1. good for the developer.
good for the client.
good for the community.
simple. effective. websites. brought to you by the bluebirdinteractive team

2. A tool for simply & effectively launching websites.
• stop reinventing the wheel
• minimize developer’s role as helpdesk
• break the bottlenecks
simple. effective. websites. brought to you by the bluebirdinteractive team

3. good for the developer.
• Design templates
• Content templates
• Feature bundles
• Better customer service

4. good for the client.
• Design templates
• Content templates
• Feature bundles
• Better customer service

5. good for your community.
• More accessible
– Easier to use
– More affordable @ $30/mo
• Buy a Site, Give a Site
– TOM’s model

6. good for the community.
• Open-source software (aka, not proprietary)
– Developers already use these tools
– Largest talent pool of web pros, period
Out of 367M websites on the internet
60% of CMS-powered sites use the same platform we do,
based on the most commonly used language & web server.
78% run on PHP (language)
65% run on Apache (web server)
– Contribute back to community

7. competitive advantage
• Targeting small businesses
– 5.3M small businesses
– 62% of Californian small businesses do not have a website
– Current products not cost-beneficial
• Why will they choose us?
– Accessibility: Low cost, ease of use, speed of launch
– Not a walled garden (doesn’t lock you in like Wix, Weebly, or Webvanta)
• How will we find eachother?
– Developers as salesforce (starting with WIMP)
– Additional distribution channels (broadcasters, franchises, marketers)
• Why will they stay?
– Better customer service
– IP holds off competitors long enough to build loyalty
– Proactive ahead-of the market add-ons

8. business model – revenue
• Software-as-a-Service, revenue driven by
subscriptions.
• Roll out of additional platforms increases size
of potential market; distribution channels
increases rate of penetration; and “Gandalf.”
• Sales driven by sales calls, canvasing events,
and distribution channels.
$415K $3,052K $8,565K $17,258K $27,516K

9. financial performance (000’s)
25000
21349
20000
15000
Net Income/Cash Flow 13481
Total Cost
10000
6513 6166
5000
3778
2143 2053
517 909
0 -102
Year 1 Year 2 Year 3 Year 4 Year 5
-5000

10. • Joshua Simmons – CEO, WIMP co-founder
Trained as marketer, and at 24, 10 years experience as web developer.
• Lyle McKeany – CMO, sales guy
Business Management degree from SSU. In former lives, was a
professional musician and poker player.
• Terry Carroll-Beyak – CTO, math & science guy
Environmental Studies degree from UCSC. Programmer and writer with
local Santa Cruz radio and campus newspaper.
• Mark Beyak – CFO, numbers guy
Brings 28 years experience to the table.
• Jennifer Eaton, Senior Search Quality Analyst for Yahoo!
• Dr. Armand Gilinsky, Prof. of Business Strategy & Entrepreneurship at SSU
• Bernie Goldsmith, Esquire, Commissioner of Business and Economic
Development for the City of Davis
• Dave Pope, Senior VP of Information Technology for Safe Credit Union
diverse, progressive, problem solvers. the bluebirdinteractive team

11. where we are
• Proof of concept
• Initial clients lined up
• Interested WIMPs
• Intern program with local college
• A community that’s just WAITING
• Seeking seed money

12. good for the developer.
good for the client.
good for the community.
good for the investor.
simple. effective. websites. brought to you by the bluebirdinteractive team

13. good for the developer.
good for the client.
good for the community.
Join mailing list for launch info. 
 Watch our pitch video on YouTube.
simple. effective. websites. brought to you by the bluebirdinteractive team