1. Maybe We're All Doing it Wrong
A Contrarian View of Social Media
Josh Oakes @JoshTheOak
http://SocialMediaContrarian.tumblr.com/
#pcn10allwrong

2. Expectations
#PCN10
MA LRP
L Language
R Rage
P Piss You Off

3. 4 Questions
1. Are we making ourselves _____ or just
_______ ________?
2. Is social media _______ our capacity to have
______, ___________ _____________?
3. Do __________ even belong in social media?
4. Does ________ _______ belong in social
media?

4. Reaction
http://SocialMediaContrarian.tumblr.com/
Slides are posted.
The 4 Questions are posted.
Open for response.

5. Question One

6. Question One
Are we making ourselves crazy
or just acutely neurotic?
“What gets measured gets mismanaged.”
-Me
(with apologies to Peter Drucker)

7. Question Two
Emotional Distance

8. Question Two
Is social media ruining our capacity to
have stable, meaningful relationships?
Emotional Distance?

9. Question Three
Do businesses even belong in social
media?
Radio
TV
WalMart
AOL Keywords
Internet
eCommerce
Blogs
Social Media
Location

10. Question Three
Do businesses even belong in social
media?
People Use Social Media ≠ Businesses Use Social Media

11. Question Three
Do businesses belong in social media?
“share” “low cost marketing opportunities”
“message” “leverage social media”
“connect” “marketing platform”
“friends” “leverage Twitter for your business”
“chat” “make your business more credible”
“reconnect” “track engagement”
“comment” “more effective marketing”

12. Question Three

13. Question Four
Does customer service belong in social
media?

14. Question Four
Does customer service belong in social
media?
23.6 million cable customers
15.9 million Internet customers
7.6 million voice customers
vs.
10 employees on Twitter

15. Question Four
Does customer service belong in social
media?
@unhappy_customer Is there a
problem with your computer order? I
see it shipped Monday & delivered to
your house this afternoon. How can I h

16. Question Four
Does customer service belong in social
media?
Power to the People?

17. Now What?
This is our chance.
Do good work.
Don’t fuck it up.

18. Parting Words
The strength of the Nashville Camp events is that
they’re community efforts. This is also their
weakness.
They’re as good as we all make them.

19. Parting Words
Attend
Volunteer
Plan
Speak
Support