Open IMU - Film case studies
- 1. OPEN IMU™ - FILM CASE STUDY
DYNAMIC SMART DISTRIBUTED LOCAL SOCIAL
- 2. FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD
OBJECTIVE
Promote the release of Family Guy Series 9 DVD and drive sales
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering video & photo galleries and another media
first to stimulate viral sharing
RESULTS
Average interaction rate: 25%
Average interaction time: 5 mins
Share completion: more than 15%
FEATURES
Countdown to DVD release
Video & Photo Gallery & Box set description
Media first! A viral/share mechanic was integrated. Upon
playing a video clip, after 10 seconds the video pauses and
prompts the user to add to Facebook to compete the view!
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 3. 3
FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1
MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 4. FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
OBJECTIVE
Promote Fox HE DVD Box Sets and drive sales.
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering contextual content by Film and TV genre
FEATURES
Multiple Open IMU dynamic home screens – defined by content
genre
Video & Photo Gallery & Box set description
Social feeds
Mobile application
Media first! Add to wish list /viral mechanic. Users are prompted
to Add a Box Set to their personal Wish List and share to
Facebook…..a gentle nudge alerting their friends what they
want for Christmas!
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 5. FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
Fox
HE
DVD
Box
Sets
“I
want
this
for
Christmas!”…..
CREATE
YOUR
OWN
WISH
LIST
HERE
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 6. 6
FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
PRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETS
MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 7. FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL
OBJECTIVE
Promote the release of Rise of the Apes DVD and drive sales
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering video & photo galleries and Live stream
FEATURES
Countdown to DVD release
Video & Photo Gallery & Box set description
Click to Buy or Add to basket (3rd party retailer integration)
Multiple languages
Live stream
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 8. 8
FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL
DYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAM
MEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 9. 9
OPEN IMU™ INTELLIGENT MEDIA UNIT™
World’s best display advertising technology…. invented by This Is Open
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivers the right content directly to people - through ad space & digital media
Guaranteed to create & maintain ongoing brand conversation and engagement
Simply put … this is ….
QUIETLY REDEFINING AD SPACE
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 10. 10
OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?
• Turns ads into intelligent content channels
• Delivers content directly to users – not users to content
• Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average
• Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation
• Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative
• Traffic creative once & optimise one or all instances on the fly
• Create an on going brand conversation by driving continued user engagement across paid, owned and earned media
• No technical integration required – no file size limitations
• Leverage existing web assets and add any web functionality
• Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement
• Real-time metrics that matter – customised to your campaign KPIs/requirements
• Transparency on Impressions vs. Open IMU Views
• Re-messaging re-invented – triggered by Open IMU engagement
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 11. 11
OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6
Open IMU™ - ORIGINS
VIDEO
?
Asset Management System
PHOTOS Global Edge Cache
MARKETS
1
AUDIO
2
3
///////////////////////////
TEXT
SCRIPT/ X
APPS
Deliver the right content – to the right place – at the right time…
Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE
Optimise the content experience in real-time
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 12. 12
OPEN IMU™ STANDARD MODULES / FUNCTIONALITY
300 X 250 not to scale. Selected screens only
• Customised skin according to brand guidelines
• Dynamic pre roll on loading
• 4 cell home screen
• Open IMU™ dynamic media player:
– Video/Photos/Text (Up to 10 videos and 30 photos)
- additional bundles available.
– Media carousel module
– Sort/filter component
– Next video / replay / CTA / push to owned media / incentivise sharing
– Integrated social media tools
• Universal content sharing/distribution
• Facebook Like and Twitter Follow
• Social Media tools
• Twitter/Facebook/ RSS feed module
• Tiled content view
• Dynamic external hyperlinks
• Full screen module
• Custom tracking
• Embed code for owned media placements, e.g. Facebook and Brand
Website(s)
• Ongoing content management and campaign optimisation
• 4TB global data allowance per month
• 24/7 monitoring
• Full reporting
• End of campaign analysis
• Unlimited Bolts Ons – tailored to campaign KPIs
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 13. 13
OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONS
Social distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content views
Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stamped
Additional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d engines
Additional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio /
Video integration – you tube / vimeo etc. coupons
Soft sub-titling – multi languages User content ratings
Multiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time lines
Live video streaming Interactive video hot spots
Live event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gateway
Live data visualisations, e.g. live telemetry, GPS track position Full screen – alternate view
Event countdown Auto full screen on interaction
Reminders / Alerts – SMS Custom formats and sizes
Calendar events – iCal, Google calendar, outlook Additional CMS training
Data capture – email / telephone number etc. Custom event tracking
Coupon / PDF – print, download Post click tracking – beacon / spotlight tracking
Registration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8
Competitions QR Codes
Polls DR / Re messaging Open IMU™
Maps
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 14. 14
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
User re messaging trigger by Open IMU™ BRAND display media Users re messaged with contextual CONTENT & CALL TO ACTION
engagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND Defined by previous Open IMU™ BRAND display media interaction
display media. User interaction across engagement parameters triggers
Open IMU™ DR Performance display media
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 15. 15
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
• Fulfill Performance KPIs inside Open IMU™
• Register
• Download brochure/article
• Locate a dealer
• Book a test drive
• Add reminder to calendar
• No disruption to the user journey
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 16. 16
OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
• Re messaging users who fulfill engagement
criteria with Performance led call to action:
• Register
• Download brochure/article
• Buy / Add to basket
• Time sensitive special offers
• Add reminder to calendar
• No disruption to the user journey
THIS IS OPEN LIMITED
This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.
- 17. CONTACT DETAILS
THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.