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Joshua Savarymoothoo
My group and I chose to construct a local newspaper, local newspaper internet page along with a poster publication. We felt that there was a gap in the market for a quality local newspaper. We discovered in our area most of the local news is focused on advertising rather than actual relevant news. When making our practical it was important for us to focus on three key areas; layout, product and target audience. The audience for our (local) newspaper varies. Our paper is a community newspaper and the typical ages group would be around ages 26+ (this is also what we found out through our questionnaire), however there is always a possibility children from the age of 10 may read a/the local newspaper(s), as they contain many interesting facts, for interest or their education, there are also games such as Sudoku and crossword puzzles which children also enjoy, therefore there isn’t really a typical target market to pin point for a product like ours. Our paper will allow readers to be informed about news around their area, it will include more news and less adverts than the average newspaper: this is so readers will acknowledge our paper as a more superior local paper than the rest. We give them what they pay for which is more information that is going on around in their area, instead of little information and more adverts- to publicise companies and projects which most people already know about. Our where sold price is 55p, this is cheaper than some of the local newspapers such as The Enfield Independent which is 60p. There are few local papers that are 35p, however in our questionnaire, planning and research, we found people were happy to pay more than 50p for our paper. Seeing as we give more in terms of news than some of the cheaper papers, we believe 55p is acceptable. our paper is an echo friendly paper which I will discuss later on.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product uses the conventions in the following ways: Layout:  the layout of our paper, is set out similar to what a usual Newspaper. We used the usual conventions such as the Masthead and articles, and placed them in the area of the paper you would expect them to be in. We added conventions such as page numbers, dates, logo (to show off our own brand). We added these as we need to allow readers to know when and who are publishing our paper. Website Masthead Date Lure Main   Headline By-line Main   Photo Caption to Picture Article in columns Adverts Price
My media product uses the conventions in the following ways: Colour:  when creating a product, it is important to think about appearance. You need the product to look representable so that people will recognise our brand but most importantly that it stands out from the rest. We had to carefully think about colour usage and not to add to many colours otherwise it would make the appearance look unprofessional and cluttered  We chose a two tone gradient green colour which we thought suited the paper. Moreover the green signifies the echo friendly ethos. In a political point of view, we didn't want to choose a colour such as blue which would relate to Conservative, yellow (lib-dem) and red (Labour), because we don’t want to be associated with one party. Political parties use one solid colour, our paper is a two tones green therefore our paper is unique and cannot be mistaken for “The Green Party”.
My media product uses the conventions in the following ways: Brand:  we chose to add a logo to our paper to show brand identity. It is good to have a brand identity, a logo or statement that shows off your individual product. People will therefore start to recognise the individual product. We chose to create a brand identity, and used three things that showed our trademark. Font Colour Logo From these two main example, the front cover and poster, clearly show the features that tell people it is our trademark. We also use a slogan; “21 st  Century News For 21 st  Century People
My media product uses the conventions in the following ways: ,[object Object],A TEENAGER who killed a 58-year-old man in a hit-and-run was today given community service. The 18-year-old, who cannot be named for legal reasons, was found guilty of causing death by careless driving after hitting Philip Ochiltree, in Hadley Road, at around 4pm, on June 2.  He fled the scene of the crash, but Hendon Magistrates Court heard today how he had panicked and returned later after having time to reflect on what happened.  District Judge Tim Daber, ordered the teenager to do 180 hours unpaid work and gave him a four month curfew, as well as disqualifying him from driving for 18 months.  Judge Daber said: “Of course you are going to have to live with the consequences of your driving for years to come.  “ I think it's right to say and important to say that no sentence I impose today can compensate for the tragic loss of life in this case.”  He added: “The fact that makes it more serious is that you failed to have proper regard for a vulnerable road user.”  The court heard the teenager had only been qualified for three weeks.  Introduction  ‘ Who, What, Where and When’ Quote  Finishes with What might happen next My article Enfield Independent Article
Adverts:  All local newspapers have a feast of adverts. Like the papers, ours will be greatly supported by advertisements. Our paper is a January issue therefore we follow the conventions of new year advertising. Below are three example of adverts we created, they are suitable for the issue and they are a great money making scheme. Many over do on the Christmas dinner, the new year has come, therefore papers advertise gym membership's as people want to lose the pounds. The “cash for Gold” is an advert that would be issued; everyone is looking for financial help after the Christmas period. Our money making scheme works as it advertises new year adverts:  gym advert=people need ,  cash advert=people want , and finally our  luxury restaurant advert= people must . Papers make money from advertising. The readers will spend money and time in the gym, they will therefore need and want more money, with aid from our financial help advert. Lastly in most peoples heads they  “must”  try the new best thing- French restaurant. They pile on the pounds, and spend money and the circle goes around again, they are back at the gym and once again need more money.
[object Object],[object Object],[object Object],[object Object],Adverts pt 2: All adverts including my own must follow the ASA code. The ASA is A very important body that must always be involved with the products of this kind. This is an example, of a cheap advert I created. It isn't as low quality as a usual cheap advert in a local paper, however it will cost me around the same to produce this advert. I make it look much more presentable than the original cheap and tacky looking advert. Moreover this advert is one of the certain needs/adverts people want to see, and as our paper is a January issue, we follow another convention by adding a “sale” advert. People love a good bargain after spending out on the Christmas period
[object Object],If I had use this it wouldn’t have been realistic to have in a local newspaper especially on the pages we used. Above all the examiner would have never believed that my friend took the pictures   Both adverts I created during the early days of our product, in my opinion look professional and appealing. However we had to think realistically none of these adverts would be featured in a real local newspaper, especially the Lemsip advert, Lemsip is a big independent company which would never be advertised like this in a small local newspaper like ours.
[object Object],[object Object],Masthead/logo Link bars to other areas of site Latest Headlines Links to stories Most read feature Adverts  logo Keeps the same format on each page Headline Most read feature Adverts
[object Object],[object Object],flash video player showing exclusive Enfield Extra news content, and much more… ‘ Have your say section’  Mobile version  regularly updated news
How Does Your product develop conventions?
[object Object],My media product develops conventions in the following ways: Like Sky News and The Guardian that have apps that allows there readers to flick through previous and latest news, we have created an app for our paper, which will also feature extra bonuses such as: the ability to buy things, see the weather and temperature, through the homepage and many more. This is also featured on our website
My media product develops conventions in the following ways: ,[object Object],[object Object]
[object Object],My media product develops conventions in the following ways: This was a drama advert I created during the beginning of our project. I changed it  and created  A  bigger  advert, with  a logo to show My made up  Drama schools Trademark. I also Did this to improve the advert and modified the first one to this to help it fit with the page layout we used it on. All pictures were taken by myself, from my drama school during rehearsals we had
How Does Your product challenge conventions?
[object Object],[object Object],My media product challenges conventions in the following ways: ,[object Object],Large amount of adverts on page when clearly they Could cut down the amount for more content. Not cluttered with adverts with more room for content Our paper Enfield Independent
My media product challenges conventions in the following ways: ,[object Object],Size of a traditional 380mm by 300mm The size of Enfield Extra:  210mm by 297mm.
My media product challenges conventions in the following ways: ,[object Object],Arial is suitable for what we aim to do; allow readers to read the paper without struggle. Have a different appearance from other papers and have a font that is clear and simple. This is therefore suitable for our situation Tahoma, is a nice clear font. It could have been a choice however “Arial” was just as clear and took up less space. Tahoma took up more space therefore it isn't suitable for our situation Times of Roman, is out of the question for our papers font. We need and want something different and by using this font we would be following the same traditional font that most if not all local papers do. In my opinion in this case, Times of Roman isn’t a great font whether it wasn’t the traditional font used, because in a small font size like the above example it seems the text is squished and unclear to read. I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! Arial  Tahoma  Times of Roman
My media product challenges conventions in the following ways: ,[object Object],We challenge the conventions through the products we use to make our paper too. We go beyond challenging conventions through font and size, but to conventions that will be beneficial for the environment. I created a symbol that would show our eco friendly paper trademark. I used a font called “Harrington” as it looked suitable and leaf like, which represents nature=environmental friendly product. We took a picture of a leaf and I manipulated and edited it on photoshop, added a light green circle around it and made the font and imagery green which is the colour that usually represents eco friendliness, and we had our simple and effective eco friendly product
My media product challenges conventions in the following ways: ,[object Object],This was our first draft, we wasn’t keen on the poster at first. However there was something about it that made it unique and we did like the layout. I tried to make it different, what I had in mind was a sort of old Victorian paper from the past advertising/prophesising about a new paper in 2010 hence the colours and old crinkly paper effect I added to the poster Our next step was different. We took out the old paper effect we used before, this made it simple and less messy. We used the colours that represented our papers trademark to make the poster more suitable moreover we took out the phrase “Extra, extra, read all about it” the reason for this was at first it seemed to be a great pun, but looking back it made the poster quite cheesy plus represented a more tabloid like image. This became our superior poster. It was bright, simple, it had our trademark colour, the logo and it was effective but that wasn’t it.
My media product challenges conventions in the following ways: (Poster) ,[object Object],[object Object]
 
