PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 14. TV brings people together SocialShared screens | Social TV TV . basis [14] is also a AV CONTENTS FOR NEW MEDIA "meeting point” PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 15. Shared lot of techno-social… a screens | Social TV Social TV . what’s new? [15] changes! AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 16. Shared screens | Social TV hundreds of TV channels daily routines web competition … Social TV . what’s new? [16] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 17. Social iTV apps Shared screens | Social TV Secondary screen apps… Social TV . what’s new? [17] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
  • 18. http://voidobjects.com/2012/01/22/twitter-on-tv-examples/ [18] Twitter on TV examples… AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 20. SHARED SCREENS | 2 2 [20] THE ACTUAL TV ECOSYSTEM AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 21. [21] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 22. [22] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 24. [24] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 25. [25] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 26. [26] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 27. [27] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 28. [28] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 29. [29] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 30. [30] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 31. [31] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 32. [32] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 33. WHERE ARE THE CONSUMERS and what they are doing? [33] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 34. WHERE ARE THE CONSUMERS and what they are doing? [34] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 35. How TV and Online Video Consumption Stack Up? Nielsen Report [35] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 36. How TV and Online Video Consumption Stack Up? Nielsen Report [36] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 37. Televisão | a pertinência cord cutters [37] AV CONTENTS FOR NEW MEDIA 25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU “zero-TV” households
  • 38. WHERE ARE THE CONSUMERS and what they are doing? [38] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 39. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [39] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 40. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [40] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 41. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [41] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 42. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [42] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 43. WHERE ARE THE CONSUMERS and what they are doing? BAREME/MARKTEST §  1,2 milhões de pessoas em Portugal tem o hábito de ver televisão online §  = 23% dos utilizadores de Internet com mais de 15 anos em Portugal. §  15 aos 34 anos > prática TV online §  prática vai diminuindo com a idade §  + homens (21%) do que mulheres (9%) [43] §  ++ frequente nas classes altas (26%) AV CONTENTS FOR NEW MEDIA PEDRO classes baixas (4%) do que nasALMEIDA | JORGE FERRAZ DE ABREU
  • 44. SHARED SCREENS | 3 3 [44] A BRIEF HISTORY OF iTV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 45. iTV | a brief history 1950 RC - Complete automatic program selection in the palm of your hand [45] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 46. iTV | a brief history 1950-1960 Winky Dink and You first telephone calls to TV studios CBS 1953 – 1957 (em PT – TV 1956) Today | NBC 1959 http://en.wikipedia.org/wiki/Winky_Dink_and_You [46] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 47. 1970-80 iTV | a brief history Ceefax QUBE platform BBC 1973 Warner | Ohio 1977 http://teletext.mb21.co.uk/gallery/ceefax/ http://www.qube-tv.com/ [47] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 48. iTV | a brief history 1980-90 What’s your story Dow Jones, CompuServe… BBC 1988 Online videotext [48] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 49. iTV | a brief history 1990-2000 Full Service Network World Wide Web Warner | Orlando 1994 – 97 1ªs ideas TV+Web 100 M USD [49] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 50. iTV | a brief history 1990-2000 Digitalização da TV Enhanced TV TPS, SKY, Cable&wirel. | 96-99 Sky Digital, etc Several “interactive” services [50] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 51. 2000-13 iTV | a brief history (.pt) TV Cabo Interactiva SMARTV PT | 2001 Clix | 2005 “Too much” “interactive” services One of the first IPTV solutions [51] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 52. 2000-13 iTV | a brief history (.pt) Zon MEO Zon TV | 2006 PT | 2007 The boom of portuguese IPTV [52] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 53. 2000-13 iTV | a brief history (.pt) Vodafone TV Zon - Iris Vodafone | 2007 Zon Multimédia | 2010 NDS Interface [53] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 54. iTV | a brief history (.pt) Cabovisão 2000-13 and other TELCOs Cabovisão with interactive services TV + NET + TEL [54] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 55. 2013 iTV | a brief history Jan. [55] Fev. Mar. Abr. May Jun. