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The Business of Social Media
- 1. The Business of Social Media 1
- 2. Who am I? Entrepreneur Volunteer Greyhound foster parent Poker player Power yoga addict Juggler and unicycle owner 2
- 3. Social Media Experience @NationalEC www.facebook.com/NationalEC @OrlandoInc www.facebook.com/OrlandoInc @BuyLocalOrlando www.facebook.com/BuyLocalOrlando @SaveSunRail www.facebook.com/SaveSunRail 3
- 4. 2010 Web Traffic (Top 20) Google (1) (13) (15) (16) (20) Facebook (2) YouTube (3) Wikipedia (6) Blogger (8) Twitter (11) WordPress (17) www.alexa.com 4
- 5. Today’s Topics Facebook Twitter LinkedIn 5
- 6. Facebook - Profiles Profiles = Friends This is you…because YOU hopefully.. Have friends Are an individual Have a personal life Engage in conversations 6
- 7. Facebook - Pages Pages = “Likes” Company / Organization Professional Stimulate Interest / provide value Analytics* Custom URL (www.facebook.com/username) *This alone should encourage you to have a page! 7
- 8. Facebook - Analytics “Insights” Only available with pages Tracks activity on page Watch trends Offers demographic information Age, Gender, Location, Language 8
- 9. Facebook - Analytics 9
- 10. Facebook - Analytics 10
- 11. Facebook - Analytics 11
- 12. Facebook - Analytics 12
- 13. Facebook - Content Primarily Informational Articles relevant to your service or product Occasional information about your business Special deals Exclusive for fans/followers Make sure they are special 10% off – generally not very special 13
- 14. Facebook - Content 14
- 15. Facebook - Engagement Allow fans to post content Pay close attention to posts Default – receive emails for activity Ask questions Learn about your customers/clients Comment on fan posts Respond to negative posts publicly 15
- 16. Facebook - Ads 16
- 17. Facebook - Ads 17
- 18. Facebook - Ads 18
- 19. Facebook - Ads 19
- 20. Facebook - Ads Run several small campaigns Determine your goal Test regular ads and sponsored stories Different images Different landing pages Review results 20
- 21. Facebook - Deals 21
- 22. Facebook - Deals 22
- 23. Facebook - Deals 23
- 24. Twitter Based on SMS 140 character messages (tweets) Messages include text, links, pics, videos Create lists to focus conversation Broadcast to anyone listening / watching 24
- 25. Twitter Use #hashtags to mark & search topics www.search.twitter.com/advanced By date, geographic area, topic, sentiment Great listening tool 25
- 30. search.twitter.com What do you do with the results? Strike up a conversation Do not try to sell directly This is about creating relationships Learn about your competition 30
- 31. LinkedIn Professional Networking Great tool to find professional connections / resources Power is in groups Allowed to Join 50 – so join 50 31
- 32. LinkedIn Answers Great place to showcase expertise Provide value Find experts 32
- 33. LinkedIn 33
- 34. Tweetdeck 34
- 35. Which platform is right for you? Examine your business Survey your current customers Which platforms do they use? How do you currently communicate with them? Brick & mortar or virtual? B2B or B2C? 35
- 36. Which platform is right for you? Determine your time commitment Determine your goals In other words… revisit your marketing plan! 36
- 37. Listen Up! Create your listening posts Social Mention Google Alerts tweetbeep Your name Company name Competitor’s names 37
- 38. Engage Social media community is about sharing Ask questions, people will help you along the way Learn the lingo Make it professionally personal Find your voice 38
- 39. Engage Put your plan into action Commit time to maintain Use common sense Spam: not good in a can, inbox, or social media feed 39
- 40. Warning! Teenagers know social media It’s tempting, I know Would you hire a teen to run your entire marketing campaign? Basics are great Posting pics, links, etc Common sense to you Not to them 40
- 41. Take Home Points Create a plan with goals & pick your platforms Start small, grow with your comfort Tools, tools, tools Listen first It’s a community: place to share, not pitch 41
- 42. Take Home Points Engage: find your voice Go OFFLINE Facebook: Profile & Pages It’s social but not child’s play 42
- 44. Resources www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com 44
- 45. Resources http://business.twitter.com/twitter101 http://www.chrisbrogan.com/category/socialmedia/ http://www.readwriteweb.com/ 45