The combination of my product and ancillary text I used were effective for the following reasons: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I learnt from the audience feedback for the newspaper that:
I learnt from the audience feedback for the Website that: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I learnt from the audience feedback for the poster that: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],I took an image of the performing arts symbol, for a guideline to help me. I went over the image in black paint via Photoshop and change the layout to suit what I wanted,  to form my own image. I manipulated the image to make it look like it is made from gold and to give it a unique and outstanding appearance. A video clip will be shown next to show an example of how I use Photoshop to create this adverts logo The above example, as you may have guessed is a trademark logo for my made up drama school advert.
Colour palette: allows me to choose colours I want to use   This section allows me to select, colour and erase certain object. Form certain Shapes and much more . The above tool bar allows me to add special effects to certain objects This is the layer palette that allows me to add certain  Object in front of others, change the opacity so that I can make something look faded out (one of the effects we used on the poster) and add certain effects to colour  and appearance. PHOTOSHOP
[object Object],It helped us to be organised, it also made what we planed to do and did clear to others. Here are examples of some screen shots.
[object Object],These are two of many pictures we took, I used these in order to create a sale advert for “Pearsons” Those pictures helped me create this sale advert The original sale  sign gave me ideas to create my very own sale sign -that I made look like a sale tag
[object Object]
[object Object]
 