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 56. 2013 iTV | a brief history Jun. [56] Jul. Aug. Set. Oct. Nov. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 57. iTV | a brief history 1970 to 2013 the interactivity evolution Interactivity zero pseudo without return channel [57] total with return channel AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 58. SHARED SCREENS | 4 4 [58] SOURCES FOR TV SCREENS AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 59. SOURCES FOR | TV SCREENS In the last years multiple sources: - broadcast TV - DVDs - streaming - youtube - torrents - UGCs - netflix - Hulu [59] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 60. SOURCES FOR | TV SCREENS what... devices can be connected to the TV sets? [60] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 61. SOURCES FOR | TV SCREENS MULTIPLATFORM TV STBs (≠ middlewares) SMART TVs MEDIA CENTERS - (MEDIAROOM) - Google TV (ANDROID) - BOXEE (MULTI OS) - (MEDIAHIGHWAY) - Connected TV (Yahoo) - XBMC (LINUX) - (OPENTV) - Samsung - (ANDROID) - Xbox (mediaroom) - Xbox (hulu) - (DVB-H) - Apple TV (ios) - (MHP) - Wii (Netflix) - (HBBTV) via: [61] IPTV / CATV / DTT... IPTV / CATV / TDT + several (middleware or OS) NET NET AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 62. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Channels [62] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 63. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Apps, Time-shifted TV, VoD [63] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 64. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Our R&D Interactive TV Apps socialitv.web.ua.pt . Crossed TV Games http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/ . Ineighbour TV http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/ . TV Discovery and Enjoy http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/ . Guider http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/ [64] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 65. SOURCES FOR TV SCREENS | STBs (DTT) http://www.youtube.com/watch?v=53sCPei3o7E HBBTV - Hybrid Broadcast Broadband TV [65] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 66. https://www.youtube.com/watch?feature=player_embedded&v=ZbFFx9kp1lI SOURCES FOR TV SCREENS | SMART TVs GOOGLE TV (Logitech and Sony…) Better UI; enhanced search; “New” Youtube; Apps Android [66] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 67. SOURCES FOR TV SCREENS | SMART TVs http://connectedtv.yahoo.com/ CONNECTED TV (widgets Yahoo, Samsung, etc) [67] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 68. http://samsungcdn.nfusion.com/smarttv-videos/2h/meet_the_family.mp4 SOURCES FOR TV SCREENS | SMART TVs CONNECTED TV (Samsung) [68] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 69. http://www.youtube.com/watch?v=KRXzG4raxeA&feature=em-upload_owner SOURCES FOR TV SCREENS | SMART TVs CURVED OLED TV (LG) [69] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 70. SOURCES FOR TV SCREENS | (media centers) BOXEE (≠ OS + social, watch later, movies, apps, …) http://vimeo.com/19975982 APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED… [70] :netflix AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 71. SHARED SCREENS | 5 5 [71] Resources & demos AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 72. resources Social TV Experts: Social Data Is Key to Measuring Television Success Nov.13 “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/ 5 TV SHOWS WITH TWITTER HASHTAG #WINS Jun.12 TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of the best of the best hashtagging shows for you here (in no specific order). I bet you’ve already noticed some of them! http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday Jan.13 As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can own [72] space where everyone talks about the Super Bowl.” the AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU
  • 73. resources Social TV Social TV Companies Nov.13 Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products, sponsored by GetGlue http://lostremote.com/social-tv-companies Social TV Conference Curated by #SocialTVConf http://www.scoop.it/t/socialtvconf Jan.13 Turn on, tune in, retweet: How TV and the Internet melted into one world Apr.13 …television is very wisely adapting and integrating Internet culture into its broadcast plans http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/ [73] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 74. resources Social TV Mashable Social TV Nov.13 Social TV refers to technologies surrounding television that promote communication and social interaction related to program content http://mashable.com/category/social-tv/ The year in Social TV Dez.12 The shows that drove buzz in social media, the people who tweeted, the brands that engaged us - and why! http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg Talking about TV: Social Media Offers a Shared TV Experience May.13 Viacom released a multi-country study "When Networks Network: TV Gets Social" that explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience [74] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 75. resources Social TV Intermedia – The Next Phase In Consumer Engagement Sep.11 And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/ [75] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU