Getting social with the people that matter

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The document discusses strategies for using Twitter effectively as a journalist. It mentions generating followers through genuine conversation, patience, retweets, search terms, and linking to others. It also addresses challenges like measuring return on investment from sponsored tweeting and incorporating the Twitter feed of times' most tweeted articles into advertisements.

Tecnologia

Getting social with the
people that matter...

@joshhalliday
josh@joshhalliday.net

“I’Q E NSurREPMst ... KIt QI Sut
SJ LIrI!”

"Secretive power loathes journalists who do their job,
who push back screens, peer behind façades, lift rocks.“
J. Pilger (2005)

@joshhalliday
josh@joshhalliday.net

“IJ ySu LEvI E TwMttIr strEtIKy
tLIR Mt’s TrSFEFPy sL*t.”

Twitter use has to be genuine not strategic

- Mt’s PMOI LEvMRK E strEtIKy JSr tEPOMRK
Krishnan Guru-Murthy (@krishgm)
Channel 4 news

@joshhalliday
josh@joshhalliday.net

“IJ ySu LEvI E TwMttIr strEtIKy
tLIR Mt’s TrSFEFPy sL*t.”

@joshhalliday
josh@joshhalliday.net

What am I thinking? @stevebuttry
http://bit.ly/bh7w2I

What do I want to know?
‘EXPLORE’ ‘DISCOVER’
TruI TStIRtMEP SJ sSGMEP RItwSrOs: “TS answer questions
and satisfy curiosity.”

“AGt SJ IxTPSrEtMSR ERH PIErRMRK, RSt SJ sIErGLMRK ERH
JMRHMRK.”
@andrewhaeg
http://is.gd/8vAJm

@joshhalliday
josh@joshhalliday.net

“HSw HS I KIt JSPPSwIH Fy tLI
‘rMKLt TISTPI’?”
Patience...

Conversation...

Retweets...

Search terms...

@joshhalliday
josh@joshhalliday.net

“HSw HS I KIt JSPPSwIH Fy tLI
‘rMKLt TISTPI’?”

@joshhalliday
josh@joshhalliday.net

The conversation...

From search

Part of trade
Link to others

RTs are good

@joshhalliday
josh@joshhalliday.net

“TwIItMRK NSurREPMstMGEPPy?”

@joshhalliday
josh@joshhalliday.net

“TwIItMRK NSurREPMstMGEPPy?”

Credit: @SteveButtry
‘TwMttIr JSr RIwsrSSQ PIEHIrs’
@joshhalliday
josh@joshhalliday.net

“MIEsurMRK rIturR SR MRvIstQIRt
Ms MQTSssMFPI”

@joshhalliday
josh@joshhalliday.net

£££
Sponsored Tweeting...

£190 / day
Two Tweets / day

Source [Poynter] http://bit.ly/bQfeak

@joshhalliday
josh@joshhalliday.net

£££
Not being afraid to try new
things...

IRGSrTSrEtMRK TwMttIr JIIH SJ TMQIs’ ‘QSst-TwIItIH’
topic-specific articles into advertisement

(Health company advertises around most-Tweeter
health NYT articles)
Source [Poynter] http://bit.ly/bQfeak

@joshhalliday
josh@joshhalliday.net

“Is Mt rIEPPy MQTSrtERt?”

Autumn 2009
371 US journalists
47% more that 20 years experience
Source: http://bit.ly/cTTAaH

@joshhalliday
josh@joshhalliday.net

i
What are you
thinking?

http://www.slideshare.net/joshhalliday

@joshhalliday
josh@joshhalliday.net

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Getting social with the people that matter

1. Getting social with the people that matter... @joshhalliday josh@joshhalliday.net

2. “I’Q E NSurREPMst ... KIt QI Sut SJ LIrI!” "Secretive power loathes journalists who do their job, who push back screens, peer behind façades, lift rocks.“ J. Pilger (2005) @joshhalliday josh@joshhalliday.net

3. “IJ ySu LEvI E TwMttIr strEtIKy tLIR Mt’s TrSFEFPy sL*t.” Twitter use has to be genuine not strategic - Mt’s PMOI LEvMRK E strEtIKy JSr tEPOMRK Krishnan Guru-Murthy (@krishgm) Channel 4 news @joshhalliday josh@joshhalliday.net

4. “IJ ySu LEvI E TwMttIr strEtIKy tLIR Mt’s TrSFEFPy sL*t.” @joshhalliday josh@joshhalliday.net

5. What am I thinking? @stevebuttry http://bit.ly/bh7w2I What do I want to know? ‘EXPLORE’ ‘DISCOVER’ TruI TStIRtMEP SJ sSGMEP RItwSrOs: “TS answer questions and satisfy curiosity.” “AGt SJ IxTPSrEtMSR ERH PIErRMRK, RSt SJ sIErGLMRK ERH JMRHMRK.” @andrewhaeg http://is.gd/8vAJm @joshhalliday josh@joshhalliday.net

6. “HSw HS I KIt JSPPSwIH Fy tLI ‘rMKLt TISTPI’?” Patience... Conversation... Retweets... Search terms... @joshhalliday josh@joshhalliday.net

7. “HSw HS I KIt JSPPSwIH Fy tLI ‘rMKLt TISTPI’?” @joshhalliday josh@joshhalliday.net

8. The conversation... From search Part of trade Link to others RTs are good @joshhalliday josh@joshhalliday.net

9. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net

10. “TwIItMRK NSurREPMstMGEPPy?” Credit: @SteveButtry ‘TwMttIr JSr RIwsrSSQ PIEHIrs’ @joshhalliday josh@joshhalliday.net

11. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net

12. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net

13. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net

14. “MIEsurMRK rIturR SR MRvIstQIRt Ms MQTSssMFPI” @joshhalliday josh@joshhalliday.net

15. £££ Sponsored Tweeting... £190 / day Two Tweets / day Source [Poynter] http://bit.ly/bQfeak @joshhalliday josh@joshhalliday.net

16. £££ Not being afraid to try new things... IRGSrTSrEtMRK TwMttIr JIIH SJ TMQIs’ ‘QSst-TwIItIH’ topic-specific articles into advertisement (Health company advertises around most-Tweeter health NYT articles) Source [Poynter] http://bit.ly/bQfeak @joshhalliday josh@joshhalliday.net

17. “Is Mt rIEPPy MQTSrtERt?” Autumn 2009 371 US journalists 47% more that 20 years experience Source: http://bit.ly/cTTAaH @joshhalliday josh@joshhalliday.net

18. i What are you thinking? http://www.slideshare.net/joshhalliday @joshhalliday josh@joshhalliday.net

Getting social with the people that matter

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