 
What I have Learnt and Conclusion
[object Object],[object Object],[object Object]


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Presentation on the Basics of Writing. Writing a Paragraph
 

Evaluation a2 media joshua

  • 2. My group and I chose to construct a local newspaper, local newspaper internet page along with a poster publication. We felt that there was a gap in the market for a quality local newspaper. We discovered in our area most of the local news is focused on advertising rather than actual relevant news. When making our practical it was important for us to focus on three key areas; layout, product and target audience. The audience for our (local) newspaper varies. Our paper is a community newspaper and the typical ages group would be around ages 26+ (this is also what we found out through our questionnaire), however there is always a possibility children from the age of 10 may read a/the local newspaper(s), as they contain many interesting facts, for interest or their education, there are also games such as Sudoku and crossword puzzles which children also enjoy, therefore there isn’t really a typical target market to pin point for a product like ours. Our paper will allow readers to be informed about news around their area, it will include more news and less adverts than the average newspaper: this is so readers will acknowledge our paper as a more superior local paper than the rest. We give them what they pay for which is more information that is going on around in their area, instead of little information and more adverts- to publicise companies and projects which most people already know about. Our where sold price is 55p, this is cheaper than some of the local newspapers such as The Enfield Independent which is 60p. There are few local papers that are 35p, however in our questionnaire, planning and research, we found people were happy to pay more than 50p for our paper. Seeing as we give more in terms of news than some of the cheaper papers, we believe 55p is acceptable. our paper is an echo friendly paper which I will discuss later on.
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 4. My media product uses the conventions in the following ways: Layout: the layout of our paper, is set out similar to what a usual Newspaper. We used the usual conventions such as the Masthead and articles, and placed them in the area of the paper you would expect them to be in. We added conventions such as page numbers, dates, logo (to show off our own brand). We added these as we need to allow readers to know when and who are publishing our paper. Website Masthead Date Lure Main Headline By-line Main Photo Caption to Picture Article in columns Adverts Price
  • 5. My media product uses the conventions in the following ways: Colour: when creating a product, it is important to think about appearance. You need the product to look representable so that people will recognise our brand but most importantly that it stands out from the rest. We had to carefully think about colour usage and not to add to many colours otherwise it would make the appearance look unprofessional and cluttered We chose a two tone gradient green colour which we thought suited the paper. Moreover the green signifies the echo friendly ethos. In a political point of view, we didn't want to choose a colour such as blue which would relate to Conservative, yellow (lib-dem) and red (Labour), because we don’t want to be associated with one party. Political parties use one solid colour, our paper is a two tones green therefore our paper is unique and cannot be mistaken for “The Green Party”.
  • 6. My media product uses the conventions in the following ways: Brand: we chose to add a logo to our paper to show brand identity. It is good to have a brand identity, a logo or statement that shows off your individual product. People will therefore start to recognise the individual product. We chose to create a brand identity, and used three things that showed our trademark. Font Colour Logo From these two main example, the front cover and poster, clearly show the features that tell people it is our trademark. We also use a slogan; “21 st Century News For 21 st Century People
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  • 8. Adverts: All local newspapers have a feast of adverts. Like the papers, ours will be greatly supported by advertisements. Our paper is a January issue therefore we follow the conventions of new year advertising. Below are three example of adverts we created, they are suitable for the issue and they are a great money making scheme. Many over do on the Christmas dinner, the new year has come, therefore papers advertise gym membership's as people want to lose the pounds. The “cash for Gold” is an advert that would be issued; everyone is looking for financial help after the Christmas period. Our money making scheme works as it advertises new year adverts: gym advert=people need , cash advert=people want , and finally our luxury restaurant advert= people must . Papers make money from advertising. The readers will spend money and time in the gym, they will therefore need and want more money, with aid from our financial help advert. Lastly in most peoples heads they “must” try the new best thing- French restaurant. They pile on the pounds, and spend money and the circle goes around again, they are back at the gym and once again need more money.
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  • 13. How Does Your product develop conventions?
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  • 17. How Does Your product challenge conventions?
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  • 32. Colour palette: allows me to choose colours I want to use This section allows me to select, colour and erase certain object. Form certain Shapes and much more . The above tool bar allows me to add special effects to certain objects This is the layer palette that allows me to add certain Object in front of others, change the opacity so that I can make something look faded out (one of the effects we used on the poster) and add certain effects to colour and appearance. PHOTOSHOP
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  • 39. What I have Learnt and Conclusion
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