Tufte data visualization and you
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An overview of Edward Tufte's latest presentation and how it applies to Portent Inc
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Tufte data visualization and you
- 1. http://imusgeographics.com/ http://www.slate.com/articles/arts/culturebox/2012/01/the_best_american_wall_map_david_imus_the_essential_geography_of_the_united_states_of_america_.html Portent Inc - www.portent.com
- 2. Edward Tufte Data Visualization and YOU Where’s Josh been for 2 weeks?
- 3. MAPS!!!!!!! Portent Inc - www.portent.com
- 4. Maps are a metaphor for every presentation and/or diagram we make Portent Inc - www.portent.com
- 5. WHY? Portent Inc - www.portent.com
- 6. Maps • Zero “chartjunk” • Rich information Portent Inc - www.portent.com
- 7. Things that must GO AWAY Portent Inc - www.portent.com
- 8. Things that must GO AWAY ☺ The ☺ Slow ☺ Reveal ☺ Of 400 16 350 14 300 12 250 10 ☺ Information 200 150 100 8 6 4 50 2 Conversions 0 0 CPA Portent Inc - www.portent.com
- 9. Things that must GO AWAY ☺ Reading aloud to the audience This is important to be limited because of a couple reasons. Namely, it’s belittling. It’s also a bit confusing, and a waste of a complete slide in your deck. Plus, it turns the presentation into a lecture because of Portent Inc - www.portent.com
- 10. Things that must GO AWAY ☺ The Dominance of the Speaker Portent Inc - www.portent.com
- 11. Things that must GO AWAY ☺ Pre-specification of a visualization method http://blog.jgc.org/2009/08/please-dont-use-pie-charts.html Portent Inc - www.portent.com
- 12. Things that must GO AWAY ☺ Generic Linking Lines http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
- 13. Things that must GO AWAY ☺ Boxes http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
- 14. Things that must GO AWAY ☺Smiley Face Bullets ☹ Smiley Face Bullets Portent Inc - www.portent.com
- 16. What’s a Supergraphic? Portent Inc - www.portent.com
- 17. Minard’s Figurative Map of Napoleon’s March on Russia Portent Inc - www.portent.com
- 18. Supergraphics • Conventional and simplistic design • Multiple complex data points • 95% of data may be useless to individuals, but not to the whole audience • Follows 6 Grand Principles of Analytical Design Portent Inc - www.portent.com
- 19. What’s an Infographic? Portent Inc - www.portent.com
- 20. Uninformative Shit Portent Inc - www.portent.com
- 21. Not always… http://www.gatesfoundation.org/infographics/Pages/women-in-agriculture- info.aspx http://visual.ly/olympia-interactive-visualization-modern- olympics?view=true http://visual.ly/mexican-cartels-0 Portent Inc - www.portent.com
- 23. Mode Indifference Portent Inc - www.portent.com
- 24. What? Portent Inc - www.portent.com
- 25. Mode Indifference When we reason causality, we don’t care how it’s displayed Information is not to be communicated, but rather architected Portent Inc - www.portent.com
- 26. Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate 3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44% 3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97% 3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50% 3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88% March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00% 4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61% 4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06% 4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78% 4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41% 4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57% April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Portent Inc - www.portent.com
- 27. Sorry Ryan Portent Inc - www.portent.com
- 28. Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate 3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44% 3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97% 3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50% 3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88% March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00% 4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61% 4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06% 4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78% 4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41% 4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57% April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Sparklines & DataBars help our customers (and ourselves) better visualize data Portent Inc - www.portent.com
- 29. Examples in Excel Sparklines help us communicate to our customers, by providing visual context to our notes Portent Inc - www.portent.com
- 30. Examples in Excel Portent Inc - www.portent.com
- 31. Examples in Excel Portent Inc - www.portent.com
- 32. Mode Indifference Data next to visualization leads to Better understanding & communication Portent Inc - www.portent.com
- 33. Happy Clients Portent Inc - www.portent.com
- 34. Informed Team Portent Inc - www.portent.com
- 35. Make it Work
- 36. How Does this Effect Portent? • Site Design – Alternative design styles – hipmunk.com – Clear, creative, informative design • More Detailed Graphics – Infographics that deserve to be shared • Site Organization – Information architecture with varying line width/style • Team Organization – Client launch flow charts, project management, org charts, etc. Portent Inc - www.portent.com
- 37. How Does this Effect Portent? Portent Inc - www.portent.com
- 38. Thank You! Josh Patrice Portent SEO Team Lead email – josh@portent.com twitter – @syzlak linkedin – http://www.linkedin.com/in/joshpatrice Portent Inc www.portent.com Portent Inc - www.portent.com